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CFS

CFS is hiring: Assistant Director of Marketing in Middleton

CFS, Middleton, WI, US

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Assistant Director of Marketing

Overview

A fast-growing, values-driven organization is seeking an Assistant Director of Marketing to lead media strategy and oversee CRM initiatives. This role requires a data-driven leader with experience in national media buying and a solid understanding of customer segmentation and email campaign management. The company is expanding methodically and has a strong reputation for stability and community involvement.

Key Responsibilities

  • Lead Media Strategy

    • Oversee national media buying and planning for large-scale campaigns.
    • Manage significant budgets and ensure efficient allocation of resources.
    • Make data-driven decisions to optimize media performance.

  • CRM & Email Marketing Oversight

    • Provide leadership and guidance to the email marketing manager.
    • Ensure effective customer segmentation and campaign execution.
    • Analyze campaign results and adjust strategies to improve performance.
    • Coach and mentor team members in CRM best practices.

  • Cross-Functional Collaboration

    • Work closely with Legal and other departments to ensure compliance and alignment.
    • Participate in company events and foster a positive, engaged team culture.

Qualifications

  • Proven experience in national media buying (corporate or agency background).
  • Familiarity with CRM initiatives, email marketing, and customer segmentation.
  • Strong analytical skills and ability to make data-driven decisions.
  • Experience managing large budgets; retail or multi-location experience preferred.
  • Ability to lead, coach, and mentor team members effectively.

Why This Opportunity Stands Out

  • Join a growing business that continue to increase their revenue.
  • Be part of a company that has a history of stability and has had zero corporate layoffs.
  • Work in a tight-knit, energetic team that values collaboration and community involvement. xrczosw
  • Enjoy a culture that lives its values , gives back through scholarships and local non-profits, and celebrates success.
Salary: $100,000 to $115,000
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