Casepoint
Product Marketing Manager – Casepoint
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Product Marketing Manager
role at
Casepoint
Direct message the job poster from Casepoint
Base pay range $115,000 / yr – $135,000 / yr
Work Location & Flexibility Headquartered in Washington, D.C. Remote work available in CA, CO, CT, D.C., FL, GA, MA, MD, MI, MN, NC, NH, NY, PA, TX, VA, WI. Other states not eligible.
What You'll Do
Develop and refine product positioning, messaging frameworks, and value propositions for Casepoint’s legal and compliance technology solutions.
Craft narratives translating technical capabilities into business outcomes for legal departments, compliance teams, and government agencies.
Conduct competitive analysis and maintain competitive intelligence to inform positioning and enable sales.
Partner with product management to influence roadmap based on market insights and customer feedback.
Lead and support product launches and feature releases from strategy through execution, coordinating across product, sales, marketing, and customer success teams.
Create and present sales enablement materials—pitch decks, battlecards, demo scripts, ROI calculators, case studies.
Build and maintain a library of customer‑facing content: solution briefs, white papers, web content.
Conduct market research, customer interviews, and win/loss analysis to inform product strategy.
Monitor market trends, regulatory changes, and emerging opportunities in legal technology.
Develop deep expertise in customer personas and buying journeys across corporate legal, law firms, and government segments.
Collaborate with demand generation, content, and customer marketing for campaigns, webinars, and events.
Work closely with product management, sales, customer success, and account management to ensure market insights inform product development.
What You Bring
4‑7+ years of product marketing experience in B2B SaaS, with at least 3 years focused on enterprise software.
Proven track record marketing complex, technical products to sophisticated enterprise buyers in competitive markets.
Strong collaboration skills partnering with product management, sales, and marketing teams.
Exceptional storytelling ability—translate technical capabilities into business value.
Hands‑on, execution‑oriented mindset.
Track record launching products and driving measurable business results.
Strong analytical skills with ability to synthesize market data, customer insights, and competitive intelligence.
Excellent written and verbal communication; comfortable presenting to executives and large audiences.
Self‑starter in fast‑paced environments; manages multiple priorities.
Preferred: experience in legal technology, compliance, eDiscovery, GRC, or related industries.
Understanding of enterprise buying processes involving legal, IT, security, procurement stakeholders.
Experience marketing to highly regulated industries.
Familiarity with AI/ML‑powered products and ability to communicate technical concepts.
Experience with product‑led growth and sales‑led go‑to‑market motions.
Background working with government customers and public sector procurement.
Ability to develop vertical‑specific marketing strategies.
About Casepoint Casepoint is a leader in data discovery technology for litigation, investigations, and compliance. Our mission is to empower legal and compliance professionals with actionable insights from complex data. We foster a collaborative, innovative workplace that values teamwork, growth, and our diverse community.
Equal Opportunity Employer OPEXUS + Casepoint is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
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Product Marketing Manager
role at
Casepoint
Direct message the job poster from Casepoint
Base pay range $115,000 / yr – $135,000 / yr
Work Location & Flexibility Headquartered in Washington, D.C. Remote work available in CA, CO, CT, D.C., FL, GA, MA, MD, MI, MN, NC, NH, NY, PA, TX, VA, WI. Other states not eligible.
What You'll Do
Develop and refine product positioning, messaging frameworks, and value propositions for Casepoint’s legal and compliance technology solutions.
Craft narratives translating technical capabilities into business outcomes for legal departments, compliance teams, and government agencies.
Conduct competitive analysis and maintain competitive intelligence to inform positioning and enable sales.
Partner with product management to influence roadmap based on market insights and customer feedback.
Lead and support product launches and feature releases from strategy through execution, coordinating across product, sales, marketing, and customer success teams.
Create and present sales enablement materials—pitch decks, battlecards, demo scripts, ROI calculators, case studies.
Build and maintain a library of customer‑facing content: solution briefs, white papers, web content.
Conduct market research, customer interviews, and win/loss analysis to inform product strategy.
Monitor market trends, regulatory changes, and emerging opportunities in legal technology.
Develop deep expertise in customer personas and buying journeys across corporate legal, law firms, and government segments.
Collaborate with demand generation, content, and customer marketing for campaigns, webinars, and events.
Work closely with product management, sales, customer success, and account management to ensure market insights inform product development.
What You Bring
4‑7+ years of product marketing experience in B2B SaaS, with at least 3 years focused on enterprise software.
Proven track record marketing complex, technical products to sophisticated enterprise buyers in competitive markets.
Strong collaboration skills partnering with product management, sales, and marketing teams.
Exceptional storytelling ability—translate technical capabilities into business value.
Hands‑on, execution‑oriented mindset.
Track record launching products and driving measurable business results.
Strong analytical skills with ability to synthesize market data, customer insights, and competitive intelligence.
Excellent written and verbal communication; comfortable presenting to executives and large audiences.
Self‑starter in fast‑paced environments; manages multiple priorities.
Preferred: experience in legal technology, compliance, eDiscovery, GRC, or related industries.
Understanding of enterprise buying processes involving legal, IT, security, procurement stakeholders.
Experience marketing to highly regulated industries.
Familiarity with AI/ML‑powered products and ability to communicate technical concepts.
Experience with product‑led growth and sales‑led go‑to‑market motions.
Background working with government customers and public sector procurement.
Ability to develop vertical‑specific marketing strategies.
About Casepoint Casepoint is a leader in data discovery technology for litigation, investigations, and compliance. Our mission is to empower legal and compliance professionals with actionable insights from complex data. We foster a collaborative, innovative workplace that values teamwork, growth, and our diverse community.
Equal Opportunity Employer OPEXUS + Casepoint is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
#J-18808-Ljbffr