Director, Media Strategy Job at Brainlabs in New York

Director, Strategy

Brainlabs – high‑performance media agency. This is a full‑time position located in New York City, NY, reporting to the Managing Partner, Strategy & Planning.

Role type: Full‑time

Team: Strategy & Planning

Work Authorization: Eligible to work in the United States.

What Is The Role

We are seeking an experienced Director of Strategy to join our digital‑first agency. The ideal candidate will be a data‑driven and creative strategic thinker who can develop and execute innovative, integrated media strategies that drive measurable business results for our clients. We’re looking for a curious, collaborative and innovative storyteller who can dive into a client’s business and uncover the consumer‑centric white space for a brand to own.

Strategic Planning & Leadership

• Responsible for understanding client’s business objectives to provide strategic leadership and guidance
• Responsible for finding, mining and translating data into larger insights and provocations, whether that be from business analysis and analytics or consumer research
• Responsible for uncovering consumer problems and/or opportunities that open up white space for a brand to strategically own
• Develop data‑backed communication strategies that activate consumer insights, drive innovation for clients and provide clear roles of media that align to our core media objectives
• Partner with planning and channel‑leads throughout the plan build, ensuring the strategy and objectives are tied to the recommendation
• Acting as the champion of the story, owning the deck and ensuring our collective output is simple and clear both visually and narratively
• Collaborating with the data and measurement teams to ensure we are building audience and measurement strategies that align back to our clients objectives and strategic vision
• Drive innovation in media planning approaches, incorporating the latest industry trends and best practices
• Responsible for presenting strategic media recommendations to senior client stakeholders
• Lead client meetings and workshops to align on objectives and approach for cross‑channel plan
• Responsible for partnering with account leadership to bring proactive thought leadership to the business
• Provide support with special projects and initiatives within the strategy group, including new business
• Provide guidance and insight about strategy practices to the wider team and departments

Client Leadership

• Work with clients to identify business problems and challenges
• Become an authority on the client’s business and their category
• Build and maintain strong client relationships, serving as a day‑to‑day trusted advisor on media strategy
• Provide insight and perspective on the client’s strategic direction
• Provide proactive thought leadership on the clients’ business

Required Qualifications

• 6+ years of experience in media, with significant experience in strategy and digital media
• Experience & demonstrated expertise in the Finance industry
• Experience working on large‑scale full‑funnel clients with at least $75M+ a year in media spend
• Proven track record of developing and executing successful full‑funnel cross‑channel media strategies
• Deep understanding of the media landscape, including programmatic, social, search, and emerging channels
• Experience with audience planning and segmentation, including audience tools (GWI, MRI, YouGov, Google Insights, etc.)
• Deep understanding of media methodology, including brand building principles and performance marketing
• Proven experience taking complex plans and building easy‑to‑understand deck presentations
• Proven achievement on a client’s business or at the agency‑level
• Strong presentation and communication abilities
• Direct management experience of at least 2+ people

Desired Skills & Experience

• Strong understanding of media measurement, including digital metrics, traditional media metrics, and attribution modeling
• Experience with marketing technology platforms (DSPs, DMPs, attribution tools)
• Knowledge of marketing mix modeling and multi‑touch attribution
• Experience with advanced analytics and data visualization tools
• Experience working on local/regional clients and/or global clients

Current Position Range

$125,000 – $195,000 USD

What Happens Next

We know searching for a job is tough and that you want to find the best career and employer for you. We also want to make sure this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.

EEO Statement

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know! Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.