Fox First Run is hiring: Brand Manager & Audience Development Producer in Atlant

Brand Manager & Audience Development Producer

We are seeking a strategic, Atlanta-based storyteller with a proven track record in reality or unscripted entertainment. As Brand & Audience Development Manager for a known TV show, you will shape the brand’s voice, look, and digital growth across social and streaming platforms. This full-time, year-long role focuses heavily on daily content creation, real-time social engagement, and end-to-end brand management.

Key Responsibilities

Brand Ownership & Strategy

• Maintain and evolve brand guidelines (tone, design, messaging) and ensure consistency across all assets and platforms.
• Act as day-to-day brand guardian for promos, thumbnails, marketing collateral, and live-event content.
• Translate business goals into clear creative briefs and manage a forward-looking content and publishing calendar.

Social Media & Digital Content Production

• Produce, write, edit, and publish original daily content (video, graphics, copy, live streams) across TikTok, Instagram, Facebook, X/Twitter, YouTube, and emerging platforms.
• Make smart, timely programming decisions based on metrics, trends, and audience behavior.
• Screen footage, create simple edits, design graphics, and maximize UX through strong headlines, formatting, and storytelling.
• Schedule, monitor, and moderate social channels in real time to spark engagement and grow audience.
• Support on-set content capture, including BTS filming, photography, scripting, and talent interactions.
• Support live streaming of select episodes, including technical setup, platform management, and real-time troubleshooting to ensure smooth, high-quality broadcasts.

Organic Marketing & Audience Development

• Build and execute integrated, social-first growth strategies across owned and earned channels.
• Identify high-value audience segments and design initiatives that move them from awareness to loyalty (community engagement, collaborations, watch‑alongs).
• Develop interactive formats such as AMAs, polls, and community programs that deepen engagement.

Insights, Optimization & Reporting

• Use internal and external analytics to shape content strategy and inform creative decisions.
• Run A/B tests (hooks, formats, thumbnails) and document learnings to optimize performance.
• Deliver concise reports and campaign recaps with actionable takeaways for leadership.

Desired Skills & Experience

• A.A. or Bachelor’s degree in journalism, film, media arts, communications, marketing, PR, or related field.
• 3+ years in brand management, social media production, or audience development within entertainment or a multi‑show network.
• Daily hands‑on experience with Facebook, Instagram, TikTok, X/Twitter, and YouTube; podcast familiarity is a plus.
• Proficiency in Adobe Premiere Pro and Photoshop; Canva experience for quick‑turn assets.
• Strong writing, editing, communication, and cultural fluency, particularly in entertainment and pop culture.
• Experience using analytics tools and social schedulers; ability to turn insights into strategy.
• Highly organized with the ability to manage large file transfers, multiple deadlines, and fast‑paced workflows.
• Comfortable working with high‑profile talent and capturing on‑set social content.
• Must have the appropriate at‑home tech setup to handle large file downloads, editing, and uploads.
• Must live in Atlanta. Hybrid‑remote; on‑set presence required during filming.