SalaryGuide
Brand Manager & Audience Development Producer
SalaryGuide, Atlanta, Georgia, United States, 30383
Responsibilities
Brand Ownership & Strategy: Maintain and evolve brand guidelines (tone, design, messaging) and ensure consistency across all assets and platforms.
Act as day‑to‑day brand guardian for promos, thumbnails, marketing collateral, and live‑event content.
Translate business goals into clear creative briefs and manage a forward‑looking content and publishing calendar.
Social Media & Digital Content Production: Produce, write, edit, and publish original daily content (video, graphics, copy, live streams) across TikTok, Instagram, Facebook, X/Twitter, YouTube, and emerging platforms.
Make smart, timely programming decisions based on metrics, trends, and audience behavior.
Screen footage, create simple edits, design graphics, and maximize UX through strong headlines, formatting, and storytelling.
Schedule, monitor, and moderate social channels in real time to spark engagement and grow audience.
Support on‑set content capture, including BTS filming, photography, scripting, and talent interactions.
Requirements
A.A. or Bachelor’s degree in journalism, film, media arts, communications, marketing, PR, or related field.
3+ years in brand management, social media production, or audience development within entertainment or a multi‑show network.
Daily hands‑on experience with Facebook, Instagram, TikTok, X/Twitter, and YouTube; podcast familiarity is a plus.
Proficiency in Adobe Premiere Pro and Photoshop; Canva experience for quick‑turn assets.
Strong writing, editing, communication, and cultural fluency, particularly in entertainment and pop culture.
Experience using analytics tools and social schedulers; ability to turn insights into strategy.
Highly organized with the ability to manage large file transfers, multiple deadlines, and fast‑paced workflows.
Comfortable working with high‑profile talent and capturing on‑set social content.
Preferred
Podcast familiarity is a plus.
#J-18808-Ljbffr
Brand Ownership & Strategy: Maintain and evolve brand guidelines (tone, design, messaging) and ensure consistency across all assets and platforms.
Act as day‑to‑day brand guardian for promos, thumbnails, marketing collateral, and live‑event content.
Translate business goals into clear creative briefs and manage a forward‑looking content and publishing calendar.
Social Media & Digital Content Production: Produce, write, edit, and publish original daily content (video, graphics, copy, live streams) across TikTok, Instagram, Facebook, X/Twitter, YouTube, and emerging platforms.
Make smart, timely programming decisions based on metrics, trends, and audience behavior.
Screen footage, create simple edits, design graphics, and maximize UX through strong headlines, formatting, and storytelling.
Schedule, monitor, and moderate social channels in real time to spark engagement and grow audience.
Support on‑set content capture, including BTS filming, photography, scripting, and talent interactions.
Requirements
A.A. or Bachelor’s degree in journalism, film, media arts, communications, marketing, PR, or related field.
3+ years in brand management, social media production, or audience development within entertainment or a multi‑show network.
Daily hands‑on experience with Facebook, Instagram, TikTok, X/Twitter, and YouTube; podcast familiarity is a plus.
Proficiency in Adobe Premiere Pro and Photoshop; Canva experience for quick‑turn assets.
Strong writing, editing, communication, and cultural fluency, particularly in entertainment and pop culture.
Experience using analytics tools and social schedulers; ability to turn insights into strategy.
Highly organized with the ability to manage large file transfers, multiple deadlines, and fast‑paced workflows.
Comfortable working with high‑profile talent and capturing on‑set social content.
Preferred
Podcast familiarity is a plus.
#J-18808-Ljbffr