Senior Audience Development Manager Job at Nashville Public Radio in Los Angeles
Nashville Public Radio, Los Angeles, CA, United States
The New York Post is heading West – and this is your chance to be a part of history as we open a brand-new newsroom and make a significant investment in Los Angeles. The California Post will be a game changer, putting the people of the Golden State first and holding the powerful to account across digital platforms and print.
This is a unique, once-in-a-lifetime opportunity: The California Post will bring The New York Post’s DNA of powerful, agenda-setting journalism to the West Coast and be a fresh and fearless voice for common sense.
Our focus will also go well beyond hard-hitting news and iconoclastic opinion. The nationally recognized Page Six will bring its sassy and brassy attitude directly to the entertainment capital of the world. The California Post Sports department will deliver muscular coverage of the biggest teams in town, from the locker room to the front office. Our Tech team will reveal the latest innovators and innovations that will shape the nation’s future.
Los Angeles is one of the great cities of the world, and it’s time L.A. – and California at large – had a bold, new voice. The California Post will be that voice. California, here we come!
The California Post is seeking a Senior Audience Development Manager to help shape and execute our audience optimization strategy as we expand to California. This role will report into the Senior Director of Audience Development (California Post), working closely with cross‑functional teams.
The Senior Audience Development Manager will play a key role in driving multi‑platform discoverability, ensuring our journalism reaches the widest possible audience across search, video, social, and emerging AI‑driven platforms.
Responsibilities:
Lead The California Post’s audience optimization and discovery strategy for tentpole events, ensuring optimized visibility across Google, YouTube, social, and AI‑driven search.
Pitch trending, evergreen and planned content strategies that strengthen The California Post’s authority and multi‑platform presence.
Develop and own optimization strategies for franchises, brand initiatives, and key content verticals, both on‑ and off‑platform.
Manage optimization strategy for homepage, landing pages, and article templates to improve discoverability, engagement, and conversions.
Partner with cross‑functional stakeholders — including editorial, product, development, video, data, and marketing — to align audience strategies.
Work with the New York Post’s newsletter editor to execute data‑informed newsletter strategies focused on subscriber growth, acquisition, and audience retention.
Conduct keyword and platform research to identify content gaps, emerging trends, and audience demand.
Monitor performance metrics, competitive benchmarks, and platform analytics to inform strategy and adjust in real time.
Stay ahead of industry shifts, platform algorithms, and evolving search standards; translate changes into actionable newsroom strategies.
Participate in editorial meetings and contribute real‑time optimization insights to shape coverage.
Conduct regular training sessions and audits to ensure best practices are embedded across the newsroom.
Qualifications:
5‑7 years in SEO, audience development, or platform optimization within a newsroom or relevant digital media environment
Expertise in multi‑platform optimization (Google, YouTube, emerging AI search engines; social media optimization experience a plus)
Experience using competitive SEO and analytics tools (SEMrush, Google Trends, Google Search Console, Google Analytics)
Understanding of the SEO industry and Google’s evolving web standards; proficiency in structured data/schema.org is a plus
Ability to balance priorities and thrive in a fast‑paced start‑up environment; experience in a California‑based newsroom is a plus
Ability to be both a self‑starter and team player; strong interpersonal and communication skills are required
Highly organized with excellent attention to detail
At The New York Post we recognize that attracting the best talent is key to our strategy and success as a company. As a result, our ranges reflect our good faith estimate to pay fairly as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.
In addition to compensation, the company provides eligible employees a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including “elective” benefits employees may select to best fit the needs and personal situations of our diverse workforce.
As an equal opportunity employer, the New York Post does not discriminate in hiring or the terms and conditions of employment because of an individual’s race, color, religion, national origin, age, disability, gender, sexual orientation, citizenship or any other characteristic protected by federal, state or local law. The New York Post will consider the provision of reasonable accommodations to known physical or mental disabilities of otherwise qualified applicants to enable them to participate in our application process and to effectively perform the essential functions of the job, unless doing so would impose an undue financial or operational hardship.
Pay Range: 90,000 - 115,000
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In Summary: The California Post will be a game changer, putting the people of the Golden State first and holding the powerful to account across digital platforms and print . The Senior Audience Development Manager will play a key role in driving multi‑platform discoverability, ensuring our journalism reaches the widest possible audience across search, video, social, and emerging AI-driven platforms .
En Español: El New York Post se dirige hacia el Oeste y esta es su oportunidad de ser parte de la historia a medida que abrimos una nueva redacción y realizemos una inversión significativa en Los Ángeles. El California Post será un cambio de juego, poniendo al pueblo del Golden State primero y manteniendo a los poderosos responsables a través de plataformas digitales e impresas. Esta es una oportunidad única y única: The California Post traerá el ADN del periódico de Nueva York del periodismo poderoso y puntual a la costa oeste y será una voz fresca y sin temor para el sentido común. Nuestro enfoque también irá mucho más allá de las noticias duramente impactantes y la opinión iconoclásica Seis. La página reconocida nacionalmente llevará su actitud audaz y atrevida directamente a la capital mundial del entretenimiento. Este papel será reportado al Director Senior de Desarrollo del Público (California Post), que trabaja en estrecha colaboración con equipos interfuncionales. El Gerente Senior de desarrollo del público desempeñará un papel clave para impulsar la descubribilidad multi-plataforma, asegurando que nuestro periodismo llegue a una audiencia más amplia posible a través de las plataformas de búsqueda, vídeo, sociales y emergentes impulsadas por IA. Responsabilidades: Liderazgo La estrategia de optimización y descubrimiento de audiencias de California Post para eventos temporales, garantizando una visibilidad optimizada en Google, YouTube, redes sociales y búsquedas basadas en inteligencia artificial (IA). Como resultado, nuestros rangos reflejan nuestra estimación de buena fe para pagar justamente lo que nuestros candidatos ideales esperan y adaptamos nuestras ofertas dentro del rango en función de la experiencia del candidato seleccionado, el conocimiento de la industria, las habilidades técnicas y de comunicación y otros factores que puedan resultar relevantes durante el proceso de entrevista. Además de la compensación, la compañía proporciona a los empleados elegibles un paquete completo y altamente competitivo de beneficios, con una variedad de salud física, jubilación y ahorros, cuidado, bienestar emocional, transporte y otros beneficios, incluyendo beneficios selectivos Los empleados pueden optar por encajar mejor con las necesidades y situaciones personales de nuestra diversa fuerza laboral.
This is a unique, once-in-a-lifetime opportunity: The California Post will bring The New York Post’s DNA of powerful, agenda-setting journalism to the West Coast and be a fresh and fearless voice for common sense.
Our focus will also go well beyond hard-hitting news and iconoclastic opinion. The nationally recognized Page Six will bring its sassy and brassy attitude directly to the entertainment capital of the world. The California Post Sports department will deliver muscular coverage of the biggest teams in town, from the locker room to the front office. Our Tech team will reveal the latest innovators and innovations that will shape the nation’s future.
Los Angeles is one of the great cities of the world, and it’s time L.A. – and California at large – had a bold, new voice. The California Post will be that voice. California, here we come!
The California Post is seeking a Senior Audience Development Manager to help shape and execute our audience optimization strategy as we expand to California. This role will report into the Senior Director of Audience Development (California Post), working closely with cross‑functional teams.
The Senior Audience Development Manager will play a key role in driving multi‑platform discoverability, ensuring our journalism reaches the widest possible audience across search, video, social, and emerging AI‑driven platforms.
Responsibilities:
Lead The California Post’s audience optimization and discovery strategy for tentpole events, ensuring optimized visibility across Google, YouTube, social, and AI‑driven search.
Pitch trending, evergreen and planned content strategies that strengthen The California Post’s authority and multi‑platform presence.
Develop and own optimization strategies for franchises, brand initiatives, and key content verticals, both on‑ and off‑platform.
Manage optimization strategy for homepage, landing pages, and article templates to improve discoverability, engagement, and conversions.
Partner with cross‑functional stakeholders — including editorial, product, development, video, data, and marketing — to align audience strategies.
Work with the New York Post’s newsletter editor to execute data‑informed newsletter strategies focused on subscriber growth, acquisition, and audience retention.
Conduct keyword and platform research to identify content gaps, emerging trends, and audience demand.
Monitor performance metrics, competitive benchmarks, and platform analytics to inform strategy and adjust in real time.
Stay ahead of industry shifts, platform algorithms, and evolving search standards; translate changes into actionable newsroom strategies.
Participate in editorial meetings and contribute real‑time optimization insights to shape coverage.
Conduct regular training sessions and audits to ensure best practices are embedded across the newsroom.
Qualifications:
5‑7 years in SEO, audience development, or platform optimization within a newsroom or relevant digital media environment
Expertise in multi‑platform optimization (Google, YouTube, emerging AI search engines; social media optimization experience a plus)
Experience using competitive SEO and analytics tools (SEMrush, Google Trends, Google Search Console, Google Analytics)
Understanding of the SEO industry and Google’s evolving web standards; proficiency in structured data/schema.org is a plus
Ability to balance priorities and thrive in a fast‑paced start‑up environment; experience in a California‑based newsroom is a plus
Ability to be both a self‑starter and team player; strong interpersonal and communication skills are required
Highly organized with excellent attention to detail
At The New York Post we recognize that attracting the best talent is key to our strategy and success as a company. As a result, our ranges reflect our good faith estimate to pay fairly as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.
In addition to compensation, the company provides eligible employees a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including “elective” benefits employees may select to best fit the needs and personal situations of our diverse workforce.
As an equal opportunity employer, the New York Post does not discriminate in hiring or the terms and conditions of employment because of an individual’s race, color, religion, national origin, age, disability, gender, sexual orientation, citizenship or any other characteristic protected by federal, state or local law. The New York Post will consider the provision of reasonable accommodations to known physical or mental disabilities of otherwise qualified applicants to enable them to participate in our application process and to effectively perform the essential functions of the job, unless doing so would impose an undue financial or operational hardship.
Pay Range: 90,000 - 115,000
#J-18808-Ljbffr
In Summary: The California Post will be a game changer, putting the people of the Golden State first and holding the powerful to account across digital platforms and print . The Senior Audience Development Manager will play a key role in driving multi‑platform discoverability, ensuring our journalism reaches the widest possible audience across search, video, social, and emerging AI-driven platforms .
En Español: El New York Post se dirige hacia el Oeste y esta es su oportunidad de ser parte de la historia a medida que abrimos una nueva redacción y realizemos una inversión significativa en Los Ángeles. El California Post será un cambio de juego, poniendo al pueblo del Golden State primero y manteniendo a los poderosos responsables a través de plataformas digitales e impresas. Esta es una oportunidad única y única: The California Post traerá el ADN del periódico de Nueva York del periodismo poderoso y puntual a la costa oeste y será una voz fresca y sin temor para el sentido común. Nuestro enfoque también irá mucho más allá de las noticias duramente impactantes y la opinión iconoclásica Seis. La página reconocida nacionalmente llevará su actitud audaz y atrevida directamente a la capital mundial del entretenimiento. Este papel será reportado al Director Senior de Desarrollo del Público (California Post), que trabaja en estrecha colaboración con equipos interfuncionales. El Gerente Senior de desarrollo del público desempeñará un papel clave para impulsar la descubribilidad multi-plataforma, asegurando que nuestro periodismo llegue a una audiencia más amplia posible a través de las plataformas de búsqueda, vídeo, sociales y emergentes impulsadas por IA. Responsabilidades: Liderazgo La estrategia de optimización y descubrimiento de audiencias de California Post para eventos temporales, garantizando una visibilidad optimizada en Google, YouTube, redes sociales y búsquedas basadas en inteligencia artificial (IA). Como resultado, nuestros rangos reflejan nuestra estimación de buena fe para pagar justamente lo que nuestros candidatos ideales esperan y adaptamos nuestras ofertas dentro del rango en función de la experiencia del candidato seleccionado, el conocimiento de la industria, las habilidades técnicas y de comunicación y otros factores que puedan resultar relevantes durante el proceso de entrevista. Además de la compensación, la compañía proporciona a los empleados elegibles un paquete completo y altamente competitivo de beneficios, con una variedad de salud física, jubilación y ahorros, cuidado, bienestar emocional, transporte y otros beneficios, incluyendo beneficios selectivos Los empleados pueden optar por encajar mejor con las necesidades y situaciones personales de nuestra diversa fuerza laboral.