SailPoint
Sr. Field Events Marketing Specialist
We are seeking a dynamic, hands‑on
Sr. Field Events Marketing Specialist
to serve as a tactical executor and strategic planner of SailPoint‑led and 3rd‑party regional field events across
US East & Canada , supporting regional Field Marketing strategies, campaigns, and programs. This role calls for an agile, self‑starter marketer who thrives by orchestrating memorable experiences, driving results, and strategically positioning the brand in key market segments—including through local and regional events, roundtables, trade shows, and conferences.
Key Responsibilities
Develop and execute comprehensive field event strategies that align with Field Marketing’s objectives, priorities, and integrated campaigns.
Own and execute a portfolio of SailPoint‑led and 3rd‑party field events and roundtables, ensuring each activation maximizes demand generation, brand presence, and business impact.
Lead the full lifecycle of event management, from strategy and ideation, venue and vendor selection, contract negotiation, logistics to on‑site execution and post‑event evaluation, collaborating with Sales, Product Marketing, Brand, Communications, and external partners.
Drive engagement and event attendance by executing innovative promotional strategies across channels, aligning with broader marketing initiatives.
Design and implement frameworks to track key performance indicators (KPIs), event outcomes, and ROI; provide regular reporting and data‑driven insights to optimize future activations.
Maintain up‑to‑date knowledge of relevant local and regional trade shows and conferences to identify opportunities for brand positioning, partnership, and lead generation.
Oversee event budgets, ensuring efficient allocation of resources and adherence to financial guidelines.
Uphold the company’s brand standards across all event activations.
Success Factors
Field events and trade shows delivered on time, within scope, and on budget.
Achievement of event‑specific KPIs and measurable business outcomes.
High levels of internal and external partner satisfaction.
Demonstrable ROI and impact on campaign and pipeline goals.
Effective strategic positioning at targeted industry trade shows and conferences.
Minimum Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience.
4+ years of hands‑on experience in field event marketing planning and execution in a fast‑paced technology environment.
Expertise in planning and executing vendor‑led events, roundtables, and local and regional 3rd‑party trade shows and conferences.
Proven track record of delivering successful field events and activations.
Excellent strategic thinking, project management, interpersonal, communication, and presentation skills.
Proficiency with marketing automation, event management platforms, and analytics tools such as Marketo, CVENT, Salesforce, Tableau, etc.
Experience with budget management, vendor and supplier management, and raising purchase requests and orders in tools such as Coupa.
Strong data analysis skills with the ability to report on event success and derive actionable recommendations.
Ability to quickly adjust strategies in response to market shifts or on‑the‑ground challenges, comfortable with ambiguity and fast‑paced environments.
Ability to work independently with minimal supervision and collaboratively as part of a cross‑functional team.
Willingness to travel 25%–30% for event coordination and execution.
Compensation Base salary for U.S. employees is estimated at $95,700 – $136,700 – $177,700 (USD). You may also be eligible for the SailPoint Corporate Bonus Plan, role‑specific commission, and potential equity participation.
Benefits Overview
Health and wellness coverage: Medical, dental, vision
Disability coverage: Short‑term and long‑term
Life protection: Life insurance and Accidental Death & Dismemberment (AD&D)
Additional life coverage options and flexible spending accounts
401(k) Savings and Investment Plan with company matching
Flexible vacation policy, 8 paid holidays, sick leave, paid parental leave
Employee Assistance Program (EAP) and Care Counselors
Voluntary benefits including legal assistance, critical illness, accident, hospital indemnity and pet insurance options, Health Savings Account (HSA)
Equal Opportunity Employer SailPoint is an equal opportunity employer and welcomes all qualified candidates. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law.
Alternative methods of applying are available to individuals unable to submit an application through this site because of a disability. Contact applicationassistance@sailpoint.com or mail to 11120 Four Points Dr, Suite 100, Austin, TX 78726 for accommodations. Unsolicited resumes sent by candidates or agencies to this email will not be considered for current openings.
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Sr. Field Events Marketing Specialist
to serve as a tactical executor and strategic planner of SailPoint‑led and 3rd‑party regional field events across
US East & Canada , supporting regional Field Marketing strategies, campaigns, and programs. This role calls for an agile, self‑starter marketer who thrives by orchestrating memorable experiences, driving results, and strategically positioning the brand in key market segments—including through local and regional events, roundtables, trade shows, and conferences.
Key Responsibilities
Develop and execute comprehensive field event strategies that align with Field Marketing’s objectives, priorities, and integrated campaigns.
Own and execute a portfolio of SailPoint‑led and 3rd‑party field events and roundtables, ensuring each activation maximizes demand generation, brand presence, and business impact.
Lead the full lifecycle of event management, from strategy and ideation, venue and vendor selection, contract negotiation, logistics to on‑site execution and post‑event evaluation, collaborating with Sales, Product Marketing, Brand, Communications, and external partners.
Drive engagement and event attendance by executing innovative promotional strategies across channels, aligning with broader marketing initiatives.
Design and implement frameworks to track key performance indicators (KPIs), event outcomes, and ROI; provide regular reporting and data‑driven insights to optimize future activations.
Maintain up‑to‑date knowledge of relevant local and regional trade shows and conferences to identify opportunities for brand positioning, partnership, and lead generation.
Oversee event budgets, ensuring efficient allocation of resources and adherence to financial guidelines.
Uphold the company’s brand standards across all event activations.
Success Factors
Field events and trade shows delivered on time, within scope, and on budget.
Achievement of event‑specific KPIs and measurable business outcomes.
High levels of internal and external partner satisfaction.
Demonstrable ROI and impact on campaign and pipeline goals.
Effective strategic positioning at targeted industry trade shows and conferences.
Minimum Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience.
4+ years of hands‑on experience in field event marketing planning and execution in a fast‑paced technology environment.
Expertise in planning and executing vendor‑led events, roundtables, and local and regional 3rd‑party trade shows and conferences.
Proven track record of delivering successful field events and activations.
Excellent strategic thinking, project management, interpersonal, communication, and presentation skills.
Proficiency with marketing automation, event management platforms, and analytics tools such as Marketo, CVENT, Salesforce, Tableau, etc.
Experience with budget management, vendor and supplier management, and raising purchase requests and orders in tools such as Coupa.
Strong data analysis skills with the ability to report on event success and derive actionable recommendations.
Ability to quickly adjust strategies in response to market shifts or on‑the‑ground challenges, comfortable with ambiguity and fast‑paced environments.
Ability to work independently with minimal supervision and collaboratively as part of a cross‑functional team.
Willingness to travel 25%–30% for event coordination and execution.
Compensation Base salary for U.S. employees is estimated at $95,700 – $136,700 – $177,700 (USD). You may also be eligible for the SailPoint Corporate Bonus Plan, role‑specific commission, and potential equity participation.
Benefits Overview
Health and wellness coverage: Medical, dental, vision
Disability coverage: Short‑term and long‑term
Life protection: Life insurance and Accidental Death & Dismemberment (AD&D)
Additional life coverage options and flexible spending accounts
401(k) Savings and Investment Plan with company matching
Flexible vacation policy, 8 paid holidays, sick leave, paid parental leave
Employee Assistance Program (EAP) and Care Counselors
Voluntary benefits including legal assistance, critical illness, accident, hospital indemnity and pet insurance options, Health Savings Account (HSA)
Equal Opportunity Employer SailPoint is an equal opportunity employer and welcomes all qualified candidates. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law.
Alternative methods of applying are available to individuals unable to submit an application through this site because of a disability. Contact applicationassistance@sailpoint.com or mail to 11120 Four Points Dr, Suite 100, Austin, TX 78726 for accommodations. Unsolicited resumes sent by candidates or agencies to this email will not be considered for current openings.
#J-18808-Ljbffr