SailPoint
We are seeking a dynamic, hands‑on
Sr. Field Events Marketing Specialist
to serve as a tactical executor and strategic planner of SailPoint‑led and 3rd‑party regional field events across
US East & Canada , aligning with regional Field Marketing strategies, campaigns, and programs.
Key Responsibilities
Field Events Planning and Strategy : Develop and execute comprehensive field event strategies that align with Field Marketing’s objectives, priorities, and integrated campaigns. Leverage insights into industry trends and competitive landscape to inform event planning and execution.
Own and Execute Field Events : Serve as the primary owner for a portfolio of SailPoint‑led and 3rd‑party field events and roundtables, including local and regional tradeshows and conferences, ensuring each activation maximizes demand generation, brand presence, and business impact.
End‑to‑End Events Planning & Delivery : Lead the full lifecycle of event management, from strategy and ideation, venue and vendor selection, contract negotiation, and logistics to on‑site execution and post‑event evaluation. Collaborate cross‑functionally with internal teams (Sales, Product Marketing, Brand, Communications, etc.), agency partners, and vendors to deliver cohesive and impactful event experiences.
Cross‑Functional Promotions : Drive engagement and event attendance by executing innovative promotional strategies across channels, ensuring alignment with broader marketing initiatives and seamless coordination with Sales and GTM teams.
Reporting, Analytics & ROI : Design and implement frameworks to track key performance indicators (KPIs), event outcomes, and ROI. Provide regular reporting on event performance and participant feedback, using data‑driven insights to optimize future activations.
Market Intelligence : Maintain up‑to‑date knowledge of relevant local and regional tradeshows, conferences, and industry events to identify opportunities for brand positioning, partnership, and lead generation. Identify key competitor event activity within the market and understand regional trends and customer needs.
Budget Management : Oversee event budgets, ensuring efficient allocation of resources and adherence to financial guidelines.
Brand Representation : Uphold the company’s brand standards across all event activations, ensuring a consistent and high‑quality experience.
Success Factors
Field events and tradeshows delivered on time, within scope, and on budget.
Achievement of event‑specific KPIs and measurable business outcomes.
High levels of internal and external partner satisfaction and trust building with sales, partners, customers, and vendors.
Demonstrable ROI and impact of field events on campaign and pipeline goals.
Effective strategic positioning at targeted industry tradeshows and conferences.
Minimum Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience.
4+ years of hands‑on experience in field event marketing planning and execution in a fast‑paced technology environment.
Demonstrated expertise in planning and executing vendor‑led events, roundtables, and local and regional 3rd‑party tradeshows and conferences.
Proven track record of delivering successful field events and activations.
Excellent strategic thinking, project management, interpersonal, communication, and presentation skills.
Proficiency with marketing automation, event management platforms, and analytics tools such as Marketo, CVENT, Salesforce, Tableau, etc.
Experience with budget management, vendor and supplier management, and raising purchase requests and orders in tools such as Coupa.
Strong data analysis skills, with the ability to report on event success and derive actionable recommendations.
Ability to quickly adjust strategies in response to market shifts or on‑the‑ground challenges and to be comfortable with ambiguity and fast‑paced environments.
Demonstrated ability to work independently with minimal supervision and collaboratively and cross‑functionally as part of a team.
Ability and willingness to travel (25%‑30%) for event coordination and execution.
Benefits and Compensation: SailPoint offers a competitive salary range for this role (US‑based): $95,700 – $136,700 – $177,700, with additional equity and bonus opportunities. Comprehensive benefits include health, dental, vision, disability, life, and retirement plans, among others.
SailPoint is an equal‑opportunity employer and we welcome all qualified candidates to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law.
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Sr. Field Events Marketing Specialist
to serve as a tactical executor and strategic planner of SailPoint‑led and 3rd‑party regional field events across
US East & Canada , aligning with regional Field Marketing strategies, campaigns, and programs.
Key Responsibilities
Field Events Planning and Strategy : Develop and execute comprehensive field event strategies that align with Field Marketing’s objectives, priorities, and integrated campaigns. Leverage insights into industry trends and competitive landscape to inform event planning and execution.
Own and Execute Field Events : Serve as the primary owner for a portfolio of SailPoint‑led and 3rd‑party field events and roundtables, including local and regional tradeshows and conferences, ensuring each activation maximizes demand generation, brand presence, and business impact.
End‑to‑End Events Planning & Delivery : Lead the full lifecycle of event management, from strategy and ideation, venue and vendor selection, contract negotiation, and logistics to on‑site execution and post‑event evaluation. Collaborate cross‑functionally with internal teams (Sales, Product Marketing, Brand, Communications, etc.), agency partners, and vendors to deliver cohesive and impactful event experiences.
Cross‑Functional Promotions : Drive engagement and event attendance by executing innovative promotional strategies across channels, ensuring alignment with broader marketing initiatives and seamless coordination with Sales and GTM teams.
Reporting, Analytics & ROI : Design and implement frameworks to track key performance indicators (KPIs), event outcomes, and ROI. Provide regular reporting on event performance and participant feedback, using data‑driven insights to optimize future activations.
Market Intelligence : Maintain up‑to‑date knowledge of relevant local and regional tradeshows, conferences, and industry events to identify opportunities for brand positioning, partnership, and lead generation. Identify key competitor event activity within the market and understand regional trends and customer needs.
Budget Management : Oversee event budgets, ensuring efficient allocation of resources and adherence to financial guidelines.
Brand Representation : Uphold the company’s brand standards across all event activations, ensuring a consistent and high‑quality experience.
Success Factors
Field events and tradeshows delivered on time, within scope, and on budget.
Achievement of event‑specific KPIs and measurable business outcomes.
High levels of internal and external partner satisfaction and trust building with sales, partners, customers, and vendors.
Demonstrable ROI and impact of field events on campaign and pipeline goals.
Effective strategic positioning at targeted industry tradeshows and conferences.
Minimum Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience.
4+ years of hands‑on experience in field event marketing planning and execution in a fast‑paced technology environment.
Demonstrated expertise in planning and executing vendor‑led events, roundtables, and local and regional 3rd‑party tradeshows and conferences.
Proven track record of delivering successful field events and activations.
Excellent strategic thinking, project management, interpersonal, communication, and presentation skills.
Proficiency with marketing automation, event management platforms, and analytics tools such as Marketo, CVENT, Salesforce, Tableau, etc.
Experience with budget management, vendor and supplier management, and raising purchase requests and orders in tools such as Coupa.
Strong data analysis skills, with the ability to report on event success and derive actionable recommendations.
Ability to quickly adjust strategies in response to market shifts or on‑the‑ground challenges and to be comfortable with ambiguity and fast‑paced environments.
Demonstrated ability to work independently with minimal supervision and collaboratively and cross‑functionally as part of a team.
Ability and willingness to travel (25%‑30%) for event coordination and execution.
Benefits and Compensation: SailPoint offers a competitive salary range for this role (US‑based): $95,700 – $136,700 – $177,700, with additional equity and bonus opportunities. Comprehensive benefits include health, dental, vision, disability, life, and retirement plans, among others.
SailPoint is an equal‑opportunity employer and we welcome all qualified candidates to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law.
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