Snap Inc.
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Product Marketing Manager, Brand/AR
role at
Snap Inc.
Snap Inc is a technology company that empowers people to express themselves and connect. The Product Marketing team creates go‑to‑market strategies for products across Snap’s Revenue Product verticals.
What you’ll do
Own go‑to‑market planning and execution for products within Snap’s Revenue Product verticals, such as Brand & Creative, Direct Response/Apps, Core/API, and SMC solutions.
Conduct market research to inform product positioning and strategy.
Define messaging and value propositions that resonate with advertisers.
Lead cross‑functional coordination for product launches and scaled activation.
Drive creation of internal enablement materials and client‑facing resources.
Measure adoption and performance, and iterate on GTM strategy accordingly.
Knowledge, Skills & Abilities
Strong understanding of advertiser needs and the digital advertising landscape.
Skilled at crafting product narratives for both technical and non‑technical audiences.
Ability to work cross‑functionally to align GTM strategy and execution.
Proactive and self‑directed with the ability to lead multiple initiatives.
Strong written and verbal communication skills.
Minimum Qualifications
BS/BA degree or equivalent years of experience.
5+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles.
Preferred Qualifications
Experience launching and scaling advertising or monetization products.
Familiarity with sales enablement and advertiser engagement strategies.
Ability to manage messaging across internal and external stakeholders.
Comfortable with data analysis and visualization using tools like Looker or similar platforms.
Compensation Base salary ranges by zone: Zone A – $173k‑$259k, Zone B – $164k‑$246k, Zone C – $147k‑$220k annually. Equity in the form of RSUs.
Benefits Paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success.
Equal Opportunity Employer Snap Inc. is an equal‑opportunity employer. We are committed to providing employment opportunities regardless of race, color, religion, sex, gender identity, age, disability, veteran status, or any other protected classification in accordance with applicable laws. EEO, including disability/vets.
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Product Marketing Manager, Brand/AR
role at
Snap Inc.
Snap Inc is a technology company that empowers people to express themselves and connect. The Product Marketing team creates go‑to‑market strategies for products across Snap’s Revenue Product verticals.
What you’ll do
Own go‑to‑market planning and execution for products within Snap’s Revenue Product verticals, such as Brand & Creative, Direct Response/Apps, Core/API, and SMC solutions.
Conduct market research to inform product positioning and strategy.
Define messaging and value propositions that resonate with advertisers.
Lead cross‑functional coordination for product launches and scaled activation.
Drive creation of internal enablement materials and client‑facing resources.
Measure adoption and performance, and iterate on GTM strategy accordingly.
Knowledge, Skills & Abilities
Strong understanding of advertiser needs and the digital advertising landscape.
Skilled at crafting product narratives for both technical and non‑technical audiences.
Ability to work cross‑functionally to align GTM strategy and execution.
Proactive and self‑directed with the ability to lead multiple initiatives.
Strong written and verbal communication skills.
Minimum Qualifications
BS/BA degree or equivalent years of experience.
5+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles.
Preferred Qualifications
Experience launching and scaling advertising or monetization products.
Familiarity with sales enablement and advertiser engagement strategies.
Ability to manage messaging across internal and external stakeholders.
Comfortable with data analysis and visualization using tools like Looker or similar platforms.
Compensation Base salary ranges by zone: Zone A – $173k‑$259k, Zone B – $164k‑$246k, Zone C – $147k‑$220k annually. Equity in the form of RSUs.
Benefits Paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success.
Equal Opportunity Employer Snap Inc. is an equal‑opportunity employer. We are committed to providing employment opportunities regardless of race, color, religion, sex, gender identity, age, disability, veteran status, or any other protected classification in accordance with applicable laws. EEO, including disability/vets.
#J-18808-Ljbffr