Oliver Wyman
Oliver Wyman - Director, Global Marketing — Insurance, Asset Management & Actuar
Oliver Wyman, New York, New York, us, 10261
Oliver Wyman is a global leader in management consulting. With offices in 70 cities across 30 countries, Oliver Wyman combines deep industry knowledge with specialized expertise in strategy, operations, risk management, and organization transformation. Over 7,000 professionals help clients optimize their business, improve their operations and risk profile, and accelerate their organizational performance to seize the most attractive opportunities. Oliver Wyman’s thought leadership is evident in our agenda‑setting books, white papers, research reports, and articles in the business press. Our clients are the CEOs and executive teams of the top Global 1,000 companies.
Oliver Wyman is a business of Marsh McLennan [NYSE: MMC]. For more information, visit www.oliverwyman.com.
Job Overview Oliver Wyman is seeking a talented marketer to lead global marketing strategy and activation for our
Insurance, Asset Management
and
Actuarial
practices. You will own the end‑to‑end integrated marketing plan—translating practice priorities into measurable, multi‑channel campaigns that drive brand, executive visibility, account engagement (ABM) and pipeline across regions. The role directly manages two marketers and requires close partnership with global practice leaders, regional marketing teams, communications and digital functions.
Key Responsibilities
Strategic leadership
Define and own the global marketing strategy for Insurance, Asset Management and Oliver Wyman Actuarial aligned to practice priorities and revenue targets. Translate partner priorities into annual and quarterly marketing plans and a global‑to‑local activation roadmap.
Campaign & program delivery
Design and deliver integrated multi‑channel campaigns (owned, earned, paid, events, digital) that target C‑suite and senior client audiences. Run ABM programs for priority accounts and coordinate cross‑regional activation and localization.
Measurement & outcomes
Set KPIs and build dashboards to measure brand, engagement, pipeline and media share; run performance rhythms and optimize to maximize ROI.
People management
Lead, mentor and develop two direct reports; set objectives, conduct performance reviews, and build capability. Establish an agile operating model (pods/squads) to execute campaigns and ensure effective collaboration with regional marketing teams.
Stakeholder management
Act as primary marketing partner to practice heads, partner‑level client teams and communications; secure buy‑in and translate business needs into marketing deliverables.
Cross‑functional integration
Coordinate with central brand, digital, PR, events, and marketing operations to ensure consistent and scalable activation across all markets.
Innovation & tools
Drive adoption of martech, ABM platforms, analytics and AI/automation to scale personalization and speed to market.
Thought leadership & executive visibility
Work with editorial and communications to amplify practice leaders through bylines, speaking opportunities, media and flagship events globally.
Required Experience
10–15+ years in integrated B2B marketing, professional services, or consulting
Experience leading multi‑channel, global campaigns and ABM programs across multiple regions
Proven track record of driving measurable commercial outcomes (pipeline/revenue)
Demonstrated people management (managing and developing junior marketers)
Strong stakeholder management and influencing skills with senior global leaders
Excellent written and verbal communication; ability to translate technical content for C‑suite across markets
Travel: Up to 30–40% for global conferences, flagship events and regional coordination
Preferred Experience
Experience marketing Insurance, Asset Management and actuarial services
Experience in matrixed global firms and working with partner‑level stakeholders across regions
Hands‑on experience with common martech stacks, ABM and analytics platforms
Prior exposure to actuarial products, pricing, risk consulting or FSI propositions
Experience deploying AI/automation to scale marketing personalization and measurement globally
Compensation The applicable base salary range for this role is $168,000 to $242,000. The base pay offered will be determined on factors such as experience, skills, training, location, certifications, education, and any applicable minimum wage requirements. In addition to the base salary, this position may be eligible for performance‑based incentives.
Benefits We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other retirement programs as well as employee assistance programs.
EEO Statement Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law. If you have a need that requires accommodation, please let us know by contacting reasonableaccommodations@mmc.com.
Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office‑based teams will identify at least one “anchor day” per week on which their full team will be together in person.
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Oliver Wyman is a business of Marsh McLennan [NYSE: MMC]. For more information, visit www.oliverwyman.com.
Job Overview Oliver Wyman is seeking a talented marketer to lead global marketing strategy and activation for our
Insurance, Asset Management
and
Actuarial
practices. You will own the end‑to‑end integrated marketing plan—translating practice priorities into measurable, multi‑channel campaigns that drive brand, executive visibility, account engagement (ABM) and pipeline across regions. The role directly manages two marketers and requires close partnership with global practice leaders, regional marketing teams, communications and digital functions.
Key Responsibilities
Strategic leadership
Define and own the global marketing strategy for Insurance, Asset Management and Oliver Wyman Actuarial aligned to practice priorities and revenue targets. Translate partner priorities into annual and quarterly marketing plans and a global‑to‑local activation roadmap.
Campaign & program delivery
Design and deliver integrated multi‑channel campaigns (owned, earned, paid, events, digital) that target C‑suite and senior client audiences. Run ABM programs for priority accounts and coordinate cross‑regional activation and localization.
Measurement & outcomes
Set KPIs and build dashboards to measure brand, engagement, pipeline and media share; run performance rhythms and optimize to maximize ROI.
People management
Lead, mentor and develop two direct reports; set objectives, conduct performance reviews, and build capability. Establish an agile operating model (pods/squads) to execute campaigns and ensure effective collaboration with regional marketing teams.
Stakeholder management
Act as primary marketing partner to practice heads, partner‑level client teams and communications; secure buy‑in and translate business needs into marketing deliverables.
Cross‑functional integration
Coordinate with central brand, digital, PR, events, and marketing operations to ensure consistent and scalable activation across all markets.
Innovation & tools
Drive adoption of martech, ABM platforms, analytics and AI/automation to scale personalization and speed to market.
Thought leadership & executive visibility
Work with editorial and communications to amplify practice leaders through bylines, speaking opportunities, media and flagship events globally.
Required Experience
10–15+ years in integrated B2B marketing, professional services, or consulting
Experience leading multi‑channel, global campaigns and ABM programs across multiple regions
Proven track record of driving measurable commercial outcomes (pipeline/revenue)
Demonstrated people management (managing and developing junior marketers)
Strong stakeholder management and influencing skills with senior global leaders
Excellent written and verbal communication; ability to translate technical content for C‑suite across markets
Travel: Up to 30–40% for global conferences, flagship events and regional coordination
Preferred Experience
Experience marketing Insurance, Asset Management and actuarial services
Experience in matrixed global firms and working with partner‑level stakeholders across regions
Hands‑on experience with common martech stacks, ABM and analytics platforms
Prior exposure to actuarial products, pricing, risk consulting or FSI propositions
Experience deploying AI/automation to scale marketing personalization and measurement globally
Compensation The applicable base salary range for this role is $168,000 to $242,000. The base pay offered will be determined on factors such as experience, skills, training, location, certifications, education, and any applicable minimum wage requirements. In addition to the base salary, this position may be eligible for performance‑based incentives.
Benefits We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other retirement programs as well as employee assistance programs.
EEO Statement Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law. If you have a need that requires accommodation, please let us know by contacting reasonableaccommodations@mmc.com.
Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office‑based teams will identify at least one “anchor day” per week on which their full team will be together in person.
#J-18808-Ljbffr