Silktide is hiring: Content Marketing Manager in Austin

We’re a fast‑growing, profitable, self‑funded SaaS platform that helps organizations create accessible, fast, high‑quality websites. Our customers include Fortune 500 companies, universities, local and state government agencies, and more.

Role Overview

We are hiring a Content Marketing Manager in Austin, TX. You will own our editorial strategy and production engine, turning insights into clear, compelling content that attracts high‑intent audiences and drives pipeline.

What You Will Do

Strategy and Planning

• Build a quarterly content plan aligned to ICPs, buyer stages, and revenue goals
• Prioritize topics based on search intent, sales feedback, and product roadmap

Editorial Leadership

• Manage the end‑to‑end content process from brief to publish to promotion
• Maintain a crisp voice and tone across channels and enforce a practical style guide

Creation and Production

• Write and edit cornerstone pieces, blogs, guides, landing pages, emails, and social content
• Produce customer stories, solution pages, and short video scripts that showcase outcomes

SEO and Distribution

• Own on‑page SEO, internal linking, and content architecture
• Partner with Growth to distribute through email, social, partners, and events

Web and Conversion

• Collaborate on website and landing page copy to improve clarity and conversion
• Test headlines, CTAs, and layouts to raise visit‑to‑lead and lead‑to‑opportunity rates

Analytics and Optimization

• Report on traffic, rankings, engagement, and pipeline influenced
• Share insights and iterate on formats, topics, and offers that perform

Cross‑functional Collaboration

• Work closely with Product Marketing on positioning and launches
• Align with Paid Media, SDR, and Sales so content maps to campaigns and plays

About You

• Resident of Austin, TX (or willing to relocate) and fluent in English
• 5–7+ years in B2B content or product marketing, ideally in SaaS
• Portfolio that shows clear structure, strong storytelling, and technical clarity
• Solid grasp of SEO fundamentals and keyword intent
• Comfortable in a CMS, basic HTML, and analytics tools like GA4
• Organized project manager who can run a busy editorial calendar
• Collaborative partner to Product Marketing, Sales, and Customer Success
• Familiarity with accessibility and plain‑language principles is a plus

Compensation

• Base salary: $90,000 – $120,000 per year

Perks

• A shiny new MacBook
• 20 days paid vacation plus public holidays, increasing with tenure
• Private insurance (Health, Dental, Vision) with wellness allowance
• Company‑sponsored pension and enhanced paternity/maternity benefits
• Casual dress code, flexible schedule, weekly paid lunches, and monthly company outings

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Technology, Information and Internet