Molson Coors Beverage Company
VP Marketing - Coors Family of Brands
Molson Coors Beverage Company, Chicago, Illinois, United States, 60290
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VP Marketing – Coors Family of Brands
role at
Molson Coors Beverage Company .
Overview Molson Coors tackles big challenges and defies the status quo. With a proud legacy of excellence and an incredible portfolio of beer, seltzers, spirits, and non‑alcohol brands, we are on a bold path to transform the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.
We seek, value, and respect everyone’s unique perspectives and experiences, knowing that we are stronger together. We collaborate as a team, celebrate successes, and create new legacies.
Crafted Highlights In the role of Vice President Marketing, Coors Family of Brands working in Chicago, you will be part of the Americas Marketing team. This role encompasses leadership of Coors Light and Coors Banquet and oversight of marketing for any future Coors brand launches. The position reports to Sofia Colucci, Chief Marketing Officer, and works closely with sales, innovations, field marketing, and shopper marketing teams.
What You’ll Be Brewing
Define the strategic direction for the Coors family of brands and establish clear, consistent brand positioning in collaboration with brand teams and directors across all consumer touchpoints; build a vision, a long‑term strategy and annual operating plans.
Build modern, creatively effective best‑in‑class marketing platforms, campaigns and programs that connect with both current and new beer drinkers.
Build business plans that demonstrate deep consumer and commercial knowledge across all elements of the marketing mix.
Integrate brand plans and activities with cross‑functional teams, ensuring alignment of resources and financial planning to achieve business objectives.
Partner with Sales leadership to ensure brand plans are executable and clearly communicated to Key Accounts, Distributor Sales Organizations, and the broader distributor network.
Maintain strong stakeholder relationships, including Sales VPs, Key Accounts, Marketing VPs, distributors, and retailers, to drive alignment and flawless execution.
Deliver against volume, profit, and brand health targets by leading execution across all elements of the marketing mix.
Lead collaboration with internal and external partners, representing Coors in Brand and Innovation Councils and global forums to share best practices and influence international strategies.
Key Ingredients
Education: Bachelor’s degree in marketing, business or other related field; or equivalent in experience.
Experience: 10+ years of relevant brand marketing experience, with a proven track record of leading strategic initiatives and delivering business results; CPG brand marketing strongly preferred.
Leadership: Demonstrated ability to lead cross‑functional teams and influence senior stakeholders through valuing and respecting differences and believing everyone’s unique differences is the key to collaboration and a winning team culture.
Expertise: Strong understanding of brand positioning, marketing mix, and integration with sales and distribution networks; a disruptive thinker with a growth mindset who is constantly pushing to learn and elevate the marketing craft.
Commercial and creative strength: Need a marketer who can seamlessly blend both the creative and business realities, who can think creatively as well as commercially.
Love for beer and the beer category: We are looking for someone that understands our consumer and can relate and connect with beer drinkers.
Communication: Exceptional ability to build relationships and communicate effectively across internal and external partners.
Beverage Bonuses
Flexible work programs that support work‑life balance, including a hybrid work model of 4 days in the office.
Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with generous employer match, paid time off and a wellness program.
On‑site Pub, access to brand clothing and swag, top events and, of course, free beer and beverages.
Commitment to people and planet with stretch goals around key priorities and community giving.
Volunteer and networking opportunities through Business Resource Groups and First Choice Learning.
Opportunities for career growth and development.
Pay And Benefits Base pay range: $263,200.00 per year – $345,400.00 per year.
Target short‑term incentive: 45% of base.
Target long‑term incentive: $175,000 USD.
Average annual benefits cost per employee: $23,000 (health, dental, vision, retirement, wellness, EAP, paid time off).
Seniority Level
Executive
Employment Type
Full‑time
Job Function
Marketing and Sales
Food and Beverage Services
Requisition ID 36989
Molson Coors is an equal‑opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and need a reasonable accommodation, please e‑mail jobs@molsoncoors.com.
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VP Marketing – Coors Family of Brands
role at
Molson Coors Beverage Company .
Overview Molson Coors tackles big challenges and defies the status quo. With a proud legacy of excellence and an incredible portfolio of beer, seltzers, spirits, and non‑alcohol brands, we are on a bold path to transform the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.
We seek, value, and respect everyone’s unique perspectives and experiences, knowing that we are stronger together. We collaborate as a team, celebrate successes, and create new legacies.
Crafted Highlights In the role of Vice President Marketing, Coors Family of Brands working in Chicago, you will be part of the Americas Marketing team. This role encompasses leadership of Coors Light and Coors Banquet and oversight of marketing for any future Coors brand launches. The position reports to Sofia Colucci, Chief Marketing Officer, and works closely with sales, innovations, field marketing, and shopper marketing teams.
What You’ll Be Brewing
Define the strategic direction for the Coors family of brands and establish clear, consistent brand positioning in collaboration with brand teams and directors across all consumer touchpoints; build a vision, a long‑term strategy and annual operating plans.
Build modern, creatively effective best‑in‑class marketing platforms, campaigns and programs that connect with both current and new beer drinkers.
Build business plans that demonstrate deep consumer and commercial knowledge across all elements of the marketing mix.
Integrate brand plans and activities with cross‑functional teams, ensuring alignment of resources and financial planning to achieve business objectives.
Partner with Sales leadership to ensure brand plans are executable and clearly communicated to Key Accounts, Distributor Sales Organizations, and the broader distributor network.
Maintain strong stakeholder relationships, including Sales VPs, Key Accounts, Marketing VPs, distributors, and retailers, to drive alignment and flawless execution.
Deliver against volume, profit, and brand health targets by leading execution across all elements of the marketing mix.
Lead collaboration with internal and external partners, representing Coors in Brand and Innovation Councils and global forums to share best practices and influence international strategies.
Key Ingredients
Education: Bachelor’s degree in marketing, business or other related field; or equivalent in experience.
Experience: 10+ years of relevant brand marketing experience, with a proven track record of leading strategic initiatives and delivering business results; CPG brand marketing strongly preferred.
Leadership: Demonstrated ability to lead cross‑functional teams and influence senior stakeholders through valuing and respecting differences and believing everyone’s unique differences is the key to collaboration and a winning team culture.
Expertise: Strong understanding of brand positioning, marketing mix, and integration with sales and distribution networks; a disruptive thinker with a growth mindset who is constantly pushing to learn and elevate the marketing craft.
Commercial and creative strength: Need a marketer who can seamlessly blend both the creative and business realities, who can think creatively as well as commercially.
Love for beer and the beer category: We are looking for someone that understands our consumer and can relate and connect with beer drinkers.
Communication: Exceptional ability to build relationships and communicate effectively across internal and external partners.
Beverage Bonuses
Flexible work programs that support work‑life balance, including a hybrid work model of 4 days in the office.
Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with generous employer match, paid time off and a wellness program.
On‑site Pub, access to brand clothing and swag, top events and, of course, free beer and beverages.
Commitment to people and planet with stretch goals around key priorities and community giving.
Volunteer and networking opportunities through Business Resource Groups and First Choice Learning.
Opportunities for career growth and development.
Pay And Benefits Base pay range: $263,200.00 per year – $345,400.00 per year.
Target short‑term incentive: 45% of base.
Target long‑term incentive: $175,000 USD.
Average annual benefits cost per employee: $23,000 (health, dental, vision, retirement, wellness, EAP, paid time off).
Seniority Level
Executive
Employment Type
Full‑time
Job Function
Marketing and Sales
Food and Beverage Services
Requisition ID 36989
Molson Coors is an equal‑opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and need a reasonable accommodation, please e‑mail jobs@molsoncoors.com.
#J-18808-Ljbffr