Manager, Marketing – Field Marketing (Experiential & Local)
Intuit – Consumer Group (CG) is seeking a Manager 3, Marketing – Field Marketing (Experiential & Local) to develop and execute local marketing campaigns that drive foot traffic to our new 500+ TurboTax retail store presence. Based in San Diego, CA, the role reports to the Director of Media & Performance Marketing.
Overview
Develop a unified GTM strategy for experiential and grassroots campaigns, oversee strategy planning, execution, and evaluation of marketing initiatives aimed at increasing in‑person engagement at our locations.
Responsibilities
- Lead Field Marketing Strategy: Set the vision, roadmap, and priorities for Field Marketing—focusing on programs that drive growth, engagement, and long‑term value for TurboTax.
- Lead AOR and Field Marketing Team: Manage and support the Field Marketing AOR in developing strategic media plans & Go‑to‑Market campaign planning.
- Drive cross‑functional collaboration: Partner with Business and Channel leads to ensure integrated strategy across teams and alignment in the overall strategy.
- Analysis & Optimization: Monitor and track business results, report insights regularly to senior leadership, provide media recommendations/action, and track learnings for mid and end‑season reporting.
- Competitive/Market Analysis: Track competitive local creative messaging and media activity; draw implications for business strategy and establish contingency plans.
- Budget Management/Forecasting: Partner with analytics and finance to support performance forecasting and results attribution.
- Lead with Innovation: Stay ahead of trends, platforms, and community behaviors; identify new opportunities to drive cultural relevance and differentiate TurboTax.
Qualifications
- 10+ years of experience in a strategic leadership role in local channel marketing or agency/consulting, focused on Experiential and Grassroots strategy.
- Bachelor’s degree in Marketing or a related field (equivalent experience considered).
- Proven success in planning and executing local events that drive foot traffic.
- Ability to engage media agencies and collaborate with cross‑functional teams to develop strategic plans and insights.
- Strong understanding of hyper‑local digital marketing tools and offline promotional tactics.
- Exceptional project management and organizational skills.
- Collaboration skills with internal teams and external partners.
- “Test & Learn” mindset with a track record of innovation; translate customer insights into marketing activities that achieve tangible results.
- Strong prioritization and organization skills necessary for a highly matrixed, distributed, and fast‑moving environment.
- Excellent communication and interpersonal skills.
- Flexibility to work evenings or weekends for events as required.
- Familiarity with CRM platforms, foot traffic analytics tools, and social media ad managers.
- Travel for industry networking, media conferences, and related events.
- Hybrid role: 3 days in office per week.
Compensation & Benefits
Intuit provides a competitive compensation package with a strong pay‑for‑performance rewards approach. This position is eligible for cash bonus, equity rewards, and benefits, aligned with our applicable plans and programs.
Pay ranges:
- Bay Area, California: $213,500 – $298,000
- Southern California, California: $203,500 – $275,500
Intuit conducts regular comparisons across categories of ethnicity and gender to maintain ongoing fair pay for employees.
Location
San Diego, California (Hybrid – 3 days in office per week)
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