Senior Audience Development Manager, The California Post Job at News Corporation

Senior Audience Development Manager, The California Post - News Corp
The New York Post is heading West – and this is your chance to be a part of history as we open a brand-new newsroom and make a significant investment in Los Angeles. The California Post will be a game changer, putting the people of the Golden State first and holding the powerful to account across digital platforms and print.

This is a unique, once-in-a-lifetime opportunity: The California Post will bring The New York Post’s DNA of powerful, agenda-setting journalism to the West Coast and be a fresh and fearless voice for common sense.

Our focus will also go well beyond hard-hitting news and iconoclastic opinion. The nationally recognized Page Six will bring its sassy and brassy attitude directly to the entertainment capital of the world. The California Post Sports department will deliver muscular coverage of the biggest teams in town, from the locker room to the front office. Our Tech team will reveal the latest innovators and innovations that will shape the nation’s future.

Los Angeles is one of the great cities of the world, and it’s time L.A. – and California at large – had a bold, new voice. The California Post will be that voice. California, here we come!

The California Post is seeking a Senior Audience Development Manager to help shape and execute our audience optimization strategy as we expand to California. This role will report into the Senior Director of Audience Development (California Post), working closely with cross-functional teams.

The Senior Audience Development Manager will play a key role in driving multi-platform discoverability, ensuring our journalism reaches the widest possible audience across search, video, social, and emerging AI-driven platforms.

Responsibilities

Lead The California Post’s audience optimization and discovery strategy for tentpole events, ensuring optimized visibility across Google, YouTube, social, and AI-driven search.

Pitch trending, evergreen and planned content strategies that strengthen The California Post’s authority and multi-platform presence.

Develop and own optimization strategies for franchises, brand initiatives, and key content verticals, both on- and off-platform.

Manage optimization strategy for homepage, landing pages, and article templates to improve discoverability, engagement, and conversions.

Partner with cross-functional stakeholders — including editorial, product, development, video, data, and marketing — to align audience strategies.

Work with the New York Post’s newsletter editor to execute data-informed newsletter strategies focused on subscriber growth, acquisition, and audience retention.

Conduct keyword and platform research to identify content gaps, emerging trends, and audience demand.

Monitor performance metrics, competitive benchmarks, and platform analytics to inform strategy and adjust in real time.

Stay ahead of industry shifts, platform algorithms, and evolving search standards; translate changes into actionable newsroom strategies.

Participate in editorial meetings and contribute real-time optimization insights to shape coverage.

Conduct regular training sessions and audits to ensure best practices are embedded across the newsroom.

Qualifications

5-7 years in SEO, audience development, or platform optimization within a newsroom or relevant digital media environment

Expertise in multi-platform optimization (Google, YouTube, emerging AI search engines; social media optimization experience a plus)

Experience using competitive SEO and analytics tools (SEMrush, Google Trends, Google Search Console, Google Analytics)

Understanding of the SEO industry and Google’s evolving web standards; proficiency in structured data/schema.org is a plus

Ability to balance priorities and thrive in a fast-paced start-up environment; experience in a California-based newsroom is a plus

Ability to be both a self-starter and team player; strong interpersonal and communication skills are required

Highly organized with excellent attention to detail

At The New York Post we recognize that attracting the best talent is key to our strategy and success as a company. As a result, our ranges reflect our good faith estimate to pay fairly as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.

In addition to compensation, the company provides eligible employees a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including “elective” benefits employees may select to best fit the needs and personal situations of our diverse workforce.

As an equal opportunity employer, the New York Post does not discriminate in hiring or the terms and conditions of employment because of an individual’s race, color, religion, national origin, age, disability, gender, sexual orientation, citizenship or any other characteristic protected by federal, state or local law. The New York Post will consider the provision of reasonable accommodations to known physical or mental disabilities of otherwise qualified applicants to enable them to participate in our application process and to effectively perform the essential functions of the job, unless doing so would impose an undue financial or operational hardship.

Pay Range: 90,000 – 115,000

At the New York Post, we’re passionate about providing readers with the best in National News, Sports, Entertainment, and Lifestyle like only the Post can – with wit, irreverence and authority.

OUR BRANDS: Include The New York Post (https:/
ypost.com/) : expert news, extensive, award-winning sports coverage, and insider commentary, Page Six (https://pagesix.com/) : an influential leader in celebrity and entertainment news, Decider.com : helping the on-demand generation discover the best streaming content, and Alexa (https:/
ypost.com/alexa/) : our luxury lifestyle print edition focused on the best in luxury fashion, real estate and travel.

OUR REACH: People love us. We are one of the largest growing digital networks, averaging over 90 million unique visitors a month! Our social footprint continues to expand across Facebook (https://www.facebook.com/NYPost/) , Twitter (https://twitter.com
ypost) , Instagram (https://www.instagram.com
ypost/?hl=en) , TikTok (https://www.tiktok.com/@nypost?lang=en) , and YouTube (https://www.youtube.com/@nypost/videos) , where our videos average 313 million monthly views.

OUR PEOPLE: The Post team is a group of diverse, creative, passionate minds – ever evolving and innovating. We believe news doesn’t have to be boring to be news… so we make sure it isn’t!

OUR GROWTH: An ever evolving multi-platform media company, we span print, digital, video, social, podcast, app, commerce/affiliate, original TV programming, and Post Sports+ (https:/
ypost.com/account/subscribe) , our newly launched Sports membership experience!

We’re growing. Come join us!

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets

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In Summary: The California Post will be a game changer, putting the people of the Golden State first and holding the powerful to account across digital platforms and print . The Senior Audience Development Manager will play a key role in driving multi-platform discoverability, ensuring journalism reaches the widest possible audience across search, video, social, and emerging AI-driven platforms .

En Español: Senior Audience Development Manager, The California Post - News Corp El New York Post se dirige hacia el oeste y esta es su oportunidad de ser parte de la historia mientras abrimos una nueva redacción y hacemos una inversión significativa en Los Ángeles. El California Post será un cambio de juego, poniendo a las personas del Golden State primero y manteniendo al poderoso responsable en todas las plataformas digitales y impresas. Esta es una oportunidad única, una vez en toda la vida: el California Post traerá el ADN del periódico de Nueva York Post de poderosa periodismo que establece la agenda a la costa occidental y será una voz fresca e intrépida para el sentido común. Nuestro enfoque también irá mucho más allá de las noticias impactantes y la opinión iconoclásica. La página seis reconocida nacionalmente llevará su actitud de entretenimiento a la forma del mundo. Este papel será reportado al Director Senior de Desarrollo del Público (California Post), trabajando en estrecha colaboración con equipos interfuncionales. El Gerente Senior de desarrollo de audiencia desempeñará un papel clave para impulsar la detección multi-plataforma, asegurando que nuestro periodismo llegue a una audiencia más amplia posible a través de plataformas basadas en búsqueda, vídeo, redes sociales y inteligencia artificial emergentes. Las responsabilidades Lideran La estrategia de optimización y descubrimiento de audiencias SEO de California Post solo para eventos tentpole, garantizando una visibilidad optimizada en Google, YouTube, social e AI impulsados por equipos de búsquedas. Como resultado, nuestros rangos reflejan nuestra estimación de buena fe para pagar justamente lo que nuestros candidatos ideales probablemente esperen, y adaptamos nuestras ofertas dentro del rango en función de la experiencia del candidato seleccionado, el conocimiento de la industria, las habilidades técnicas y de comunicación y otros factores que puedan resultar relevantes durante el proceso de entrevista. Además de la compensación, la compañía proporciona a los empleados elegibles un paquete completo y altamente competitivo de beneficios, con una variedad de salud física, jubilación y ahorros, cuidado, bienestar emocional, transporte y otros beneficios, incluyendo beneficios selectivos Los empleados pueden optar por encajar mejor con las necesidades y situaciones personales de nuestra diversa fuerza laboral. El New York Post considerará la provisión de adaptaciones razonables a las discapacidades físicas o mentales conocidas de los solicitantes calificados para que puedan participar en nuestro proceso de solicitud y realizar eficazmente las funciones esenciales del trabajo, a menos que hacerlo impondría una dificultad financiera o operativa indebida. Rango de pago: 90.000 115.000 En el New York post, estamos apasionados por proporcionar a nuestros lectores lo mejor en Noticias Nacionales, Deportes, Entretenimiento y Estilo de Vida como solo el Post puede con ingenio, irreverencia y autoridad. Nuestra huella social continúa expandiéndose a través de Facebook (https://www.facebook.com/NYPost/), Twitter ( https://twitter.com
ypost) , Instagram (http:// www.instagram. com
ypost/?hl=en) , TikTok ( http://www .tiktok.com_@nypost?lang=en), y YouTube (httPS://www..youtube.com//@ny post/videos), donde nuestros vídeos tienen un promedio de 313 millones de visitas mensuales. NUESTOS: El equipo postal es un grupo de personas diversas, creativas e apasionadas siempre evolucionando e innovadoras. Creemos que las noticias no deben ser aburridas... ¡así!