SalaryGuide
Responsibilities
Plan, coordinate, and execute logistics for industry conferences and field marketing events Manage vendor relationships and negotiate contracts for event services, booth materials, and promotional items Handle tactical execution details including booth setup, promotional materials, lead capture logistics, and post-event follow-up workflows Coordinate cross-functional event teams and ensure seamless on-site execution Support execution of demand generation campaigns across multiple channels (LinkedIn ads, email, paid media, partner co-marketing) Build and maintain campaign reporting dashboards that track performance by segment (direct, channel partners, field marketing) Measure and report on pipeline created from marketing initiatives, tracking leads through the funnel to closed-won revenue Monitor key growth metrics including LTV:CAC and provide insights to optimize marketing spend efficiency Requirements
2-5 years of experience in marketing operations, preferably in a B2B SaaS or technology company Hands-on expertise with HubSpot (workflows, reporting, database management, integrations) Proven experience managing field marketing logistics and event operations Strong project management skills with ability to juggle multiple campaigns and events simultaneously Experience building marketing dashboards and analyzing campaign performance data Proficiency with data enrichment and management tools Excel/Google Sheets proficiency for data analysis and reporting Preferred
Experience with LinkedIn Campaign Manager or similar paid advertising platforms is a plus Familiarity with partner/channel marketing operations is a plus Execution-focused: You thrive on getting things done and delivering results with high attention to detail Proactive and organized: You anticipate needs, create systems, and keep multiple projects on track Data-driven: You're comfortable analyzing metrics and translating data into actionable recommendations Resourceful problem-solver: You find solutions and work independently to overcome obstacles Collaborative communicator: You work effectively across teams and communicate clearly with stakeholders at all levels Adaptable: You're comfortable in a fast-paced environment where priorities can shift quickly Benefits #J-18808-Ljbffr
Plan, coordinate, and execute logistics for industry conferences and field marketing events Manage vendor relationships and negotiate contracts for event services, booth materials, and promotional items Handle tactical execution details including booth setup, promotional materials, lead capture logistics, and post-event follow-up workflows Coordinate cross-functional event teams and ensure seamless on-site execution Support execution of demand generation campaigns across multiple channels (LinkedIn ads, email, paid media, partner co-marketing) Build and maintain campaign reporting dashboards that track performance by segment (direct, channel partners, field marketing) Measure and report on pipeline created from marketing initiatives, tracking leads through the funnel to closed-won revenue Monitor key growth metrics including LTV:CAC and provide insights to optimize marketing spend efficiency Requirements
2-5 years of experience in marketing operations, preferably in a B2B SaaS or technology company Hands-on expertise with HubSpot (workflows, reporting, database management, integrations) Proven experience managing field marketing logistics and event operations Strong project management skills with ability to juggle multiple campaigns and events simultaneously Experience building marketing dashboards and analyzing campaign performance data Proficiency with data enrichment and management tools Excel/Google Sheets proficiency for data analysis and reporting Preferred
Experience with LinkedIn Campaign Manager or similar paid advertising platforms is a plus Familiarity with partner/channel marketing operations is a plus Execution-focused: You thrive on getting things done and delivering results with high attention to detail Proactive and organized: You anticipate needs, create systems, and keep multiple projects on track Data-driven: You're comfortable analyzing metrics and translating data into actionable recommendations Resourceful problem-solver: You find solutions and work independently to overcome obstacles Collaborative communicator: You work effectively across teams and communicate clearly with stakeholders at all levels Adaptable: You're comfortable in a fast-paced environment where priorities can shift quickly Benefits #J-18808-Ljbffr