EY
Industrials Marketing Associate Director
Join EY as an Industrials Marketing Associate Director. This role offers an opportunity to lead the Industrials marketing program, ensuring strategic alignment across all resources, leads, and budget. You will oversee the program holistically to drive impact and efficiency, while maintaining accountability for its strategic direction and execution.
Location: Anywhere in Country. At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help build a better working world.
The opportunity The Industrials Marketing Associate Director provides end-to-end leadership of the Industrials marketing program, ensuring strategic alignment across all resources, leads, and budget. This role is part of the Industrials & Energy (I&E) marketing leadership team and plays a pivotal role in elevating Industrials sector themes into the cohesive I&E marketing programming and narrative.
Key Responsibilities
Own the Industrials marketing program holistically, including strategic planning, resource management, lead generation, and budget oversight.
Lead and develop sector marketing strategists and specialists, fostering alignment with Industrials sector goals and broader I&E messaging.
Oversee creation and execution of multi‑channel marketing programs tailored to Industrials, Industrial Products, and Aerospace, Defense & Mobility.
Champion the use of AI technology, GEO, and advanced marketing techniques for maximum impact.
Collaborate with sector leaders, service lines, and account teams to gather market insights and drive marketing assets into priority accounts.
Develop thought leadership and marketing collateral, working with subject matter experts and leveraging multiple formats and channels.
Integrate Industrials themes into the cohesive I&E messaging platform, ensuring consistency and strategic alignment across all communications.
Measure, assess, and report on marketing program effectiveness, using data‑driven insights to optimize future strategies.
Foster a culture of creativity, innovation, and continuous improvement within the marketing team.
Build and maintain relationships with senior management and diverse stakeholders across the organization.
Skills And Attributes For Success
Interpret complex business challenges within the Industrials sectors and translate them into actionable marketing strategies and messaging.
Make independent decisions regarding campaign direction, resource allocation, and team development, while maintaining active dialogue with stakeholders.
Recommend new technologies, platforms, and practices to enhance marketing effectiveness.
To qualify for the role, you must have
Proven success in a large, global, and highly matrixed enterprise—ideally within the Industrials, professional, or financial services industries.
Deep understanding of Industrials, Industrial Products, and Aerospace, Defense & Mobility sector issues, buyer pain points, and solutions.
Expertise in account‑based marketing and creative campaign development.
Advanced proficiency in AI‑driven marketing, GEO, and emerging marketing technologies.
Strong leadership and management skills, with experience developing and coaching teams.
Excellent project management and multitasking abilities.
Outstanding written and verbal communication skills, with the ability to translate complex technical concepts into compelling marketing messages.
Ability to influence without authority and produce results across diverse teams.
Commitment to internal reporting requirements and risk management protocols.
Lead a geographically dispersed team of sector strategists and marketing specialists.
Responsible for team development, performance management, and fostering a collaborative, innovative environment.
Ideally, you’ll also have
Occasional overtime and extended hours may be required, especially during major campaign launches or industry events.
Some travel may be necessary to support sector initiatives and team collaboration.
Education: Bachelor’s degree in marketing, communications, or related field; MBA preferred.
Experience: Minimum 8–10 years in marketing and communications, with significant experience in Industrials sectors and/or professional services.
Certifications: Relevant marketing or AI certifications are a plus.
What We Offer You
A comprehensive compensation and benefits package covering medical, dental, pension, 401(k), and paid time off. Base salaries vary by location, with ranges provided.
A flexible hybrid work model; most client‑serving roles work together in person 40–60% of the time.
Flexible vacation policy, allowing you to decide the amount of time off based on personal circumstances, plus designated EY Paid Holidays and other leave options.
Are you ready to shape your future with confidence? Apply today.
EY accepts applications for this position on an ongoing basis.
EY focuses on high‑ethical standards and integrity, expecting all candidates to demonstrate these qualities.
EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.
EY is committed to providing reasonable accommodation to qualified individuals with disabilities, including veterans with disabilities. If you have a disability and need assistance applying online or request an accommodation during the application process, please call 1‑800‑EY‑HELP3 and follow the on‑screen options for candidate inquiries. You may also email the Talent Shared Services Team at ssc.customersupport@ey.com.
Seniority level: Director
Employment type: Full‑time
Job function: Marketing and Sales
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Location: Anywhere in Country. At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help build a better working world.
The opportunity The Industrials Marketing Associate Director provides end-to-end leadership of the Industrials marketing program, ensuring strategic alignment across all resources, leads, and budget. This role is part of the Industrials & Energy (I&E) marketing leadership team and plays a pivotal role in elevating Industrials sector themes into the cohesive I&E marketing programming and narrative.
Key Responsibilities
Own the Industrials marketing program holistically, including strategic planning, resource management, lead generation, and budget oversight.
Lead and develop sector marketing strategists and specialists, fostering alignment with Industrials sector goals and broader I&E messaging.
Oversee creation and execution of multi‑channel marketing programs tailored to Industrials, Industrial Products, and Aerospace, Defense & Mobility.
Champion the use of AI technology, GEO, and advanced marketing techniques for maximum impact.
Collaborate with sector leaders, service lines, and account teams to gather market insights and drive marketing assets into priority accounts.
Develop thought leadership and marketing collateral, working with subject matter experts and leveraging multiple formats and channels.
Integrate Industrials themes into the cohesive I&E messaging platform, ensuring consistency and strategic alignment across all communications.
Measure, assess, and report on marketing program effectiveness, using data‑driven insights to optimize future strategies.
Foster a culture of creativity, innovation, and continuous improvement within the marketing team.
Build and maintain relationships with senior management and diverse stakeholders across the organization.
Skills And Attributes For Success
Interpret complex business challenges within the Industrials sectors and translate them into actionable marketing strategies and messaging.
Make independent decisions regarding campaign direction, resource allocation, and team development, while maintaining active dialogue with stakeholders.
Recommend new technologies, platforms, and practices to enhance marketing effectiveness.
To qualify for the role, you must have
Proven success in a large, global, and highly matrixed enterprise—ideally within the Industrials, professional, or financial services industries.
Deep understanding of Industrials, Industrial Products, and Aerospace, Defense & Mobility sector issues, buyer pain points, and solutions.
Expertise in account‑based marketing and creative campaign development.
Advanced proficiency in AI‑driven marketing, GEO, and emerging marketing technologies.
Strong leadership and management skills, with experience developing and coaching teams.
Excellent project management and multitasking abilities.
Outstanding written and verbal communication skills, with the ability to translate complex technical concepts into compelling marketing messages.
Ability to influence without authority and produce results across diverse teams.
Commitment to internal reporting requirements and risk management protocols.
Lead a geographically dispersed team of sector strategists and marketing specialists.
Responsible for team development, performance management, and fostering a collaborative, innovative environment.
Ideally, you’ll also have
Occasional overtime and extended hours may be required, especially during major campaign launches or industry events.
Some travel may be necessary to support sector initiatives and team collaboration.
Education: Bachelor’s degree in marketing, communications, or related field; MBA preferred.
Experience: Minimum 8–10 years in marketing and communications, with significant experience in Industrials sectors and/or professional services.
Certifications: Relevant marketing or AI certifications are a plus.
What We Offer You
A comprehensive compensation and benefits package covering medical, dental, pension, 401(k), and paid time off. Base salaries vary by location, with ranges provided.
A flexible hybrid work model; most client‑serving roles work together in person 40–60% of the time.
Flexible vacation policy, allowing you to decide the amount of time off based on personal circumstances, plus designated EY Paid Holidays and other leave options.
Are you ready to shape your future with confidence? Apply today.
EY accepts applications for this position on an ongoing basis.
EY focuses on high‑ethical standards and integrity, expecting all candidates to demonstrate these qualities.
EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.
EY is committed to providing reasonable accommodation to qualified individuals with disabilities, including veterans with disabilities. If you have a disability and need assistance applying online or request an accommodation during the application process, please call 1‑800‑EY‑HELP3 and follow the on‑screen options for candidate inquiries. You may also email the Talent Shared Services Team at ssc.customersupport@ey.com.
Seniority level: Director
Employment type: Full‑time
Job function: Marketing and Sales
#J-18808-Ljbffr