EY
Industrials Marketing Associate Director
Join EY as an
Industrials Marketing Associate Director . This role is open to candidates worldwide.
Location:
Anywhere in Country
At EY, we’re committed to shaping your future with confidence, and we help you succeed in a globally connected powerhouse of diverse teams.
About the Role The
Industrials Marketing Associate Director
provides end‑to‑end leadership of the Industrials marketing program, ensuring strategic alignment across all resources, leads, and budget. You’ll oversee the program holistically to drive impact and efficiency, while maintaining accountability for its strategic direction and execution.
Key Responsibilities
Own the Industrials marketing program holistically, including strategic planning, resource management, lead generation, and budget oversight to ensure alignment with business priorities.
Lead and develop sector marketing strategists and specialists, fostering alignment with Industrials sector goals and broader I&E messaging.
Oversee creation and execution of multi‑channel marketing programs tailored to Industrials, Industrial Products, and Aerospace, Defense & Mobility.
Champion the use of AI technology, GEO, and advanced marketing techniques for maximum impact.
Collaborate with sector leaders, service lines, and account teams to gather market insights and drive marketing assets into priority accounts.
Develop thought leadership and marketing collateral, working with subject matter experts and leveraging multiple formats and channels.
Integrate Industrials themes into the cohesive I&E messaging platform, ensuring consistency and strategic alignment across all communications.
Measure, assess, and report on marketing program effectiveness, using data‑driven insights to optimize future strategies.
Foster a culture of creativity, innovation, and continuous improvement within the marketing team.
Build and maintain relationships with senior management and diverse stakeholders across the organization.
Skills and Attributes
Interpret complex business challenges within the Industrials sectors and translate them into actionable marketing strategies and messaging for the I&E platform.
Make independent decisions regarding campaign direction, resource allocation, and team development, while maintaining active dialogue with stakeholders.
Recommend new technologies, platforms, and practices to enhance marketing effectiveness.
Required Qualifications
Proven success in a large, global, highly matrixed enterprise—ideally within the Industrials, professional, or financial services industries.
Deep understanding of Industrials, Industrial Products, Aerospace, Defense & Mobility sector issues, buyer pain points, and solutions.
Expertise in account‑based marketing and creative campaign development.
Advanced proficiency in AI‑driven marketing, GEO, and emerging marketing technologies.
Strong leadership and management skills, with experience developing and coaching teams.
Excellent project management and multitasking abilities.
Outstanding written and verbal communication skills, with the ability to translate complex technical concepts into compelling marketing messages.
Ability to influence without authority and produce results across diverse teams.
Commitment to internal reporting requirements and risk management protocols.
Lead a geographically dispersed team of sector strategists and marketing specialists, responsible for team development and performance management.
Desired but Not Required
Occasional overtime and extended hours may be required, especially during major campaign launches or industry events.
Some travel may be necessary to support sector initiatives and team collaboration.
Bachelor’s degree in marketing, communications, or related field; MBA preferred.
10–12 years in marketing and communications, with significant experience in Industrials sectors and/or professional services.
Relevant marketing or AI certifications are a plus.
What EY Offers
Competitive compensation and benefits, including a base salary that varies by geography. The base salary range for US locations is $128,700 to $247,800, with higher ranges for major metros.
Mental and financial wellness programs, medical and dental coverage, pension and 401(k) plans, and paid time off.
A flexible hybrid work model and vacation policy adapted to employees’ personal circumstances.
Opportunity to grow with a global, diverse organization focused on technology and innovation.
Equal Employment Opportunity EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis.
Accommodations for Applicants with Disabilities If you need reasonable accommodation during the application process, please contact EY Talent Shared Services at 1‑800‑EY‑HELP3, option 2 for candidate related inquiries.
Are You Ready to Shape Your Future? Please apply today. EY accepts applications on an ongoing basis.
#J-18808-Ljbffr
Industrials Marketing Associate Director . This role is open to candidates worldwide.
Location:
Anywhere in Country
At EY, we’re committed to shaping your future with confidence, and we help you succeed in a globally connected powerhouse of diverse teams.
About the Role The
Industrials Marketing Associate Director
provides end‑to‑end leadership of the Industrials marketing program, ensuring strategic alignment across all resources, leads, and budget. You’ll oversee the program holistically to drive impact and efficiency, while maintaining accountability for its strategic direction and execution.
Key Responsibilities
Own the Industrials marketing program holistically, including strategic planning, resource management, lead generation, and budget oversight to ensure alignment with business priorities.
Lead and develop sector marketing strategists and specialists, fostering alignment with Industrials sector goals and broader I&E messaging.
Oversee creation and execution of multi‑channel marketing programs tailored to Industrials, Industrial Products, and Aerospace, Defense & Mobility.
Champion the use of AI technology, GEO, and advanced marketing techniques for maximum impact.
Collaborate with sector leaders, service lines, and account teams to gather market insights and drive marketing assets into priority accounts.
Develop thought leadership and marketing collateral, working with subject matter experts and leveraging multiple formats and channels.
Integrate Industrials themes into the cohesive I&E messaging platform, ensuring consistency and strategic alignment across all communications.
Measure, assess, and report on marketing program effectiveness, using data‑driven insights to optimize future strategies.
Foster a culture of creativity, innovation, and continuous improvement within the marketing team.
Build and maintain relationships with senior management and diverse stakeholders across the organization.
Skills and Attributes
Interpret complex business challenges within the Industrials sectors and translate them into actionable marketing strategies and messaging for the I&E platform.
Make independent decisions regarding campaign direction, resource allocation, and team development, while maintaining active dialogue with stakeholders.
Recommend new technologies, platforms, and practices to enhance marketing effectiveness.
Required Qualifications
Proven success in a large, global, highly matrixed enterprise—ideally within the Industrials, professional, or financial services industries.
Deep understanding of Industrials, Industrial Products, Aerospace, Defense & Mobility sector issues, buyer pain points, and solutions.
Expertise in account‑based marketing and creative campaign development.
Advanced proficiency in AI‑driven marketing, GEO, and emerging marketing technologies.
Strong leadership and management skills, with experience developing and coaching teams.
Excellent project management and multitasking abilities.
Outstanding written and verbal communication skills, with the ability to translate complex technical concepts into compelling marketing messages.
Ability to influence without authority and produce results across diverse teams.
Commitment to internal reporting requirements and risk management protocols.
Lead a geographically dispersed team of sector strategists and marketing specialists, responsible for team development and performance management.
Desired but Not Required
Occasional overtime and extended hours may be required, especially during major campaign launches or industry events.
Some travel may be necessary to support sector initiatives and team collaboration.
Bachelor’s degree in marketing, communications, or related field; MBA preferred.
10–12 years in marketing and communications, with significant experience in Industrials sectors and/or professional services.
Relevant marketing or AI certifications are a plus.
What EY Offers
Competitive compensation and benefits, including a base salary that varies by geography. The base salary range for US locations is $128,700 to $247,800, with higher ranges for major metros.
Mental and financial wellness programs, medical and dental coverage, pension and 401(k) plans, and paid time off.
A flexible hybrid work model and vacation policy adapted to employees’ personal circumstances.
Opportunity to grow with a global, diverse organization focused on technology and innovation.
Equal Employment Opportunity EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis.
Accommodations for Applicants with Disabilities If you need reasonable accommodation during the application process, please contact EY Talent Shared Services at 1‑800‑EY‑HELP3, option 2 for candidate related inquiries.
Are You Ready to Shape Your Future? Please apply today. EY accepts applications on an ongoing basis.
#J-18808-Ljbffr