EY
Industrials Marketing Associate Director at EY
Join EY as an Industrials Marketing Associate Director and lead end‑to‑end marketing programs to strengthen the Industrials & Energy sector messaging across the global I&E platform. The role demands strategic alignment of resources, budgets, and creative execution to deliver data‑driven, AI‑powered campaigns.
Key Responsibilities
Own the Industrials marketing program holistically, including strategic planning, resource management, lead generation, and budget oversight.
Lead and develop sector marketing strategists and specialists, ensuring alignment with sector goals and broader I&E messaging.
Oversee creation and execution of multi‑channel marketing programs tailored to Industrials, Industrial Products, and Aerospace, Defense & Mobility.
Champion the use of AI technology, GEO, and advanced marketing techniques for maximum impact.
Collaborate with sector leaders, service lines, and account teams to gather market insights and drive marketing assets into priority accounts.
Develop thought leadership and marketing collateral, working with subject matter experts across multiple formats and channels.
Integrate Industrials themes into the cohesive I&E messaging platform to ensure consistency and strategic alignment.
Measure, assess, and report on marketing program effectiveness, using data‑driven insights to optimize future strategies.
Foster a culture of creativity, innovation, and continuous improvement within the marketing team.
Build and maintain relationships with senior management and diverse stakeholders across the organization.
Skills and Attributes for Success
Interpret complex business challenges within the Industrials sectors and translate them into actionable marketing strategies.
Make independent decisions regarding campaign direction, resource allocation, and team development while maintaining stakeholder collaboration.
Recommend new technologies, platforms, and practices to enhance marketing effectiveness.
Qualifications
Proven success in a large, global, highly matrixed enterprise—ideally in Industrials, professional, or financial services industries.
Deep understanding of Industrials, Industrial Products, and Aerospace, Defense & Mobility sector issues and buyer pain points.
Expertise in account‑based marketing and creative campaign development.
Advanced proficiency in AI‑driven marketing, GEO, and emerging marketing technologies.
Strong leadership and management skills with experience developing and coaching teams.
Excellent project management, multitasking, and communication skills.
Ability to influence without authority and produce results across diverse teams.
Commitment to internal reporting requirements and risk management protocols.
Leadership of a geographically dispersed team of sector strategists and marketing specialists.
Responsibility for team development, performance management, and fostering collaboration.
Ideal Qualifications
Occasional overtime and extended hours during major campaigns or industry events.
Travel may be required to support sector initiatives and team collaboration.
Bachelor’s degree in marketing, communications, or related field; MBA preferred.
Minimum 8‑10 years in marketing and communications with significant experience in Industrials sectors.
Relevant marketing or AI certifications are a plus.
Benefits
Comprehensive compensation and benefits package, with base salary range $128,700 to $247,800 in the US, and higher ranges for specific metro areas.
Medical, dental, pension, 401(k), and wide range of paid time off options.
Hybrid work model: 40–60% in‑office for client‑serving roles; flexible vacation policy.
Application and Contact EY accepts applications for this position on an ongoing basis. For candidates in California, additional information is available upon request. EY upholds high‑ethical standards and expects all applicants to demonstrate integrity.
EY is committed to equal employment opportunities regardless of race, color, religion, age, sex, sexual orientation, gender identity, pregnancy, genetic information, national origin, protected veteran status, or disability status. Qualified individuals with disabilities may request reasonable accommodation by contacting 1‑800‑EY‑HELP3 or emailing ssc.customersupport@ey.com.
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Key Responsibilities
Own the Industrials marketing program holistically, including strategic planning, resource management, lead generation, and budget oversight.
Lead and develop sector marketing strategists and specialists, ensuring alignment with sector goals and broader I&E messaging.
Oversee creation and execution of multi‑channel marketing programs tailored to Industrials, Industrial Products, and Aerospace, Defense & Mobility.
Champion the use of AI technology, GEO, and advanced marketing techniques for maximum impact.
Collaborate with sector leaders, service lines, and account teams to gather market insights and drive marketing assets into priority accounts.
Develop thought leadership and marketing collateral, working with subject matter experts across multiple formats and channels.
Integrate Industrials themes into the cohesive I&E messaging platform to ensure consistency and strategic alignment.
Measure, assess, and report on marketing program effectiveness, using data‑driven insights to optimize future strategies.
Foster a culture of creativity, innovation, and continuous improvement within the marketing team.
Build and maintain relationships with senior management and diverse stakeholders across the organization.
Skills and Attributes for Success
Interpret complex business challenges within the Industrials sectors and translate them into actionable marketing strategies.
Make independent decisions regarding campaign direction, resource allocation, and team development while maintaining stakeholder collaboration.
Recommend new technologies, platforms, and practices to enhance marketing effectiveness.
Qualifications
Proven success in a large, global, highly matrixed enterprise—ideally in Industrials, professional, or financial services industries.
Deep understanding of Industrials, Industrial Products, and Aerospace, Defense & Mobility sector issues and buyer pain points.
Expertise in account‑based marketing and creative campaign development.
Advanced proficiency in AI‑driven marketing, GEO, and emerging marketing technologies.
Strong leadership and management skills with experience developing and coaching teams.
Excellent project management, multitasking, and communication skills.
Ability to influence without authority and produce results across diverse teams.
Commitment to internal reporting requirements and risk management protocols.
Leadership of a geographically dispersed team of sector strategists and marketing specialists.
Responsibility for team development, performance management, and fostering collaboration.
Ideal Qualifications
Occasional overtime and extended hours during major campaigns or industry events.
Travel may be required to support sector initiatives and team collaboration.
Bachelor’s degree in marketing, communications, or related field; MBA preferred.
Minimum 8‑10 years in marketing and communications with significant experience in Industrials sectors.
Relevant marketing or AI certifications are a plus.
Benefits
Comprehensive compensation and benefits package, with base salary range $128,700 to $247,800 in the US, and higher ranges for specific metro areas.
Medical, dental, pension, 401(k), and wide range of paid time off options.
Hybrid work model: 40–60% in‑office for client‑serving roles; flexible vacation policy.
Application and Contact EY accepts applications for this position on an ongoing basis. For candidates in California, additional information is available upon request. EY upholds high‑ethical standards and expects all applicants to demonstrate integrity.
EY is committed to equal employment opportunities regardless of race, color, religion, age, sex, sexual orientation, gender identity, pregnancy, genetic information, national origin, protected veteran status, or disability status. Qualified individuals with disabilities may request reasonable accommodation by contacting 1‑800‑EY‑HELP3 or emailing ssc.customersupport@ey.com.
#J-18808-Ljbffr