EY
Industrials Marketing Associate Director
Join EY to lead the end‑to‑end Industrials marketing program and elevate sector themes within the I&E platform. This role oversees strategic planning, resource management, lead generation, and budget oversight, while driving impact, efficiency, and innovation across multiple channels and technologies. Key Responsibilities
Own the Industrials marketing program holistically, aligning strategic planning, resource management, lead generation, and budget with business priorities. Lead and develop sector marketing strategists and specialists, ensuring alignment with Industrials sector goals and broader I&E messaging. Oversee creation and execution of multi‑channel marketing programs tailored to Industrials, Industrial Products, Aerospace, Defense & Mobility. Champion the use of AI technology, GEO, and advanced marketing techniques to maximize impact. Collaborate with sector leaders, service lines, and account teams to gather market insights and drive marketing assets into priority accounts. Develop thought leadership and marketing collateral, working with subject matter experts and leveraging multiple formats and channels. Integrate Industrials themes into the cohesive I&E messaging platform, ensuring consistency and strategic alignment across all communications. Measure, assess, and report on marketing program effectiveness using data‑driven insights to optimize future strategies. Foster a culture of creativity, innovation, and continuous improvement within the marketing team. Build and maintain relationships with senior management and diverse stakeholders across the organization. Qualifications
Proven success in a large, global, and highly matrixed enterprise—ideally within the Industrials, professional services, or financial services industries. Deep understanding of Industrials, Industrial Products, Aerospace, Defense & Mobility sector issues and buyer pain points. Advanced proficiency in AI‑driven marketing, GEO, and emerging marketing technologies. Expertise in account‑based marketing and creative campaign development. Strong leadership and management skills, with experience developing and coaching teams. Excellent project management and multitasking abilities. Outstanding written and verbal communication skills, translating complex technical concepts into compelling marketing messages. Ability to influence without authority and produce results across diverse teams. Commitment to internal reporting requirements and risk management protocols. Lead a geographically dispersed team of sector strategists and marketing specialists. Desired Experience
Occasional overtime and extended hours may be required during major campaign launches or industry events. Some travel may be necessary to support sector initiatives team collaboration. Bachelor’s degree in marketing, communications, or related field; MBA preferred. Minimum 8–10 years in marketing and communications, with significant experience in Industrials sectors and/or professional services. What We Offer
Competitive compensation and benefits package, with base salary ranging from $128,700 to $247,800 (US geographic ranges). Flexible, hybrid work model with 40–60% in‑person collaboration. Generous paid time off, flexible vacation policy, and comprehensive medical, dental, and retirement benefits. Career development programs focused on future‑focused skills and global learning opportunities. Apply Today
EY accepts applications for this position on an ongoing basis. EY is an equal employment opportunity employer and welcomes applicants from all backgrounds.
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Join EY to lead the end‑to‑end Industrials marketing program and elevate sector themes within the I&E platform. This role oversees strategic planning, resource management, lead generation, and budget oversight, while driving impact, efficiency, and innovation across multiple channels and technologies. Key Responsibilities
Own the Industrials marketing program holistically, aligning strategic planning, resource management, lead generation, and budget with business priorities. Lead and develop sector marketing strategists and specialists, ensuring alignment with Industrials sector goals and broader I&E messaging. Oversee creation and execution of multi‑channel marketing programs tailored to Industrials, Industrial Products, Aerospace, Defense & Mobility. Champion the use of AI technology, GEO, and advanced marketing techniques to maximize impact. Collaborate with sector leaders, service lines, and account teams to gather market insights and drive marketing assets into priority accounts. Develop thought leadership and marketing collateral, working with subject matter experts and leveraging multiple formats and channels. Integrate Industrials themes into the cohesive I&E messaging platform, ensuring consistency and strategic alignment across all communications. Measure, assess, and report on marketing program effectiveness using data‑driven insights to optimize future strategies. Foster a culture of creativity, innovation, and continuous improvement within the marketing team. Build and maintain relationships with senior management and diverse stakeholders across the organization. Qualifications
Proven success in a large, global, and highly matrixed enterprise—ideally within the Industrials, professional services, or financial services industries. Deep understanding of Industrials, Industrial Products, Aerospace, Defense & Mobility sector issues and buyer pain points. Advanced proficiency in AI‑driven marketing, GEO, and emerging marketing technologies. Expertise in account‑based marketing and creative campaign development. Strong leadership and management skills, with experience developing and coaching teams. Excellent project management and multitasking abilities. Outstanding written and verbal communication skills, translating complex technical concepts into compelling marketing messages. Ability to influence without authority and produce results across diverse teams. Commitment to internal reporting requirements and risk management protocols. Lead a geographically dispersed team of sector strategists and marketing specialists. Desired Experience
Occasional overtime and extended hours may be required during major campaign launches or industry events. Some travel may be necessary to support sector initiatives team collaboration. Bachelor’s degree in marketing, communications, or related field; MBA preferred. Minimum 8–10 years in marketing and communications, with significant experience in Industrials sectors and/or professional services. What We Offer
Competitive compensation and benefits package, with base salary ranging from $128,700 to $247,800 (US geographic ranges). Flexible, hybrid work model with 40–60% in‑person collaboration. Generous paid time off, flexible vacation policy, and comprehensive medical, dental, and retirement benefits. Career development programs focused on future‑focused skills and global learning opportunities. Apply Today
EY accepts applications for this position on an ongoing basis. EY is an equal employment opportunity employer and welcomes applicants from all backgrounds.
#J-18808-Ljbffr