EY
Industrials Marketing Associate Director
Join EY as an Industrials Marketing Associate Director and lead end‑to‑end marketing initiatives across the Industrials & Energy (I&E) sector. You will work within a globally connected team, driving sector‑specific themes into the broader I&E marketing narrative, while leveraging advanced marketing technology and data‑driven strategies. Key Responsibilities
Own the Industrials marketing program holistically, including strategic planning, resource management, lead generation, and budget oversight. Lead and develop sector marketing strategists and specialists, aligning with Industrials sector goals and broader I&E messaging. Oversee creation and execution of multi‑channel marketing programs tailored to Industrials, Industrial Products, and Aerospace/Defense & Mobility. Champion the use of AI technology, GEO, and advanced marketing techniques for maximum impact. Collaborate with sector leaders, service lines, and account teams to gather market insights and drive marketing assets into priority accounts. Develop thought leadership and marketing collateral in collaboration with subject matter experts. Integrate Industrials themes into the cohesive I&E messaging platform, ensuring consistency across all communications. Measure, assess, and report marketing program effectiveness, using data‑driven insights to optimize future strategies. Foster a culture of creativity, innovation, and continuous improvement within the marketing team. Build and maintain relationships with senior management and diverse stakeholders across the organization. Skills and Attributes for Success
Interpret complex business challenges within the Industrials sectors and translate them into actionable marketing strategies. Make independent decisions regarding campaign direction, resource allocation, and team development. Recommend new technologies, platforms, and practices to enhance marketing effectiveness. To Qualify for the Role
Proven success in a large, global, matrixed enterprise, ideally within Industrials, professional, or financial services. Deep understanding of Industrials, Industrial Products, and Aerospace/Defense & Mobility sector issues. Expertise in account‑based marketing and creative campaign development. Advanced proficiency in AI‑driven marketing, GEO, and emerging marketing technologies. Strong leadership and management skills with experience developing and coaching teams. Excellent project management and multitasking abilities. Outstanding written and verbal communication skills, translating complex technical concepts into compelling messages. Ability to influence without authority and produce results across diverse teams. Commitment to internal reporting requirements and risk management protocols. Experience leading a geographically dispersed team of sector strategists and marketing specialists. Ideally You’ll Also Have
Occasional overtime and extended hours during major campaign launches or industry events. Some travel to support sector initiatives and team collaboration. Bachelor’s degree in marketing, communications, or related field (MBA preferred). 8‑10+ years of experience in marketing and communications, with significant exposure to Industrials sectors and/or professional services. Relevant marketing or AI certifications (plus). What We Offer You
Comprehensive compensation and benefits package based on performance and value to the business. Hybrid work model allowing flexibility and in‑person collaboration 40‑60% of the time. Flexible vacation policy and paid holidays to support personal well‑being. EY focuses on high‑ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities. EY is an equal‑employment opportunity employer and provides reasonable accommodation to qualified individuals with disabilities.
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Join EY as an Industrials Marketing Associate Director and lead end‑to‑end marketing initiatives across the Industrials & Energy (I&E) sector. You will work within a globally connected team, driving sector‑specific themes into the broader I&E marketing narrative, while leveraging advanced marketing technology and data‑driven strategies. Key Responsibilities
Own the Industrials marketing program holistically, including strategic planning, resource management, lead generation, and budget oversight. Lead and develop sector marketing strategists and specialists, aligning with Industrials sector goals and broader I&E messaging. Oversee creation and execution of multi‑channel marketing programs tailored to Industrials, Industrial Products, and Aerospace/Defense & Mobility. Champion the use of AI technology, GEO, and advanced marketing techniques for maximum impact. Collaborate with sector leaders, service lines, and account teams to gather market insights and drive marketing assets into priority accounts. Develop thought leadership and marketing collateral in collaboration with subject matter experts. Integrate Industrials themes into the cohesive I&E messaging platform, ensuring consistency across all communications. Measure, assess, and report marketing program effectiveness, using data‑driven insights to optimize future strategies. Foster a culture of creativity, innovation, and continuous improvement within the marketing team. Build and maintain relationships with senior management and diverse stakeholders across the organization. Skills and Attributes for Success
Interpret complex business challenges within the Industrials sectors and translate them into actionable marketing strategies. Make independent decisions regarding campaign direction, resource allocation, and team development. Recommend new technologies, platforms, and practices to enhance marketing effectiveness. To Qualify for the Role
Proven success in a large, global, matrixed enterprise, ideally within Industrials, professional, or financial services. Deep understanding of Industrials, Industrial Products, and Aerospace/Defense & Mobility sector issues. Expertise in account‑based marketing and creative campaign development. Advanced proficiency in AI‑driven marketing, GEO, and emerging marketing technologies. Strong leadership and management skills with experience developing and coaching teams. Excellent project management and multitasking abilities. Outstanding written and verbal communication skills, translating complex technical concepts into compelling messages. Ability to influence without authority and produce results across diverse teams. Commitment to internal reporting requirements and risk management protocols. Experience leading a geographically dispersed team of sector strategists and marketing specialists. Ideally You’ll Also Have
Occasional overtime and extended hours during major campaign launches or industry events. Some travel to support sector initiatives and team collaboration. Bachelor’s degree in marketing, communications, or related field (MBA preferred). 8‑10+ years of experience in marketing and communications, with significant exposure to Industrials sectors and/or professional services. Relevant marketing or AI certifications (plus). What We Offer You
Comprehensive compensation and benefits package based on performance and value to the business. Hybrid work model allowing flexibility and in‑person collaboration 40‑60% of the time. Flexible vacation policy and paid holidays to support personal well‑being. EY focuses on high‑ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities. EY is an equal‑employment opportunity employer and provides reasonable accommodation to qualified individuals with disabilities.
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