EY
Industrials Marketing Associate Director
Join EY to apply for the
Industrials Marketing Associate Director
role. Location
Anywhere in Country. Overview
The role provides end‑to‑end leadership of the Industrials marketing program, ensuring strategic alignment across all resources, leads, and budget. As a key member of the Industrials & Energy (I&E) marketing leadership team, this position plays a pivotal role in elevating Industrials sector themes into the cohesive I&E marketing programming and narrative. Key Responsibilities
Own the Industrials marketing program holistically, including strategic planning, resource management, lead generation, and budget oversight to ensure alignment with business priorities. Lead and develop sector marketing strategists and specialists, fostering alignment with Industrials sector goals and broader I&E messaging. Oversee creation and execution of multi‑channel marketing programs tailored to Industrials, Industrial Products, and Aerospace, Defense & Mobility. Champion the use of AI technology, GEO, and advanced marketing techniques for maximum impact. Collaborate with sector leaders, service lines, and account teams to gather market insights and drive marketing assets into priority accounts. Develop thought leadership and marketing collateral, working with subject matter experts and leveraging multiple formats and channels. Integrate Industrials themes into the cohesive I&E messaging platform, ensuring consistency and strategic alignment across all communications. Measure, assess, and report on marketing program effectiveness, using data‑driven insights to optimize future strategies. Foster a culture of creativity, innovation, and continuous improvement within the marketing team. Build and maintain relationships with senior management and diverse stakeholders across the organization. Skills and Attributes for Success
Interpret complex business challenges within the Industrials sectors and translate them into actionable marketing strategies and messaging for the I&E platform. Make independent decisions regarding campaign direction, resource allocation, and team development, while maintaining active dialogue with stakeholders. Recommend new technologies, platforms, practices to enhance marketing effectiveness. Qualifications
Proven success in a large, global, and highly matrixed enterprise—ideally within the Industrials, professional, or financial services industries. Deep understanding of Industrials, Industrial Products, and Aerospace, Defense & Mobility sector issues, buyer pain points, and solutions. Expertise in account‑based marketing and creative campaign development. Advanced proficiency in AI‑driven marketing, GEO, and emerging marketing technologies. Strong leadership and management skills, with experience developing and coaching teams. Excellent project management and multitasking abilities. Outstanding written and verbal communication skills, with the ability to translate complex technical concepts into compelling marketing messages. Ability to influence without authority and produce results across diverse teams. Commitment to internal reporting requirements and risk management protocols. Lead a geographically dispersed team of sector strategists and marketing specialists. Ideally, You’ll Also Have
Occasional overtime and extended hours may be required during campaign launches or industry events. Some travel may be necessary to support sector initiatives and team collaboration. Education: Bachelor’s degree in marketing, communications, or related field; MBA preferred. Experience: Minimum 8–10 years in marketing and communications, with significant experience in Industrials sectors and/or professional services. Certifications: Relevant marketing or AI certifications are a plus. What We Offer You
At EY, we’ll develop you with future‑focused skills and equip you with world‑class experiences. We’ll empower you in a flexible environment and fuel your extraordinary talents in a diverse and inclusive culture of globally connected teams. We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Equal Employment Opportunity
EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, in accordance with applicable law. EY is committed to providing reasonable accommodation to qualified individuals with disabilities.
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Join EY to apply for the
Industrials Marketing Associate Director
role. Location
Anywhere in Country. Overview
The role provides end‑to‑end leadership of the Industrials marketing program, ensuring strategic alignment across all resources, leads, and budget. As a key member of the Industrials & Energy (I&E) marketing leadership team, this position plays a pivotal role in elevating Industrials sector themes into the cohesive I&E marketing programming and narrative. Key Responsibilities
Own the Industrials marketing program holistically, including strategic planning, resource management, lead generation, and budget oversight to ensure alignment with business priorities. Lead and develop sector marketing strategists and specialists, fostering alignment with Industrials sector goals and broader I&E messaging. Oversee creation and execution of multi‑channel marketing programs tailored to Industrials, Industrial Products, and Aerospace, Defense & Mobility. Champion the use of AI technology, GEO, and advanced marketing techniques for maximum impact. Collaborate with sector leaders, service lines, and account teams to gather market insights and drive marketing assets into priority accounts. Develop thought leadership and marketing collateral, working with subject matter experts and leveraging multiple formats and channels. Integrate Industrials themes into the cohesive I&E messaging platform, ensuring consistency and strategic alignment across all communications. Measure, assess, and report on marketing program effectiveness, using data‑driven insights to optimize future strategies. Foster a culture of creativity, innovation, and continuous improvement within the marketing team. Build and maintain relationships with senior management and diverse stakeholders across the organization. Skills and Attributes for Success
Interpret complex business challenges within the Industrials sectors and translate them into actionable marketing strategies and messaging for the I&E platform. Make independent decisions regarding campaign direction, resource allocation, and team development, while maintaining active dialogue with stakeholders. Recommend new technologies, platforms, practices to enhance marketing effectiveness. Qualifications
Proven success in a large, global, and highly matrixed enterprise—ideally within the Industrials, professional, or financial services industries. Deep understanding of Industrials, Industrial Products, and Aerospace, Defense & Mobility sector issues, buyer pain points, and solutions. Expertise in account‑based marketing and creative campaign development. Advanced proficiency in AI‑driven marketing, GEO, and emerging marketing technologies. Strong leadership and management skills, with experience developing and coaching teams. Excellent project management and multitasking abilities. Outstanding written and verbal communication skills, with the ability to translate complex technical concepts into compelling marketing messages. Ability to influence without authority and produce results across diverse teams. Commitment to internal reporting requirements and risk management protocols. Lead a geographically dispersed team of sector strategists and marketing specialists. Ideally, You’ll Also Have
Occasional overtime and extended hours may be required during campaign launches or industry events. Some travel may be necessary to support sector initiatives and team collaboration. Education: Bachelor’s degree in marketing, communications, or related field; MBA preferred. Experience: Minimum 8–10 years in marketing and communications, with significant experience in Industrials sectors and/or professional services. Certifications: Relevant marketing or AI certifications are a plus. What We Offer You
At EY, we’ll develop you with future‑focused skills and equip you with world‑class experiences. We’ll empower you in a flexible environment and fuel your extraordinary talents in a diverse and inclusive culture of globally connected teams. We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Equal Employment Opportunity
EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, in accordance with applicable law. EY is committed to providing reasonable accommodation to qualified individuals with disabilities.
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