Logo
Abe

Senior Social Media Advertising Strategist (Remote US) - Future Opening Job at A

Abe, Minneapolis, MN, US, 55400

Save Job

Senior Social Media Advertising Strategist (Remote US) - Future Opening Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams! Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this will be the role for you! We have experienced significant growth over the last few years and have stayed true to our culture, where the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team! We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team, offering a unique opportunity to be on the ground floor of a fast‑growing specialty agency. Roles & Responsibilities Oversee and lead a collection of social media accounts. Serve as direct support to client contacts. Weekly communication with vendors or operational partners to ensure tasks are aligned, work quality is maintained, and improvements are made. Build strategies for clients each quarter. Create, maintain, and optimize budgets for paid media campaigns. Provide fractional support for internal marketing in a boutique agency within the Director. Deeply understand client positioning and unique value propositions. Confirm lead routing is accurate within a CRM. Maintain personal productivity and utilization. Work directly with the Associate Director to ensure internal and client goals are achieved. Understand the value of programmatic campaigns. Drive cross‑sell, upsell, and referral initiatives via client relationships and professional network. Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI. What You Offer 4+ years experience in a performance/digital marketing agency, hands‑on with B2B clients. Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads. Understanding of different ad units within LinkedIn (conversation ads, document ads, CTV, etc.). Proficiency in LinkedIn Campaign Manager, ZoomInfo, 6Sense, and more. Ability to delegate to junior team members for joint success. Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization. Ability to analyze campaign performance with tools such as Google Analytics, GA4, Excel, or other analytics platforms. Capability to drive results and measure via OCT. Experience with audience segmentation by tier, job title, etc. Proven, measurable success with mid‑market or enterprise accounts. Ability to translate and articulate strategy and tell stories with data. Competitive and curious mindset – a true problem solver. Engagement with cutting‑edge industry trends and continuous learning. Organize, prioritize, and manage multiple projects simultaneously. Quality‑obsessed, with a balanced passion for advertising. Travel to visit clients approximately once per year as needed. What Success Looks Like Encompass core values in every interaction, internally and externally. Effectively manage approximately five mid‑tier and enterprise accounts. Meet and exceed department‑level KPIs (client growth, goal attainment) and core KPIs (Client NSMs and Client Satisfaction scores). Build client trust and relationships that create consistent renewals. Cross‑sell services aligned with client goals and objectives. Clearly communicate results with client point of contact and executives. Exemplary decision‑making related to strategic direction for accounts. Benefits Living wage at Abe; annual base salary range for this position in the U.S. is $85,000–$95,000 USD. Medical, dental, vision plans, disability, and life insurance coverage for you and your family. 100% employer‑paid for you and 50% employer contribution for dependents. Mental health support: certified therapists through Spring Health, Headspace membership. Physical health: physical therapy via Omada, fertility support through Carrot, Aaptiv virtual workouts, One Medical membership for primary and virtual care. Time off: unlimited PTO (minimum two weeks), paid company holidays, birthday off, end‑of‑year recharge (Closed Dec 24 – Jan 1), paid parental leave. Financial: Traditional and Roth 401(k) with a 3% company match. Bonus: Annual bonus based on tenure, scaling in total amount over time. Work Environment Requirements As a remote‑first company, you’ll work from anywhere in the U.S., with the option to visit our state‑of‑the‑art offices in Irvine, California. For some positions, we accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. Eligible applicants must have current work authorization and permanently reside in the respective country. This role is 100% virtual: we collaborate via Zoom and Slack, require reliable internet, and expect a professional background. Due to the nature of this role, you must remain stationary for extended periods and be attentive to written and/or verbal communication. Additional Information Abe’s core value is People First. We’re committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Advertising Services #J-18808-Ljbffr