Head of GTM Content Job at Carta in San Francisco

Join to apply for the Head of GTM Content role at Carta . About Carta Carta connects founders, investors, and limited partners through world‑class software built for venture capital, private equity, and private credit. Trusted by 65,000+ companies worldwide, Carta’s platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, and is recognized by Fortune, Forbes, Fast Company, Inc., and Great Places to Work. Responsibilities Lead and manage a team of senior editors and writers, creating a high‑functioning, collaborative editorial team. Champion the content function in company‑wide strategy discussions. Infuse creativity while driving operational excellence. Develop an editorial vision that supports business‑wide goals for audience engagement, acquisition, retention, and conversion. Partner with SEO, product marketing, creative, and demand‑generation teams to drive omnichannel content campaigns. Build repeatable, scalable editorial processes for ideation, creation, optimization, distribution, and governance. Establish data‑rich performance metrics to track content across the funnel and prioritize data‑driven editorial decisions. Create reporting frameworks that measure engagement, ROI, and communicate results to leaders, including the C‑suite. Qualifications Track record of managing B2B editorial teams that produce best‑in‑class content and demonstrate creative, future‑proof thinking. Deep understanding of private markets—fundraising, VC, PE, private credit, limited‑partner investing—and global ecosystems including non‑U.S. regions. Advanced knowledge of SEO, LLMs, AI tools, and data‑driven content strategies, with experience leveraging emerging tools to develop editorial processes. Demonstrated success building scalable content programs that engage target audiences and move them through the funnel. Outstanding writing, editing, and research skills, with ability to produce technical and analytical content. Strong cross‑functional communication skills and ability to collaborate across departments in a fast‑paced, high‑growth setting. Salary Carta offers a market‑competitive salary, equity for all full‑time roles, and exceptional benefits. This role’s minimum cash compensation (salary + commission, if applicable) ranges from $176,000 to $220,000, with final offers varying by geography, candidate experience, and expertise. EEO & Diversity We are an equal‑opportunity employer and are committed to providing a positive interview experience for every candidate. Carta uses E‑Verify in the United States for employment authorization. For information on our data privacy policies, see Privacy, CA Candidate Privacy, and Brazil Transparency Report. Please note that all official communications from us will come from an @carta.com or @carta‑external.com domain. Report any contact from unapproved domains to security@carta.com. #J-18808-Ljbffr