Panasas
Marketing Operations Manager
VDURA, Inc. headquartered in Milpitas, California, seeks a Marketing Operations Manager to work in its Milpitas, CA office. This is a hybrid office‑based/work‑from‑home position focused on managing and optimizing the marketing technology stack, integrating advanced marketing automation systems, supporting sales with complex customer orders, and managing end‑to‑end marketing projects.
Location: Hybrid within the United States; remote work possible from any U.S. location but must work in Milpitas, California, three (3) days per week.
Key Responsibilities
Managing and optimizing marketing automation platforms (Marketo, Salesforce, Sales Navigator, ZoomInfo) to streamline lead generation, nurturing, and sales funnel processes.
Implementing workflows, integrations, and automations that enhance marketing and sales efficiency.
Leading and managing complex end‑to‑end marketing projects, coordinating cross‑functional teams, setting milestones, and ensuring successful delivery from concept to execution using Asana and JIRA, tracking KPIs and metrics.
Developing and deploying automated, multi‑channel marketing campaigns using Google AdWords, LinkedIn Campaign Manager, and other advertising platforms.
Conducting A/B testing, audience segmentation, and reporting to maximize ROI.
Collaborating with the sales team to create detailed and complex customer quotes, leveraging knowledge of HPC storage solutions to accurately reflect technical requirements and pricing strategies.
Implementing data tracking and integration through Google Tag Manager and other tracking systems to ensure accurate data collection and analysis.
Designing and coding responsive marketing emails and forms using HTML/CSS to ensure a seamless and engaging user experience across all devices.
Managing the sales lead lifecycle, including lead scoring, nurturing, and segmentation strategies, and optimizing the handoff between marketing and sales teams.
Developing and managing dashboards and reporting systems to track marketing performance across various channels, using data‑driven insights to optimize campaigns.
Leveraging AI tools for chatbots, predictive analytics, and customer journey mapping, and managing the backend and frontend of marketing automation tools for seamless integration into the sales pipeline.
Executing global demand generation campaigns including email marketing, webinars, and paid media, and enhancing SEO efforts through keyword research and content optimization.
Identifying inefficiencies within the marketing operations workflow and implementing technical solutions to enhance cross‑functional team performance and campaign execution.
Qualifications
Bachelor’s degree (or foreign equivalent) in Chemical Engineering, Engineering Management, Marketing Technology and Analytics, or a related technical field.
At least two (2) years of direct experience in a related position.
Two (2) years of experience with each of the following: marketing automation tools and CRM platforms (Salesforce and Marketo); digital marketing tools (Google AdWords, LinkedIn Campaign Manager, SEO platforms); data analysis and reporting; data integration and tracking systems (Google Tag Manager and APIs); leading the creation and optimization of websites and digital assets.
Concurrent experience across these categories is acceptable.
Pay scale: $154,586.00 per year.
Apply at https://www.vdura.com/company/careers/
#J-18808-Ljbffr
Location: Hybrid within the United States; remote work possible from any U.S. location but must work in Milpitas, California, three (3) days per week.
Key Responsibilities
Managing and optimizing marketing automation platforms (Marketo, Salesforce, Sales Navigator, ZoomInfo) to streamline lead generation, nurturing, and sales funnel processes.
Implementing workflows, integrations, and automations that enhance marketing and sales efficiency.
Leading and managing complex end‑to‑end marketing projects, coordinating cross‑functional teams, setting milestones, and ensuring successful delivery from concept to execution using Asana and JIRA, tracking KPIs and metrics.
Developing and deploying automated, multi‑channel marketing campaigns using Google AdWords, LinkedIn Campaign Manager, and other advertising platforms.
Conducting A/B testing, audience segmentation, and reporting to maximize ROI.
Collaborating with the sales team to create detailed and complex customer quotes, leveraging knowledge of HPC storage solutions to accurately reflect technical requirements and pricing strategies.
Implementing data tracking and integration through Google Tag Manager and other tracking systems to ensure accurate data collection and analysis.
Designing and coding responsive marketing emails and forms using HTML/CSS to ensure a seamless and engaging user experience across all devices.
Managing the sales lead lifecycle, including lead scoring, nurturing, and segmentation strategies, and optimizing the handoff between marketing and sales teams.
Developing and managing dashboards and reporting systems to track marketing performance across various channels, using data‑driven insights to optimize campaigns.
Leveraging AI tools for chatbots, predictive analytics, and customer journey mapping, and managing the backend and frontend of marketing automation tools for seamless integration into the sales pipeline.
Executing global demand generation campaigns including email marketing, webinars, and paid media, and enhancing SEO efforts through keyword research and content optimization.
Identifying inefficiencies within the marketing operations workflow and implementing technical solutions to enhance cross‑functional team performance and campaign execution.
Qualifications
Bachelor’s degree (or foreign equivalent) in Chemical Engineering, Engineering Management, Marketing Technology and Analytics, or a related technical field.
At least two (2) years of direct experience in a related position.
Two (2) years of experience with each of the following: marketing automation tools and CRM platforms (Salesforce and Marketo); digital marketing tools (Google AdWords, LinkedIn Campaign Manager, SEO platforms); data analysis and reporting; data integration and tracking systems (Google Tag Manager and APIs); leading the creation and optimization of websites and digital assets.
Concurrent experience across these categories is acceptable.
Pay scale: $154,586.00 per year.
Apply at https://www.vdura.com/company/careers/
#J-18808-Ljbffr