Truist
Marketing Performance Manager - Personalization Activation
Truist, Charlotte, North Carolina, United States, 28245
Marketing Performance Manager - Personalization Activation
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The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.
Need Help?
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).
Regular or Temporary:
Regular
Language Fluency:
English (Required)
Work Shift:
1st shift (United States of America)
Please review the following job description:
The Marketing Performance Manager will oversee the design, execution, and optimization of personalized initiatives that support deepening conversations in branches and non-digital channels. Specialist will leverage advanced insights to provide front-line associates the offers and messages that best serve individual clients while supporting business goals to increase deposit balances and wallet-share. This role combines strategic marketing, program management, and data-driven insights to deliver and monitor impactful, compliant marketing experiences that enhance teammate sales efficiency. Specialist should expect to apply a strong discipline across operations, risk, and program measurement to help influence channel message mix and strategy. The position requires building relationships with channel leaders and senior marketing partners to translate business, client, and product strategies into actionable experiences. The ideal candidate applies deep knowledge of client behavior and has passion for optimizing the client relationship experience.
Essential Duties And Responsibilities
Build an understanding of marketing’s delivery processes and how data flows from concept to execution to results, for the sake of accurate assessments and interpretations of end results.
Coordinate delivery of individual report packages. Can include dissecting information out of reports, preparation of summaries, and facilitating meetings/discussions among senior managers.
Assist analytical areas such as Sales & Marketing Analytics, Finance, etc. on addressing strategic challenges in the development and delivery of performance reporting.
Monitor marketing processes to identify risks to quality of results being reported.
Drive tactical actions on larger efforts such as strategic plan development and investment management.
Qualifications
Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
Seven years of related experience or an equivalent combination of education and experience
Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline
Sound and comprehensive understanding of business and organizational strategies and processes managing a process
Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
Sophisticated analytical skills and the ability to solve complex technical and business problems
Ability to influence others to adopt a new perspective
Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry
Other Job Requirements / Working Conditions Visual / Audio / Speaking:
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding:
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability:
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
Travel:
Minimal and up to 10%
Benefits:
All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax‑preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full‑time or part‑time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non‑temporary position for which you apply, based on full‑time or part‑time status, position, and division of work.
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law E-Verify IER Right to Work
Seniority level Not Applicable
Employment type Full-time
Job function Research, Analyst, and Information Technology
Referrals increase your chances of interviewing at Truist by 2x.
Get notified about new Performance Manager jobs in
Charlotte, NC .
#J-18808-Ljbffr
The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.
Need Help?
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).
Regular or Temporary:
Regular
Language Fluency:
English (Required)
Work Shift:
1st shift (United States of America)
Please review the following job description:
The Marketing Performance Manager will oversee the design, execution, and optimization of personalized initiatives that support deepening conversations in branches and non-digital channels. Specialist will leverage advanced insights to provide front-line associates the offers and messages that best serve individual clients while supporting business goals to increase deposit balances and wallet-share. This role combines strategic marketing, program management, and data-driven insights to deliver and monitor impactful, compliant marketing experiences that enhance teammate sales efficiency. Specialist should expect to apply a strong discipline across operations, risk, and program measurement to help influence channel message mix and strategy. The position requires building relationships with channel leaders and senior marketing partners to translate business, client, and product strategies into actionable experiences. The ideal candidate applies deep knowledge of client behavior and has passion for optimizing the client relationship experience.
Essential Duties And Responsibilities
Build an understanding of marketing’s delivery processes and how data flows from concept to execution to results, for the sake of accurate assessments and interpretations of end results.
Coordinate delivery of individual report packages. Can include dissecting information out of reports, preparation of summaries, and facilitating meetings/discussions among senior managers.
Assist analytical areas such as Sales & Marketing Analytics, Finance, etc. on addressing strategic challenges in the development and delivery of performance reporting.
Monitor marketing processes to identify risks to quality of results being reported.
Drive tactical actions on larger efforts such as strategic plan development and investment management.
Qualifications
Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
Seven years of related experience or an equivalent combination of education and experience
Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline
Sound and comprehensive understanding of business and organizational strategies and processes managing a process
Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
Sophisticated analytical skills and the ability to solve complex technical and business problems
Ability to influence others to adopt a new perspective
Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry
Other Job Requirements / Working Conditions Visual / Audio / Speaking:
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding:
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability:
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
Travel:
Minimal and up to 10%
Benefits:
All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax‑preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full‑time or part‑time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non‑temporary position for which you apply, based on full‑time or part‑time status, position, and division of work.
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law E-Verify IER Right to Work
Seniority level Not Applicable
Employment type Full-time
Job function Research, Analyst, and Information Technology
Referrals increase your chances of interviewing at Truist by 2x.
Get notified about new Performance Manager jobs in
Charlotte, NC .
#J-18808-Ljbffr