Title: Marketing Manager
Location: Remote
Duration: 8 months
About the Team
Our Talent Equality and Engagement team works to build industry‑leading talent experiences, create equal opportunities, drive innovation, and bring everyone along in the future of Agentforce. Our Employee Success (ES) Customer Innovation and Marketing team within the department creates best‑in‑class product marketing, demos, and narratives to inspire customers with the story of how we have used the power of humans and agents working together to transform our employee experience.
About the Role
Join our dynamic team as a Product Marketing Manager focused on ES Agentforce solutions. You’ll leverage our own transformation story to help customers reimagine their employee experience through AI‑powered solutions. You’ll partner directly with leadership to package our story for customer meetings, driving measurable business impact and revenue growth.
Key Responsibilities
Product Marketing & Messaging
- Create clear, impactful messaging that demonstrates how our ES Agentforce solutions drive employee engagement, productivity, and business outcomes
- Tailor messaging for diverse audiences including C‑suite executives, HR leaders, and frontline employees
- Ensure consistency and alignment with customer needs and market trends across all communications
Go‑to‑Market (GTM) Strategy & Execution
- Lead comprehensive GTM strategies for internal ES product launches
- Collaborate cross‑functionally with Sales, Product, Business Technology, and Customer Success teams
- Drive end‑to‑end execution ensuring readiness across all marketing materials, presentations, and demos
Demo Creation & Presentation
- Develop and deliver high‑impact product demos showcasing ES Agentforce solutions
- Ensure demos clearly communicate measurable business impact
- Collaborate with cross‑functional teams to continuously refine and enhance demo effectiveness
Customer Engagement & Relationship Building
- Partner with Sales and Customer Success teams to bring ES Agentforce discussions into customer touchpoints
- Support sales meetings, webinars, and executive briefings with compelling product narratives
- Gather and incorporate customer feedback to enhance product messaging and positioning
Market Research & Competitive Analysis
- Stay current on industry trends and competitive landscape in workforce engagement and AI‑powered HR tools
- Use competitive insights to differentiate our solutions and adjust strategies as needed
Required Experience & Skills
Professional Background
- 8+ years of experience in Product Marketing, Customer Marketing, or Communications
- Preferred experience in SaaS or AI‑driven technologies
- Proven track record in revenue‑impacting marketing roles
- Experience working with enterprise customers and C‑suite stakeholders
Core Competencies
- Storytelling Excellence: Strong ability to translate technical features into compelling business narratives
- Demo Expertise: Experience creating engaging, high‑quality product demonstrations that communicate clear value
- Content Development: Proven skills in developing customer‑facing marketing materials and presentations
- Executive Presence: Comfortable presenting to and building relationships with senior executives
- Cross‑functional Collaboration: Experience working effectively across Sales, Product, and Customer Success teams
Preferred Qualifications
- Experience with employee experience or HR technology solutions
- Background in customer success or working alongside account executives
- Knowledge of AI/automation technologies in workplace applications
- Track record of driving measurable business impact through marketing initiatives
What You’ll Bring to the Role
- Deep expertise in HR solutions and customer engagement strategies
- Proven ability to create compelling demonstrations that drive revenue growth
- Strong foundation in product marketing with focus on B2B SaaS solutions
- Experience managing complex, cross‑functional projects and stakeholder relationships
- Passion for leveraging AI and automation to transform employee experience