Capital One National Association
Manager, Marketing Strategy: Direct Mail Marketing| Retail Bank
Capital One National Association, Wilmington, Delaware, us, 19894
Overview
Manager, Marketing Strategy: Direct Mail Marketing for our Retail Bank division. Lead the Direct Mail marketing strategy to accelerate growth and contribute to a rapidly expanding program.
Responsibilities
Lead prioritization, development and execution of a strategic marketing agenda to attract, engage, and convert prospects & current customers through Direct Mail marketing.
Drive testing strategies to inform targeting, creative, & landing page optimization that engage consumers and drive business results.
Oversee the Direct Mail channel strategy ensuring alignment to business priorities and campaign efficiency.
Steward maintenance and monitoring of channel efforts with internal team members & partners.
Keep pace with industry trends and best practices to drive channel innovation.
Act as a go‑to Direct Mail expert for internal teams, democratizing insights and learnings.
Introduce new opportunities to drive business growth in an efficient & profitable manner.
Ideal Candidate
Obsessed with Direct Mail and direct marketing in general.
Quickly flexs thinking across the customer journey from awareness, consideration, conversion and brand loyalty.
Loves to leverage data to tell stories and uncover actionable insights.
Thrives on leading & building in white space, collaboration and the drive for results.
Crafts a succinct vision & roadmap for the subject matter area and leads prioritization of work to meet business goals.
Breaks strategy into a testing plan that accelerates momentum and drives learnings to make channels more impactful.
Collaborative team player, communicating effectively with team, partners, leadership and stakeholders with a tailored approach.
Basic Qualifications
Bachelor’s Degree or Military experience.
At least 5 years experience in Direct Mail marketing.
At least 5 years of experience in segmentation & targeting across prospect and current customer bases for acquisition goals.
At least 5 years of experience with marketing analytics and optimization.
At least 5 years experience managing budgets.
At least 5 years experience in Direct Mail creative strategy & execution.
Preferred Qualifications
3+ years of channel experience in marketing channels & landing page optimization programs focused on acquisition goals.
3+ years of marketing experience in financial services or another highly regulated industry.
3+ years of experience working with cross‑functional teams in a matrixed environment.
Salary Riverwoods, IL: $132,800 - $151,600 McLean, VA: $146,100 - $166,700 Richmond, VA: $132,800 - $151,600 Wilmington, DE: $132,800 - $151,600
Equal Opportunity Capital One is an equal opportunity employer. We are committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries.
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Responsibilities
Lead prioritization, development and execution of a strategic marketing agenda to attract, engage, and convert prospects & current customers through Direct Mail marketing.
Drive testing strategies to inform targeting, creative, & landing page optimization that engage consumers and drive business results.
Oversee the Direct Mail channel strategy ensuring alignment to business priorities and campaign efficiency.
Steward maintenance and monitoring of channel efforts with internal team members & partners.
Keep pace with industry trends and best practices to drive channel innovation.
Act as a go‑to Direct Mail expert for internal teams, democratizing insights and learnings.
Introduce new opportunities to drive business growth in an efficient & profitable manner.
Ideal Candidate
Obsessed with Direct Mail and direct marketing in general.
Quickly flexs thinking across the customer journey from awareness, consideration, conversion and brand loyalty.
Loves to leverage data to tell stories and uncover actionable insights.
Thrives on leading & building in white space, collaboration and the drive for results.
Crafts a succinct vision & roadmap for the subject matter area and leads prioritization of work to meet business goals.
Breaks strategy into a testing plan that accelerates momentum and drives learnings to make channels more impactful.
Collaborative team player, communicating effectively with team, partners, leadership and stakeholders with a tailored approach.
Basic Qualifications
Bachelor’s Degree or Military experience.
At least 5 years experience in Direct Mail marketing.
At least 5 years of experience in segmentation & targeting across prospect and current customer bases for acquisition goals.
At least 5 years of experience with marketing analytics and optimization.
At least 5 years experience managing budgets.
At least 5 years experience in Direct Mail creative strategy & execution.
Preferred Qualifications
3+ years of channel experience in marketing channels & landing page optimization programs focused on acquisition goals.
3+ years of marketing experience in financial services or another highly regulated industry.
3+ years of experience working with cross‑functional teams in a matrixed environment.
Salary Riverwoods, IL: $132,800 - $151,600 McLean, VA: $146,100 - $166,700 Richmond, VA: $132,800 - $151,600 Wilmington, DE: $132,800 - $151,600
Equal Opportunity Capital One is an equal opportunity employer. We are committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries.
#J-18808-Ljbffr