Logo
Capital One

Manager, Marketing Strategy: Direct Mail Marketing| Retail Bank

Capital One, Wilmington, Delaware, us, 19894

Save Job

* Is obsessed with Direct Mail and direct marketing in general* Can quickly flex their thinking across the customer journey from awareness, consideration, conversion and brand loyalty* Loves to leverage data to tell stories and uncover actionable insights* Thrives on the opportunity to lead and build in white space, collaboration and the drive for results* Is able to craft a succinct vision and roadmap for their subject matter areas and lead their teams through prioritization of their work to meet business goals and make progress against the channel roadmaps* Is able to break a strategy down into a testing plan that accelerates momentum and drives learnings to make their channels more impactful* Is a collaborative team player, able to effectively communicate with their team and partners as well as leadership and stakeholders with a tailored approach for all* Bachelor’s Degree or Military experience* At least 5 years experience in Direct Mail marketing* At least 5 years of experience in segmentation & targeting across prospect and current customer bases for acquisition goals* At least 5 years of experience with marketing analytics and optimization* At least 5 years experience managing budgets* At least 5 years of experience in Direct Mail creative strategy & execution* 3+ years of channel experience in marketing channels &

landing page optimization programs focused on acquisition goals* 3+ years of marketing experience in financial services or another highly regulated industry* 3+ years of experience working with cross-functional teams in a matrixed environmentCapital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level. #J-18808-Ljbffr