Capital One
Manager, Integrated Product Marketing| Retail Bank
Capital One, Wilmington, Delaware, us, 19894
****Responsibilities:********Product Positioning:**** Develop and refine compelling value propositions, market-facing messaging, and core narratives that clearly articulate product & feature benefits that meet customer needs and are differentiated from competitors****Champion Campaign Integration:**** You will collaborate with cross-functional teams—including Brand, Channel Leads, Product Strategy and others to ensure a cohesive and seamless customer experience across the entire marketing ecosystem.* Hands on strategic planning experience for multi-channel integrated marketing campaigns* Experience in marketing consumer products* Exceptional communication and presentation skills, with the ability to influence and persuade stakeholders at all levels, including senior leadership.* Demonstrated ability to translate complex data and customer insights into actionable marketing strategies.* Experience writing insightful creative briefs and leading the creative development process from concept to execution.* A collaborative spirit and experience managing multiple projects in a fast-paced, agile environment.* Bachelor's Degree or military experience* At least 5 years of experience in marketing, brand strategy, or advertising* At least 2 years of experience developing and executing integrated marketing campaigns* 7+ years of marketing experience, with a focus on brand strategy or campaign development* Marketing experience in financial services or another heavily regulated industryCapital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
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