SalaryGuide
Manager, Marketing Strategy: Direct Mail Marketing| Retail Bank
SalaryGuide, Wilmington, Delaware, us, 19894
Responsibilities
Lead prioritization, development and execution of a strategic marketing agenda to attract, engage, and convert prospects & current customers through Direct Mail marketing Drive testing strategies to inform targeting, creative, & landing page optimization that engage consumers and drive business results Oversee the Direct Mail channel strategy ensuring the strategy is aligned to business priorities and campaigns are efficient and effective Steward the maintenance and monitoring of channel efforts with internal team members & partners Keep pace with industry trends and best practices to drive channel innovation Act as a go-to Direct Mail expert for internal teams, democratizing insights and learnings Introduce new opportunities to drive business growth in an efficient & profitable manner Is able to craft a succinct vision and roadmap for their subject matter areas and lead their teams through prioritization of their work to meet business goals and make progress against the channel roadmaps Requirements
Bachelor’s Degree or Military experience At least 5 years experience in Direct Mail marketing At least 5 years of experience in segmentation & targeting across prospect and current customer bases for acquisition goals At least 5 years of experience with marketing analytics and optimization At least 5 years experience managing budgets At least 5 years of experience in Direct Mail creative strategy & execution Preferred
3+ years of channel experience in marketing channels & landing page optimization programs focused on acquisition goals 3+ years of marketing experience in financial services or another highly regulated industry 3+ years of experience working with cross-functional teams in a matrixed environment Benefits
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
#J-18808-Ljbffr
Lead prioritization, development and execution of a strategic marketing agenda to attract, engage, and convert prospects & current customers through Direct Mail marketing Drive testing strategies to inform targeting, creative, & landing page optimization that engage consumers and drive business results Oversee the Direct Mail channel strategy ensuring the strategy is aligned to business priorities and campaigns are efficient and effective Steward the maintenance and monitoring of channel efforts with internal team members & partners Keep pace with industry trends and best practices to drive channel innovation Act as a go-to Direct Mail expert for internal teams, democratizing insights and learnings Introduce new opportunities to drive business growth in an efficient & profitable manner Is able to craft a succinct vision and roadmap for their subject matter areas and lead their teams through prioritization of their work to meet business goals and make progress against the channel roadmaps Requirements
Bachelor’s Degree or Military experience At least 5 years experience in Direct Mail marketing At least 5 years of experience in segmentation & targeting across prospect and current customer bases for acquisition goals At least 5 years of experience with marketing analytics and optimization At least 5 years experience managing budgets At least 5 years of experience in Direct Mail creative strategy & execution Preferred
3+ years of channel experience in marketing channels & landing page optimization programs focused on acquisition goals 3+ years of marketing experience in financial services or another highly regulated industry 3+ years of experience working with cross-functional teams in a matrixed environment Benefits
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
#J-18808-Ljbffr