CONMED Corporation
Senior Manager, Digital Marketing - Advanced Surgical
CONMED Corporation, Denver, Colorado, United States, 80285
Overview
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Senior Manager, Digital Marketing - Advanced Surgical
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CONMED Corporation Key Duties and Responsibilities
Digital Marketing Strategy: Manage digital marketing campaign projects for the Advanced Surgical division, ensuring smooth and improved operational processes from start to finish, including strategic event integration. Develop and manage a US Advanced Surgical content calendar and partner directly with the Product Marketing and Corporate Digital Experience team for scheduling and posting. Partner with the Corporate Digital Experience team to review analytics from digital channels and bring recommendations to the Product Marketing team to improve results. This includes improvements to on-page and off-page Advanced Surgical content to enhance engagement and searchability, new content to fill gaps, and social content that creates true fans/ambassadors of CONMED. Manage digital spending budget and bid strategies to maximize the efficiency and effectiveness of ad spending. Partners with the Product Marketing team understand brand strategies and priorities. Collaborate with Agencies and Corporate Digital Experience team to execute omnichannel marketing campaigns, including organic & paid search, email, blogs, social media, and other channels for the US Advanced Surgical business unit. Enhance digitalad buying strategies based on objectives and target audiences across platforms such as Google Ads, Meta, and LinkedIn. Launch, monitor, and analyze ads in partnership with Corporate Digital Experience team. Write/suggest copy for paid ads (text overlay, captions, headlines), as well as keywords, site links descriptors, and other needs. Lead A/B testing of content when appropriate. Assist Marketing Communication team with content outlines and building creative for campaigns that require various multimedia. Report to Advanced Surgical leadership on campaign performance, trends, and opportunities for improvement. Manage, coach and develop employees. Stay current on industry trends, emerging platforms, and advertising best practices to refine campaign strategies. Develop and implement digital tech stack to enable effective data-driven marketing. Up to 25% travel based on internal meetings, customer needs, trade shows and project expectations. Minimum Requirements
8+ years of experience in digital marketing, with a focus on paid media and digital advertising. 2+ years of prior marketing management experience. 8+ years of experience with digital ad platforms (Google Ads, Meta Ads Manager, LinkedIn Ads, etc.) 8+ years of experience developing and executing social media strategies that drive engagement, brand awareness, and conversions across platforms such as Facebook, Instagram, & LinkedIn. Other Attributes
Strong copywriting skills with the ability to tailor messaging for different audiences and optimize campaigns based on platform-specific insights and trends. Strong analytical skills with experience in data analysis and campaign performance reporting. Proficiency with SEO/SEM, website reporting tools, and analytics tools (e.g., Google Analytics, Meta Analytics, Sprout Social) and Excel/Google Sheets. Excellent communication and interpersonal skills, with the ability to present data-driven insights to clients and internal stakeholders. Self-motivated, detail-oriented, and able to manage multiple campaigns simultaneously. Prior medical device experience. Education
Bachelor’s Degree in Marketing, Advertising, Business, or a related field Benefits
Competitive compensation Excellent healthcare including medical, dental, vision and prescription coverage Short & long term disability plus life insurance – cost paid fully by CONMED Retirement Savings Plan (401K) – CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period Employee Stock Purchase Plan – allows stock purchases at discounted price Tuition assistance for undergraduate and graduate level courses Equal Opportunity Employer
CONMED is an equal opportunity employer and does not discriminate on the basis of any legally protected status or characteristic. Protected veterans and individuals with disabilities are encouraged to apply.
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Join to apply for the
Senior Manager, Digital Marketing - Advanced Surgical
role at
CONMED Corporation Key Duties and Responsibilities
Digital Marketing Strategy: Manage digital marketing campaign projects for the Advanced Surgical division, ensuring smooth and improved operational processes from start to finish, including strategic event integration. Develop and manage a US Advanced Surgical content calendar and partner directly with the Product Marketing and Corporate Digital Experience team for scheduling and posting. Partner with the Corporate Digital Experience team to review analytics from digital channels and bring recommendations to the Product Marketing team to improve results. This includes improvements to on-page and off-page Advanced Surgical content to enhance engagement and searchability, new content to fill gaps, and social content that creates true fans/ambassadors of CONMED. Manage digital spending budget and bid strategies to maximize the efficiency and effectiveness of ad spending. Partners with the Product Marketing team understand brand strategies and priorities. Collaborate with Agencies and Corporate Digital Experience team to execute omnichannel marketing campaigns, including organic & paid search, email, blogs, social media, and other channels for the US Advanced Surgical business unit. Enhance digitalad buying strategies based on objectives and target audiences across platforms such as Google Ads, Meta, and LinkedIn. Launch, monitor, and analyze ads in partnership with Corporate Digital Experience team. Write/suggest copy for paid ads (text overlay, captions, headlines), as well as keywords, site links descriptors, and other needs. Lead A/B testing of content when appropriate. Assist Marketing Communication team with content outlines and building creative for campaigns that require various multimedia. Report to Advanced Surgical leadership on campaign performance, trends, and opportunities for improvement. Manage, coach and develop employees. Stay current on industry trends, emerging platforms, and advertising best practices to refine campaign strategies. Develop and implement digital tech stack to enable effective data-driven marketing. Up to 25% travel based on internal meetings, customer needs, trade shows and project expectations. Minimum Requirements
8+ years of experience in digital marketing, with a focus on paid media and digital advertising. 2+ years of prior marketing management experience. 8+ years of experience with digital ad platforms (Google Ads, Meta Ads Manager, LinkedIn Ads, etc.) 8+ years of experience developing and executing social media strategies that drive engagement, brand awareness, and conversions across platforms such as Facebook, Instagram, & LinkedIn. Other Attributes
Strong copywriting skills with the ability to tailor messaging for different audiences and optimize campaigns based on platform-specific insights and trends. Strong analytical skills with experience in data analysis and campaign performance reporting. Proficiency with SEO/SEM, website reporting tools, and analytics tools (e.g., Google Analytics, Meta Analytics, Sprout Social) and Excel/Google Sheets. Excellent communication and interpersonal skills, with the ability to present data-driven insights to clients and internal stakeholders. Self-motivated, detail-oriented, and able to manage multiple campaigns simultaneously. Prior medical device experience. Education
Bachelor’s Degree in Marketing, Advertising, Business, or a related field Benefits
Competitive compensation Excellent healthcare including medical, dental, vision and prescription coverage Short & long term disability plus life insurance – cost paid fully by CONMED Retirement Savings Plan (401K) – CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period Employee Stock Purchase Plan – allows stock purchases at discounted price Tuition assistance for undergraduate and graduate level courses Equal Opportunity Employer
CONMED is an equal opportunity employer and does not discriminate on the basis of any legally protected status or characteristic. Protected veterans and individuals with disabilities are encouraged to apply.
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