Private Block is hiring: Commercial Director, Cash Media Network (CMN) (San Fran

Commercial Director, Cash Media Network (CMN)

Bay Area, CA, United States of America

It all started with an idea at Block in 2013. Initially built to take the pain out of peertopeer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the worlds relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. Weve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

The Role

The Commercial Director for the Cash Media Network (CMN) will lead the units commercial strategy, gotomarket execution, and revenue growth across retail media, data partnerships, and adtech integrations. This leader will own P&L targets, shape the monetization strategy, cultivate direct and agency relationships, and work closely with product, data, and operations teams to deliver scalable, highperformance media solutions for brands and suppliers. The role requires someone with deep expertise in digital media, retail media networks, and performancedriven advertising, along with a strong blend of strategic, operational, and leadership capabilities to drive both topline growth and longterm enterprise value.

Responsibilities:

Commercial Leadership & Strategy

• Set and drive the CMNs commercial vision, owning the full business plan across media, data, and commerce monetization.
• Hold endtoend P&L accountability, directing operations on revenue forecasting, pricing strategy, and margin expansion.
• Develop and execute short and longterm growth strategies spanning firstparty data monetization, onand offsite media, programmatic demand, and emerging channels.
• Identify, negotiate, and operationalize strategic partnerships with agencies, brands, technology platforms, and data providers to accelerate scale and differentiation.
• Lead all platform sales and demandside growth efforts, serving as the DRI for all clientfacing teams to drive adoption, performance, and revenue expansion.
• Build, mentor, and retain a highperforming team spanning brand partnerships, performance media, programmatic sales, and measurement.
• Collaborate with B2B Marketing to develop compelling gotomarket narratives, vertical strategies, and materials that clearly articulate CMNs value proposition to advertisers.
• Oversee client success, campaign delivery, and performance operations to ensure campaigns meet or exceed benchmarks, driving renewal, upsell, and longterm spend.
• Partner closely with Product, Engineering, and Design to ensure commercial requirements directly shape the product roadmap, inventory innovation, and platform feature development.
• Leverage Blocks deep transaction, shopper, and loyalty data to build advanced segmentation, measurement, and targeting capabilities.
• Ensure tight alignment between marketing science, measurement, sales enablement, and commercial strategy to unlock scalable and repeatable advertiser outcomes.

Operational Excellence

• Build scalable operating models for pricing, forecasting, and KPI reporting that support rapid growth and enterprisegrade rigor.
• Implement bestinclass sales enablement systemsincluding CRM, order management, and analytics dashboards to enhance team productivity and accountability.
• Drive crossfunctional alignment and governance across Finance, Marketing, Product, Legal, and Operations.

You Have

• 15+ years of leadership experience within digital media, retail media, or adtech, ideally within commerce or audiencedatadriven environments.
• Demonstrated success owning P&Ls, scaling revenue lines, and operating within fastpaced, highgrowth environments.
• Deep expertise across the adtech ecosystemprogrammatic buying, CTV, identity, data clean rooms, attribution, and measurement.
• Proven ability to build, lead, and inspire crossfunctional teams through growth, ambiguity, and transformation.
• Exceptional executive presence with strong storytelling, negotiation, and stakeholdermanagement skills.

Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page.

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