Marketing Mix Modeling Analyst

Marketing Analyst

This role focuses on delivering marketing visibility by analyzing channel-level performance, ROI, and campaign contributions to guide optimal spend for the next fiscal year. The candidate will apply Marketing Mix Modeling (MMM) techniques, leveraging SQL and Python to process data and ensure accurate integration within organizational systems. They will create user-friendly dashboards to present insights and collaborate with finance and business teams to address anomalies and validate results. Strong retail domain knowledge and experience implementing MMM are essential for success. This position requires a blend of analytical expertise, technical proficiency, and the ability to translate complex data into clear, actionable insights. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. Skills and requirements: 3-4 years of experience with MMM or have implemented MMM Retail domain background SQL Python programming Dashboarding experience