Optomi
The Media Manager oversees all aspects of traditional and digital investments for national and regional advertising and is a key influencer on corporate omni-channel strategy. Responsible for working with key stakeholders and business/initiative leaders across the enterprise to understand specific customer, business, and communication goals as well as overseeing the creation and execution of omni‑channel plans within the context of the overall marketing mix. Analyzes industry trends, channel results, and business environment to improve strategies and plan recommendations. Manages omni‑channel budget and supports channel measurement, results reporting, and insights. This role will direct agency planning, buying, and activation for areas including but not limited to offline, OTT, programmatic, and display advertising.
Qualifications
Omni‑channel agency planning/buying experience
Previous leadership, mentoring and/or coaching experience
Retail/multi‑outlet advertising experience
Strong leadership abilities, experience supporting/mentoring team members and proven track record of building cross‑functional work relationships, both internally and with external agency and platform partners
Highly organized with an ability to combine strategic direction with hands‑on tactical execution
Strategic thinker with demonstrated ability to conceptualize and build integrated omni‑channel plans
Strong presentation skills with ability to gain alignment on recommendations
Must be able to manage and prioritize multiple tasks/responsibilities; must be organized and a strong communicator; may be involved in some mildly difficult situations
Working knowledge of marketing, finance, advertising, merchandising and operations; builds effective partnerships throughout the organization
Partners with omni‑channel strategy leads and stakeholders to set strategic, long‑term planning; thinks outside of the current day‑to‑day environment to create a vision of what the future looks like for our customers
Seniority level Mid‑Senior level
Employment type Contract
Job function Information Technology
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Qualifications
Omni‑channel agency planning/buying experience
Previous leadership, mentoring and/or coaching experience
Retail/multi‑outlet advertising experience
Strong leadership abilities, experience supporting/mentoring team members and proven track record of building cross‑functional work relationships, both internally and with external agency and platform partners
Highly organized with an ability to combine strategic direction with hands‑on tactical execution
Strategic thinker with demonstrated ability to conceptualize and build integrated omni‑channel plans
Strong presentation skills with ability to gain alignment on recommendations
Must be able to manage and prioritize multiple tasks/responsibilities; must be organized and a strong communicator; may be involved in some mildly difficult situations
Working knowledge of marketing, finance, advertising, merchandising and operations; builds effective partnerships throughout the organization
Partners with omni‑channel strategy leads and stakeholders to set strategic, long‑term planning; thinks outside of the current day‑to‑day environment to create a vision of what the future looks like for our customers
Seniority level Mid‑Senior level
Employment type Contract
Job function Information Technology
#J-18808-Ljbffr