Optomi
Optomi, in partnership with a leader retail company, is seeking a Media Manager who oversees all aspects of traditional and digital investments for national and regional advertising and is a key influencer on corporate omni-channel strategy. The ideal candidate will be responsible for working with key stakeholders and business/initiative leaders across the enterprise to understand specific customer, business, and communication goals as well as overseeing the creation and execution of omni‑channel plans within the context of the overall marketing mix. They will analyze industry trends, channel results, and business environment to improve strategies and plan recommendations. The candidate will be responsible for omni‑channel budget and support channel measurement, results reporting, and insights. This role will direct agency planning, buying, and activation for areas including but not limited to offline, OTT, programmatic, and display advertising.
Key Responsibilities
10% Budget Management – Budget management and stewardship of omni‑channel investments
15% Channel Expertise – Partner with omni‑channel partners, key stakeholders and business/initiative leaders across the enterprise to develop channel recommendations that support key customer, business and marketing goals and objectives
20% Direct Omni‑Channel Plans – Help direct media agency and/or supervise direct reports on creation and execution of department‑level omni‑channel plans
10% Reporting & Learning – Support the analysis of reporting on channel performance and audience behaviors and incorporate learnings into current and future planning
25% Stakeholder Relationship Management – Develop and maintain strong relationships with key omni‑channel stakeholders and business/initiative leaders across the enterprise
20% Test & Learn – Test and learn new and emerging omni‑channel trends/opportunities that will help support frictionless customer experiences, drive our business and create competitive advantage
Qualifications
Omni‑channel agency planning/buying experience
Previous leadership, mentoring and/or coaching experience
Retail/multi outlet advertising experience
Strong leadership abilities, experience supporting/mentoring team members and proven track record of building cross‑functional work relationships, both internally and with external agency and platform partners
Highly organized with an ability to combine strategic direction with hands‑on tactical execution
Strategic thinker with demonstrated ability to conceptualize and build integrated omni‑channel plans
Strong presentation skills with ability to gain alignment on recommendations
Proficient in Excel, Word, PowerPoint
Able to manage and prioritize multiple tasks/responsibilities; organized and a strong communicator; may be involved in some mildly difficult situations
Working knowledge of marketing, finance, advertising, merchandising and operations; builds effective partnerships throughout the organization
Partners with omni‑channel strategy leads and stakeholders to set strategic, long‑term planning; thinks outside of the current day‑to‑day environment to create a vision of what the future looks like for our customers
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Business Development
Industries IT Services and IT Consulting
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Key Responsibilities
10% Budget Management – Budget management and stewardship of omni‑channel investments
15% Channel Expertise – Partner with omni‑channel partners, key stakeholders and business/initiative leaders across the enterprise to develop channel recommendations that support key customer, business and marketing goals and objectives
20% Direct Omni‑Channel Plans – Help direct media agency and/or supervise direct reports on creation and execution of department‑level omni‑channel plans
10% Reporting & Learning – Support the analysis of reporting on channel performance and audience behaviors and incorporate learnings into current and future planning
25% Stakeholder Relationship Management – Develop and maintain strong relationships with key omni‑channel stakeholders and business/initiative leaders across the enterprise
20% Test & Learn – Test and learn new and emerging omni‑channel trends/opportunities that will help support frictionless customer experiences, drive our business and create competitive advantage
Qualifications
Omni‑channel agency planning/buying experience
Previous leadership, mentoring and/or coaching experience
Retail/multi outlet advertising experience
Strong leadership abilities, experience supporting/mentoring team members and proven track record of building cross‑functional work relationships, both internally and with external agency and platform partners
Highly organized with an ability to combine strategic direction with hands‑on tactical execution
Strategic thinker with demonstrated ability to conceptualize and build integrated omni‑channel plans
Strong presentation skills with ability to gain alignment on recommendations
Proficient in Excel, Word, PowerPoint
Able to manage and prioritize multiple tasks/responsibilities; organized and a strong communicator; may be involved in some mildly difficult situations
Working knowledge of marketing, finance, advertising, merchandising and operations; builds effective partnerships throughout the organization
Partners with omni‑channel strategy leads and stakeholders to set strategic, long‑term planning; thinks outside of the current day‑to‑day environment to create a vision of what the future looks like for our customers
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Business Development
Industries IT Services and IT Consulting
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