TikTok
TikTok Shop - Product Marketing Manager, Category Solutions
TikTok, Seattle, Washington, us, 98127
TikTok Shop - Product Marketing Manager, Category Solutions
4 days ago Be among the first 25 applicants
Responsibilities
You have a passion for navigating ambiguity, crafting messaging, and influencing strategy as a GTM Leader.
You enjoy working cross‑functionally across Product Management, Marketing, Partners, UX Design, Research, and Sales to introduce new suite of products to the US.
Drive go‑to‑market strategies—including targeting, segmentation, positioning, value props, messaging, marketing channels, and budgets—across the seller journey to convert, grow, and retain our sellers.
Partner with marketing teams to ensure the product suite is on‑message and maximized across each channel.
Develop and implement data‑driven lifecycle marketing strategies to promote product growth and retention, track marketing program performance, and improve through continuous testing.
Be the Subject Matter Expert for your product: help sellers with white‑glove product support, build roadmaps, run enablement sessions, participate in QA testing.
Be the Voice of the Customer by managing input and feedback from various types of users (end‑users, merchants, creators, employees).
Qualifications
A minimum of 3 years of experience in product marketing, growth or lifecycle marketing in eCommerce, social commerce.
Experience and understanding of e‑commerce categories (beauty, fashion, etc).
Experience working with product management, analytics and design to scale products.
Experience in growth and lifecycle marketing via email, in‑product, content marketing and other owned channels.
Familiarity with marketing automation, A/B testing and analytical tools.
Bachelor’s degree required.
Preferred Qualifications
Master’s degree in related fields (MBA, computer science).
Industry knowledge of eCommerce.
Previous marketing asset design experience.
B2B marketing experience.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are passionate about celebrating diverse voices and creating an environment that reflects the many communities we reach.
Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Compensation Base salary range for this position in the selected city is $121,600 – $232,645 annually. Additional discretionary bonuses, incentives, and restricted stock units may apply.
EEO Statement This role is advertised in accordance with the EEO and affirmative action regulations. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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Responsibilities
You have a passion for navigating ambiguity, crafting messaging, and influencing strategy as a GTM Leader.
You enjoy working cross‑functionally across Product Management, Marketing, Partners, UX Design, Research, and Sales to introduce new suite of products to the US.
Drive go‑to‑market strategies—including targeting, segmentation, positioning, value props, messaging, marketing channels, and budgets—across the seller journey to convert, grow, and retain our sellers.
Partner with marketing teams to ensure the product suite is on‑message and maximized across each channel.
Develop and implement data‑driven lifecycle marketing strategies to promote product growth and retention, track marketing program performance, and improve through continuous testing.
Be the Subject Matter Expert for your product: help sellers with white‑glove product support, build roadmaps, run enablement sessions, participate in QA testing.
Be the Voice of the Customer by managing input and feedback from various types of users (end‑users, merchants, creators, employees).
Qualifications
A minimum of 3 years of experience in product marketing, growth or lifecycle marketing in eCommerce, social commerce.
Experience and understanding of e‑commerce categories (beauty, fashion, etc).
Experience working with product management, analytics and design to scale products.
Experience in growth and lifecycle marketing via email, in‑product, content marketing and other owned channels.
Familiarity with marketing automation, A/B testing and analytical tools.
Bachelor’s degree required.
Preferred Qualifications
Master’s degree in related fields (MBA, computer science).
Industry knowledge of eCommerce.
Previous marketing asset design experience.
B2B marketing experience.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are passionate about celebrating diverse voices and creating an environment that reflects the many communities we reach.
Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Compensation Base salary range for this position in the selected city is $121,600 – $232,645 annually. Additional discretionary bonuses, incentives, and restricted stock units may apply.
EEO Statement This role is advertised in accordance with the EEO and affirmative action regulations. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
#J-18808-Ljbffr