Pflegia
Senior Growth Marketing Manager at Werkia (Performance & Analytics) - hybrid (m/
Pflegia, New Bremen, Ohio, United States
1 day ago Be among the first 25 applicants
Multichannel Performance Marketing
Plan, launch and optimize lead generation campaigns
across Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), TikTok Ads
Define and track platform-specific KPIs
such as CPL, ROAS, conversion rates to ensure maximum efficiency
Analytics & Reporting
Build and maintain dashboards
in Looker Studio or Power BI to visualize campaign and funnel performance
Use SQL for deep‑dive analysis
to extract, segment and evaluate campaign and user journey data
Work with BI and data teams
to improve tracking logic and refine attribution models
Strategy & Budget Ownership
Manage a performance marketing budget of up to €300K/month
with full responsibility for allocation and ROI
Propose shifts in channel mix and test new acquisition strategies
based on performance data and business needs
Ensure alignment with company goals
across both B2B and B2C initiatives
Growth & Testing
Run A/B and multivariate tests
on landing pages, creatives, messaging, and audience targeting
Identify and test new channels for growth
including programmatic and native advertising where relevant
Coordinate with design, dev and copy teams
to ensure aligned messaging and conversion‑focused creatives
Work closely with sales and recruiting teams
to optimize lead quality and downstream conversion
Manage external agencies
and hold partners accountable for delivery and performance
Your Profile
3+ years of experience in performance marketing
across platforms like Google Ads, Meta, TikTok and ideally LinkedIn
Strong command of analytics tools and SQL
(Mandatory) with experience in building BI dashboards (Looker Studio or Power BI)
Proven experience managing large‑scale budgets and high‑volume funnels
Deep understanding of attribution, tracking flows and conversion optimization
Excellent communication in English
– German B1 mandatory
Structured, analytical and proactive
with a strong sense of ownership and drive to improve
Why us?
High‑impact work with purpose
– shape how healthcare professionals and employers connect
Performance ownership at scale
– with modern tools, full budget control and decision‑making power
Hybrid flexibility
– remote‑friendly setup with access to a central Berlin office
Learning budget and 27 vacation days – plus snacks, drinks, and a pet‑friendly workspace
A fast‑growing, mission‑driven team
– with flat hierarchies and full transparency
Seniority level Associate
Employment type Full‑time
Job function Marketing
Industries Staffing and Recruiting
#J-18808-Ljbffr
Multichannel Performance Marketing
Plan, launch and optimize lead generation campaigns
across Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), TikTok Ads
Define and track platform-specific KPIs
such as CPL, ROAS, conversion rates to ensure maximum efficiency
Analytics & Reporting
Build and maintain dashboards
in Looker Studio or Power BI to visualize campaign and funnel performance
Use SQL for deep‑dive analysis
to extract, segment and evaluate campaign and user journey data
Work with BI and data teams
to improve tracking logic and refine attribution models
Strategy & Budget Ownership
Manage a performance marketing budget of up to €300K/month
with full responsibility for allocation and ROI
Propose shifts in channel mix and test new acquisition strategies
based on performance data and business needs
Ensure alignment with company goals
across both B2B and B2C initiatives
Growth & Testing
Run A/B and multivariate tests
on landing pages, creatives, messaging, and audience targeting
Identify and test new channels for growth
including programmatic and native advertising where relevant
Coordinate with design, dev and copy teams
to ensure aligned messaging and conversion‑focused creatives
Work closely with sales and recruiting teams
to optimize lead quality and downstream conversion
Manage external agencies
and hold partners accountable for delivery and performance
Your Profile
3+ years of experience in performance marketing
across platforms like Google Ads, Meta, TikTok and ideally LinkedIn
Strong command of analytics tools and SQL
(Mandatory) with experience in building BI dashboards (Looker Studio or Power BI)
Proven experience managing large‑scale budgets and high‑volume funnels
Deep understanding of attribution, tracking flows and conversion optimization
Excellent communication in English
– German B1 mandatory
Structured, analytical and proactive
with a strong sense of ownership and drive to improve
Why us?
High‑impact work with purpose
– shape how healthcare professionals and employers connect
Performance ownership at scale
– with modern tools, full budget control and decision‑making power
Hybrid flexibility
– remote‑friendly setup with access to a central Berlin office
Learning budget and 27 vacation days – plus snacks, drinks, and a pet‑friendly workspace
A fast‑growing, mission‑driven team
– with flat hierarchies and full transparency
Seniority level Associate
Employment type Full‑time
Job function Marketing
Industries Staffing and Recruiting
#J-18808-Ljbffr