Twine
Social Media Manager – Property & Wellness
This role offers the opportunity to shape the online presence of a unique brand at the intersection of property investment and spiritual transformation. As Social Media Manager, you will be responsible for curating and executing engaging Instagram content that resonates with a community of women interested in both material success and personal growth. Working directly with the founder, you will ensure the brand’s voice remains warm, witty, and authentically British, while maintaining consistency and alignment with established guidelines. The position is ideal for someone who values reliability, creativity, and understands the balance between luxury and depth in content creation.
Deliverables
Develop and schedule regular Instagram posts and stories that reflect the brand’s ethos and engage the target audience.
Foster community engagement by responding to comments and messages in a conversational, genuine manner.
Collaborate with the founder to ensure content aligns with brand guidelines and marketing strategy.
Utilize Canva to design visually appealing graphics and story assets.
Monitor Instagram analytics to inform content strategy and optimize engagement.
Maintain a consistent posting schedule and adapt content to reflect ongoing campaigns or community interests.
Requirements
Demonstrated experience managing Instagram accounts for lifestyle, wellness, or property-related brands.
Strong copywriting skills with the ability to craft content that is warm, direct, witty, and conversational in a British style.
Proficiency with Canva and Instagram’s content creation tools.
Ability to work independently, reliably, and deliver consistent results without micromanagement.
Understanding of the intersection between luxury branding and authentic, meaningful communication.
Previous experience engaging with online communities and fostering genuine connections.
Availability for part-time, contract-based work.
About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Additional Information
Seniority level: Associate
Employment type: Contract
Job function: Marketing
Industry: Marketing Services
#J-18808-Ljbffr
Deliverables
Develop and schedule regular Instagram posts and stories that reflect the brand’s ethos and engage the target audience.
Foster community engagement by responding to comments and messages in a conversational, genuine manner.
Collaborate with the founder to ensure content aligns with brand guidelines and marketing strategy.
Utilize Canva to design visually appealing graphics and story assets.
Monitor Instagram analytics to inform content strategy and optimize engagement.
Maintain a consistent posting schedule and adapt content to reflect ongoing campaigns or community interests.
Requirements
Demonstrated experience managing Instagram accounts for lifestyle, wellness, or property-related brands.
Strong copywriting skills with the ability to craft content that is warm, direct, witty, and conversational in a British style.
Proficiency with Canva and Instagram’s content creation tools.
Ability to work independently, reliably, and deliver consistent results without micromanagement.
Understanding of the intersection between luxury branding and authentic, meaningful communication.
Previous experience engaging with online communities and fostering genuine connections.
Availability for part-time, contract-based work.
About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Additional Information
Seniority level: Associate
Employment type: Contract
Job function: Marketing
Industry: Marketing Services
#J-18808-Ljbffr