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QuickVisit Urgent Care

Marketing Coordinator

QuickVisit Urgent Care, Ankeny, Iowa, United States, 50015

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Marketing Coordinator – QuickVisit Urgent Care Contract position to promote QuickVisit’s healthcare services, drive patient engagement, and enhance brand awareness.

Job Summary A marketing coordinator performs grassroots marketing, designs internal and external materials, coordinates community events, evaluates marketing campaigns, and motivates the team. They collaborate with vendors to ensure QuickVisit is top of mind for consumers.

Essential Job Functions

Oversee all communication for QuickVisit, including internal and external, webpages, social media, newsletters, and other communications avenues.

Develop promotional materials to meet objectives for all advertising and public‑facing communications, including print, digital, and video assets.

Monitor patient satisfaction feedback/surveys and share feedback with the management team.

Lead and coordinate internal events to promote employee engagement and retention.

Set strategic marketing goals for the company.

Lead the planning and implementation of new and long‑term marketing strategies.

Coordinate and collaborate with operational team and outside vendors for future clinic openings.

Oversee branding, advertising, and promotional campaigns.

Manage and update website content, physician bios, and service pages in collaboration with content and web teams.

Utilize leadership skills through delegation and communication with clinic managers and staff for grassroots marketing with the community.

Analyze consumer and market insights to develop outreach strategies, increase customer conversions, and generate more qualified leads.

Communicate with senior leaders about marketing programs, strategies, and budgets.

Follow budget guidelines and manage within budget.

Work independently and serve as a leader for the team.

Develop relationships with Employee Services and increase employer contracts within clinic communities.

Represent the company at business functions, community events, industry training and events, and networking opportunities.

Ensure marketing content and patient communications meet HIPAA and legal standards.

Travel between facilities and QVUC sites as required.

Perform other duties as assigned.

Distinct Duties and Core Responsibilities

Travel to clinic communities for marketing 3–4 days a week.

Participate in, host, or set up at community or chamber of commerce events.

Coordinate additional community event involvement with clinic managers and staff.

Annual Fall Football Campaign Sponsorship – sponsor and attend one Friday night football game per location.

Ensure each clinic supports or participates in events such as Back to School Bash, Summer Reading Program, Halloween Trick or Treat, and a major community event.

Maintain and track calendar of events for reporting.

Sponsor and attend Senior Center events in each community.

Involve local YMCA or other community center to promote weight management program or other health services.

Update employer accounts in EMR and tracking spreadsheet when new employers request services; act as liaison between clinic staff and employers.

Maintain renewed employer contracts.

Analyze results/data from marketing efforts.

Host bi‑monthly Marketing Committee meetings.

Update company intranet monthly.

Pull weekly reports and analyze patient feedback; share with clinic managers and ensure follow‑up.

Ensure promotional materials are published in the community (rack cards, flyers, etc.).

Ensure interior marketing collateral and designs are up to date, correct, and in good condition.

Maintain online digital presence through regular posting (at least 2–3 times per week).

Create monthly blog posts and publish on the website.

Monthly email blasts to the patient base.

Bi‑monthly marketing text campaigns.

Maintain the website, make minor updates, and work with digital web agency on major changes.

Requirements Education

High school degree or equivalent.

Bachelor's degree in Marketing, Communications, or business‑related field preferred.

1 year of relevant experience preferred.

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