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QuickVisit Urgent Care

Marketing Coordinator

QuickVisit Urgent Care, Burlington, Iowa, United States, 52601

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Job Summary QuickVisit Urgent Care is seeking a contract Marketing Coordinator to promote our healthcare services, drive patient engagement, and enhance brand awareness. The candidate performs a wide range of activities, including grassroots marketing, designing internal and external materials, coordinating and attending community events, evaluating marketing campaigns, and motivating the team. The marketing coordinator collaborates with internal and external vendors to promote QuickVisit in the minds of consumers.

Description Oversee all communication for QuickVisit, including internal and external pages, social media, newsletters, and other communication avenues.

Develop promotional materials to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.

Monitor patient satisfaction feedback/surveys and share feedback with the management team.

Set strategic marketing goals for the company.

Coordinate and collaborate with operational team and outside vendors for future clinic openings and marketing strategies.

Manage and update website content, physician bios, and service pages in collaboration with content and web teams.

Analyze consumer and market insights to develop outreach strategies, increase customer conversions, and generate more qualified leads.

Conduct other duties as assigned.

Essential Job Functions

Oversees all communication for QuickVisit, including internal and external, webpages, social media, newsletters, and other communications avenues.

Develop promotional materials to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.

Monitor patient satisfaction feedback/surveys. Share feedback with management team.

Leads and coordinates internal events to promote employee engagement and retention.

Set strategic marketing goals for the company.

Leads the planning and implementation of new and long-term marketing strategies.

Coordinates and collaborates with operational team and outside vendors for future clinic openings.

Oversees branding, advertising, and promotional campaigns.

Manage and update website content, physician bios, and service pages in collaboration with content and web teams.

Utilizes leadership skills through delegation to, communication with clinic managers and staff for grassroots marketing with the community.

Analyzes consumer and market insights to develop outreach strategies, increase customer conversions, and generate more qualified leads.

Communicate with senior leaders about marketing programs, strategies, and budgets.

Able to follow budget and remain in guidelines.

Able to work independently and serve as a leader for the team.

Develops relationships with Employee Services and increases employer contracts within the clinic’s communities.

Represents the company at essential business functions, community events, industry training, and networking opportunities.

Ensure all marketing content and patient communications meet HIPAA and legal standards.

Ability to travel between facilities and QVUC sites.

Perform other duties as assigned.

Additional Responsibilities

Travel to clinic communities for marketing 3-4 days a week.

Participate, host, or set up at community or chamber of commerce events.

Coordinate additional community event involvement with clinic managers and clinic staff.

Annual Fall Football Campaign Sponsorship – sponsor and attend 1x Friday night football game per location.

Support community events such as Back to School Bash, Summer Reading Program, Halloween Trick or Treat, and primary community events.

Maintain and track event calendar and share with operations team.

Sponsor and attend Senior Center events.

Involve local YMCA or other community center to promote weight management or other services.

Update employer accounts and maintain employer contracts.

Analyze results/data from marketing efforts.

Host bi-monthly Marketing Committee meetings.

Update company intranet monthly.

Pull weekly reports and analyze patient feedback; share with clinic managers and ensure follow-up.

Round at various locations to ensure promotional materials are posted in community.

Ensure interior marketing collateral and designs are up to date.

Maintain online digital presence through regular posting at least 2-3x per week.

Create monthly blog posts and publish on website.

Send monthly email blasts to patient base.

Send bi-monthly marketing text campaigns.

Maintain website; make minor updates; collaborate with digital web agency for major changes.

Qualifications Education

High school degree or equivalent.

Bachelor’s degree in Marketing, Communications, or a business-related field preferred.

1 year of relevant experience preferred.

Seniority Level Entry level

Employment Type Full-time

Job Function Marketing and Sales

Industry Medical Practices

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