Senior Paid Media Strategist

Plan, design, and build highly scaled paid search ad campaigns across multiple platforms Monitor and manage multiple client campaigns as they relate to program goals and objectives Proactively expand and improve ad campaigns based on client business needs Provide ongoing analysis of campaigns, visibility and traffic metrics Conduct keyword research and additions to new and existing campaigns Conduct ad-copy adjustment and testing according to best practice Manages landing page optimization and tracking URLs Provide regular and ad-hoc reporting and analysis on campaign status to client management and digital strategy team Perform competitive search analysis Assist in the development of ongoing departmental strategies and processes. 5+ years of paid search/SEM marketing experience desired (agency experience a plus) Ability to analyze data and trends to continually optimize media accounts for efficient ROI Expertise with SEM bid management platforms and demand-side platforms for display are a plus Deep experience with Google Adwords and Bing Ads (certifications strongly preferred) Strong understanding of Google Analytics and Google Tag Manager Keyword research and experience estimating campaign size and budget Detailed report creation for paid campaigns Excellent interpersonal skills, including strong written and verbal communication skills Strong attention to detail, problem-solving, and time management skills Strong initiative/self-motivated individual with a strong desire to succeed. “Can Do” attitude a must

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