Brown County United Way
Communication/Engagement Strategist
Brown County United Way, Green Bay, Wisconsin, United States, 54311
Communication/Engagement Strategist
The Communication/Engagement Strategist is a full-time, salaried position, reporting to the Chief Philanthropy Officer. This team member is responsible for helping develop communication and engagement strategies to support Brown County United Way’s mission, fundraising and relationship management strategies. This involves, but is not limited to, content creation and graphic design for digital media, print media, and media relations; supporting the design and creation of materials for the organization’s Shared Purpose initiative and affinity group (Community Champions); and assisting in developing other strategies designed to build relationships with new and existing donors.
Qualities and Qualifications The ideal team member believes in diversity, equity and inclusion for all people; is passionate about improving the quality of life for everyone in Brown County; has the ability to work autonomously and collaboratively; is highly organized, flexible and can effectively multitask; has excellent oral and written communication skills; experience in brand management, communications, web design and maintenance and social media management. Bachelor’s degree and media relations experience preferred and/or equivalent experience in communications, public relations or marketing.
Key Responsibilities
Manage marketing communications
Implement and update annual marketing communications plan
Ensure United Way global and local brand alignment and integration
Manage partner and vendor relationships to produce brand aligned content
Oversee primary tools for Brown County United Way brand
Manage the digital media strategy
Create and monitor content on social media channels
Manage/update website including content and design (WordPress platform) and overall strategy
Analyze the long-term needs of the organization’s digital marketing strategy and recommend strategies for growth
Manage macro-level donor communications
In collaboration with the Chief Philanthropy Officer, Campaign Strategist, Resource Development Committee and Marketing Committee, participate in the creation of all campaign materials including rack cards, posters, videos and advertising, etc.
Assist in the writing and layout of the monthly newsletters and/or other mass communications
Assist in media relations
Participate in the identification and creation of news releases and other media relations activities
Develop and maintain relationships with local media outlets
Support the growth of donor affinity groups including but not limited to Community Champions
In collaboration with group leadership, create annual goals and strategies
Facilitate group meetings and projects to drive awareness of and engagement with Community Champions.
Assist in the planning and execution of organization’s special events such as donor recognition events
Solicit in-kind contributions and sponsorships as necessary
Attend resource development and communication training programs based on identified needs
Other duties as assigned
We offer a hybrid work model, enabling staff to work both in the office and remotely. We also have a dress your day policy allowing employees to select appropriate dress for the business of each workday.
About Brown County United Way Established in 1925, Brown County United Way’s mission is to unite people, ideas and resources to create community solutions that strengthen every person and every community in Brown County. Our vision is an inclusive community where all individuals are able to meet their basic needs and have equal opportunity for stability in their health, education, financial wellbeing and connection to community.
Send resumes to: Rashad@browncountyunitedway.org by January 31, 2026
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
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Qualities and Qualifications The ideal team member believes in diversity, equity and inclusion for all people; is passionate about improving the quality of life for everyone in Brown County; has the ability to work autonomously and collaboratively; is highly organized, flexible and can effectively multitask; has excellent oral and written communication skills; experience in brand management, communications, web design and maintenance and social media management. Bachelor’s degree and media relations experience preferred and/or equivalent experience in communications, public relations or marketing.
Key Responsibilities
Manage marketing communications
Implement and update annual marketing communications plan
Ensure United Way global and local brand alignment and integration
Manage partner and vendor relationships to produce brand aligned content
Oversee primary tools for Brown County United Way brand
Manage the digital media strategy
Create and monitor content on social media channels
Manage/update website including content and design (WordPress platform) and overall strategy
Analyze the long-term needs of the organization’s digital marketing strategy and recommend strategies for growth
Manage macro-level donor communications
In collaboration with the Chief Philanthropy Officer, Campaign Strategist, Resource Development Committee and Marketing Committee, participate in the creation of all campaign materials including rack cards, posters, videos and advertising, etc.
Assist in the writing and layout of the monthly newsletters and/or other mass communications
Assist in media relations
Participate in the identification and creation of news releases and other media relations activities
Develop and maintain relationships with local media outlets
Support the growth of donor affinity groups including but not limited to Community Champions
In collaboration with group leadership, create annual goals and strategies
Facilitate group meetings and projects to drive awareness of and engagement with Community Champions.
Assist in the planning and execution of organization’s special events such as donor recognition events
Solicit in-kind contributions and sponsorships as necessary
Attend resource development and communication training programs based on identified needs
Other duties as assigned
We offer a hybrid work model, enabling staff to work both in the office and remotely. We also have a dress your day policy allowing employees to select appropriate dress for the business of each workday.
About Brown County United Way Established in 1925, Brown County United Way’s mission is to unite people, ideas and resources to create community solutions that strengthen every person and every community in Brown County. Our vision is an inclusive community where all individuals are able to meet their basic needs and have equal opportunity for stability in their health, education, financial wellbeing and connection to community.
Send resumes to: Rashad@browncountyunitedway.org by January 31, 2026
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
#J-18808-Ljbffr