SolarWinds
Field & Partner Marketing Manager - Distributors
SolarWinds, Reston, Virginia, United States, 22090
Field & Partner Marketing Manager - Distributors
At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!
RESPONSIBILITIES
Own a dedicated number of partner marketing relationships within the region to build trust, align on quarterly strategic plans, and execute programs that increase pipeline
Implement global channel marketing campaigns, adapted for partner activation, with dedicated partners in the market to increase channel-initiated pipeline
Coordinate PMF-funded co-marketing programs, ensure effective execution, compliance, and measurable ROI
Collaborate with events, channel, and sales teams to plan and optimize engagements, including roadshows, training sessions, virtual events, and industry events
Partner with channel leadership to ensure regional teams have the most relevant and impactful resources and tools to empower targeted messaging showcasing SolarWinds use cases and capabilities
Regularly communicate feedback from partners to marketing and channel leadership to inform campaign evolution, messaging updates, and broader go-to-market strategy
Measure, report, and optimize on dedicated demand generation plays to support quarterly pipeline goals
Regularly communicate feedback from the field to Marketing leadership to drive campaign and messaging evolution
Provide regular intent data insights on the industry, company, and contacts to assigned sales reps to identify potential selling opportunities
YOUR EXPERIENCE
4-5 years in managing co-marketing relationships with IT distributors and/or reseller communities, regional marketing, events, and campaigns
Proven track record designing and executing sell-through marketing campaigns, channel demand generation programs, and partner events that drive leads, pipeline, and revenue through indirect sales motions
Experienced at supporting and partnering with sales and channel to meet or exceed pipeline and revenue targets
Experience building partner relationships and orchestrating high-impact marketing campaigns and program
Demonstrated ability to adapt quickly while ensuring alignment with the company’s messaging and strategy as plans evolve
Clear decision-making skills: someone who naturally steps up and takes ownership of all aspects of their work
Leads with a people-first mindset, including both internal and external stakeholders
History of building trust across teams through written and verbal communications
Willingness to travel to industry & regional events
Detail-oriented and able to prioritize work based on deadlines and impact on the business
Self-starter with effective time-management and multi-tasking skills
Hands-on experience with tools such as Salesforce, 6Sense, Tableau, Impartner
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice
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The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!
RESPONSIBILITIES
Own a dedicated number of partner marketing relationships within the region to build trust, align on quarterly strategic plans, and execute programs that increase pipeline
Implement global channel marketing campaigns, adapted for partner activation, with dedicated partners in the market to increase channel-initiated pipeline
Coordinate PMF-funded co-marketing programs, ensure effective execution, compliance, and measurable ROI
Collaborate with events, channel, and sales teams to plan and optimize engagements, including roadshows, training sessions, virtual events, and industry events
Partner with channel leadership to ensure regional teams have the most relevant and impactful resources and tools to empower targeted messaging showcasing SolarWinds use cases and capabilities
Regularly communicate feedback from partners to marketing and channel leadership to inform campaign evolution, messaging updates, and broader go-to-market strategy
Measure, report, and optimize on dedicated demand generation plays to support quarterly pipeline goals
Regularly communicate feedback from the field to Marketing leadership to drive campaign and messaging evolution
Provide regular intent data insights on the industry, company, and contacts to assigned sales reps to identify potential selling opportunities
YOUR EXPERIENCE
4-5 years in managing co-marketing relationships with IT distributors and/or reseller communities, regional marketing, events, and campaigns
Proven track record designing and executing sell-through marketing campaigns, channel demand generation programs, and partner events that drive leads, pipeline, and revenue through indirect sales motions
Experienced at supporting and partnering with sales and channel to meet or exceed pipeline and revenue targets
Experience building partner relationships and orchestrating high-impact marketing campaigns and program
Demonstrated ability to adapt quickly while ensuring alignment with the company’s messaging and strategy as plans evolve
Clear decision-making skills: someone who naturally steps up and takes ownership of all aspects of their work
Leads with a people-first mindset, including both internal and external stakeholders
History of building trust across teams through written and verbal communications
Willingness to travel to industry & regional events
Detail-oriented and able to prioritize work based on deadlines and impact on the business
Self-starter with effective time-management and multi-tasking skills
Hands-on experience with tools such as Salesforce, 6Sense, Tableau, Impartner
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice
#J-18808-Ljbffr