Carlsbad Tech
Digital Marketing Manager at Curio Wellness Towson, MD
Carlsbad Tech, Towson, Maryland, United States, 21286
Digital Marketing Manager at Curio Wellness
Location: Towson, MD (Nearest Major Market: Baltimore). Salary: $75,000 - $85,000.
Contact: Casey Ryan - casey.ryan@curiowellness.com
At Curio Wellness we empower people to thrive by adapting plant nature to human nature. We are committed to transforming the conversation around cannabis, fostering a deeper understanding of its benefits, and ensuring that every product we offer meets the highest standards.
Be bold. Be exceptional. Be well.
The Digital Marketing Manager will develop and execute comprehensive digital marketing strategies for the Curio Wellness brand and our retail dispensaries in Maryland and Missouri. This role will build brand awareness, engage consumers, convey our product narratives and drive traffic to our dispensary locations. The role oversees all CRM for the Curio Wellness brand and our retail dispensaries and will develop strategies and tactics to leverage our audiences in innovative and compelling ways. The objective of this role is to build and engage the Curio and retail audiences, grow product market share, drive traffic, and generate demand to achieve the company’s revenue goals. Lead the optimization and growth of owned digital channels, including email, website, app, and collaborate with the Social Media Manager on organic social channels.
Key Responsibilities
Develop and implement digital marketing strategies aligned with our brand positioning and business objectives Manage all digital marketing channels, including website, email, SMS, and digital advertising Create compelling content tailored to different platforms while ensuring compliance with state cannabis marketing regulations Build powerful customer acquisition activities to grow the size of our addressable ecosystem Oversee SEO/SEM strategies to improve website visibility and drive organic traffic Plan and execute digital campaigns for product launches, promotions, and brand/dispensary events Build scalable processes for digital customer communications to create leverage as we grow our footprint Analyze campaign performance and provide actionable insights to optimize marketing efforts Collaborate with the retail operations team and retail Marketing Managers to align marketing initiatives with local market needs Manage relationships with marketing vendors, agencies, and technology partners Manage and optimize our presence on key cannabis platforms, Leafly, Weedmaps, and Jane. Stay informed about cannabis marketing regulations in the states where we operate Develop and manage digital marketing budgets to maximize ROI Map out email strategy and measure performance, making strategic recommendations for improved engagement Develop and execute digital growth strategies such as display ads, targeted programmatic campaigns, and co-marketing executions with 3rd party dispensaries Lead, develop, and execute original, channel-specific content strategy across our owned and paid media Monitor digital media trends, tactics, and tools to provide recommendations that help maintain brand relevancy and industry leadership. Qualifications
5+ years working experience as Digital Marketing Manager in B2C cannabis, CPG or retail environments Strong working knowledge of CRM tools such as Alpine, Klavio or similar Proven ability to develop strategic recommendations and present to leadership Experience in identifying and deploying to target audiences and devising effective campaigns The ideal candidate will embrace a mindset of Extreme Ownership, taking full responsibility for their contributions and driving positive outcomes. Excellent understanding of the full digital marketing mix Specific experience in email marketing strategies, evaluating and optimizing performance Strong analytical skills partnered with a creative mind Data-driven thinking and an affinity for numbers Outstanding communication skills Ability to change priorities quickly and effectively Flexible mindset and desire to jump in where needed Deep knowledge of the latest trends and digital marketing best practices Cannabis industry experience strongly preferred Education and Experience
Degree in marketing or a related field. Important Notes
This position involves working with plant material, which may include exposure to pollen, allergens, and other plant-related substances. Applicants with known plant allergies or sensitivities should consult a healthcare professional before applying. Equal Opportunity
Curio Wellness is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. Must be 21 years old. Background Check
All Curio Wellness employees must comply with the State of Maryland requirements (including fingerprints and FBI Background Check) and the State of Missouri requirements (including fingerprints and FBI Background Check).
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Develop and implement digital marketing strategies aligned with our brand positioning and business objectives Manage all digital marketing channels, including website, email, SMS, and digital advertising Create compelling content tailored to different platforms while ensuring compliance with state cannabis marketing regulations Build powerful customer acquisition activities to grow the size of our addressable ecosystem Oversee SEO/SEM strategies to improve website visibility and drive organic traffic Plan and execute digital campaigns for product launches, promotions, and brand/dispensary events Build scalable processes for digital customer communications to create leverage as we grow our footprint Analyze campaign performance and provide actionable insights to optimize marketing efforts Collaborate with the retail operations team and retail Marketing Managers to align marketing initiatives with local market needs Manage relationships with marketing vendors, agencies, and technology partners Manage and optimize our presence on key cannabis platforms, Leafly, Weedmaps, and Jane. Stay informed about cannabis marketing regulations in the states where we operate Develop and manage digital marketing budgets to maximize ROI Map out email strategy and measure performance, making strategic recommendations for improved engagement Develop and execute digital growth strategies such as display ads, targeted programmatic campaigns, and co-marketing executions with 3rd party dispensaries Lead, develop, and execute original, channel-specific content strategy across our owned and paid media Monitor digital media trends, tactics, and tools to provide recommendations that help maintain brand relevancy and industry leadership. Qualifications
5+ years working experience as Digital Marketing Manager in B2C cannabis, CPG or retail environments Strong working knowledge of CRM tools such as Alpine, Klavio or similar Proven ability to develop strategic recommendations and present to leadership Experience in identifying and deploying to target audiences and devising effective campaigns The ideal candidate will embrace a mindset of Extreme Ownership, taking full responsibility for their contributions and driving positive outcomes. Excellent understanding of the full digital marketing mix Specific experience in email marketing strategies, evaluating and optimizing performance Strong analytical skills partnered with a creative mind Data-driven thinking and an affinity for numbers Outstanding communication skills Ability to change priorities quickly and effectively Flexible mindset and desire to jump in where needed Deep knowledge of the latest trends and digital marketing best practices Cannabis industry experience strongly preferred Education and Experience
Degree in marketing or a related field. Important Notes
This position involves working with plant material, which may include exposure to pollen, allergens, and other plant-related substances. Applicants with known plant allergies or sensitivities should consult a healthcare professional before applying. Equal Opportunity
Curio Wellness is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. Must be 21 years old. Background Check
All Curio Wellness employees must comply with the State of Maryland requirements (including fingerprints and FBI Background Check) and the State of Missouri requirements (including fingerprints and FBI Background Check).
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