Equinox Fitness Club
Senior Director, Growth Marketing
Equinox Fitness Club, Vancouver, Washington, United States, 98662
Senior Director, Growth Marketing
Overview
OURSTORY:
Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands,
SoulCycle and Equinox Hotels
are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.
OURCODE:
We are passionate about
high performance living
and we practice what we preach – investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a
disruptive approach
to unleash it. We dream big
and don’t settle for the status quo. We sweat the details . We never accept less than
110%
to
help each other
deliver the Equinox experience and enable our members to get great results. We are obsessed with what’s new, what’s now,
what’s next . Never following, always leading, and living ahead of the moment in fashion, culture, and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value
humility
and a
team approach
at every level of the company.
If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.
Job Description The
Senior Director, Growth Marketing
is the enterprise leader for
performance marketing strategy across all channels
— Paid Social, Programmatic Display/Video, Paid Search (SEM), YouTube, TV, Digital OOH, and emerging media (e.g., Podcasts, Streaming). You will
own the growth roadmap, forecasting, and budget allocation , orchestrate our
agency partners
to execute with excellence, and
close the loop
between audiences, creative, landing experiences, and business outcomes.
This role partners closely with
Marketing Analytics ,
CRM & Martech ,
Brand/Creative ,
Digital (Web/App) ,
Product , and
Business Intelligence
teams to set ambitions, measure incrementality, and scale what works. You will lead both an external agency and lean but high‑performing team of channel leaders, drive a rigorous
test‑and‑learn
culture, and steward a data‑driven approach to profitable growth (CAC/ROAS/LTV/payback).
Execution model:
Agencies execute day‑to‑day media; you
set direction ,
pressure‑test strategies , and
hold partners accountable
to velocity of learning and results.
Responsibilities
Own channel strategy & portfolio:
Define the multi‑channel growth strategy, OKRs, and investment mix (prospecting vs. retargeting/loyalty; brand vs. non‑brand), including geo and audience prioritization.
Budgeting, pacing & forecasting:
Build bottoms‑up forecasts and scenario plans; manage budgets and in‑month reallocations to deliver
CAC, ROAS, payback, and LTV
goals in partnership with Marketing Analytics.
Agency leadership & vendor management:
Set briefs, SLAs, QA standards, and pixel tracking governance; run weekly WIPs/QBRs; manage platform/DSP relationships; pilot betas responsibly and codify learnings for scale.
Testing agenda & innovation:
Own the cross‑channel test roadmap (creative systems, audience/1P data, bidding, placements/inventory, frequency & sequencing, incrementality/holdouts) with hypotheses, guardrails, and roll‑out criteria.
Measurement planning & performance storytelling:
Partner with Marketing Analytics to define conversion taxonomy, consent‑aware tracking (including server‑side), dashboards/scorecards, and clear monthly/quarterly readouts; translate insights into decisions.
Creative feedback loop:
Turn auction and audience signals into creative briefs; monitor fatigue and creative win rates; collaborate with Brand/Creative and Digital teams on landing page/CRO alignment.
Cross‑functional leadership:
Align growth plans with CRM & Lifecycle, Brand, Product, and Regional teams; ensure channel learnings inform lifecycle messaging and owned experiences.
Data quality & governance:
Ensure data fidelity across pixels/tags, server‑side conversions, audience uploads, and offline conversion imports; maintain alerting and acceptance tests.
Team leadership:
Hire, coach, and develop a lean but high‑performing team; establish operating rhythms, decision logs, and a culture of curiosity, rigor, and accountability.
Compliance & brand safety:
Champion privacy‑safe targeting and measurement (GDPR/CCPA, ATT), and ensure brand suitability across buys and partners.
Qualifications
Bachelor’s degree in Marketing, Business, Analytics, or related field
12+ years
in performance marketing with
5+ years leading multi‑channel teams
and eight‑figure budgets across Paid Social, Programmatic, and SEM.
Proven
agency orchestration
experience (SLAs, QA, test roadmaps) and strong platform fluency (Meta, TikTok, YouTube/Google, DV360/The Trade Desk, Microsoft Ads; affiliate, CTV, and DOOH networks a plus).
Deep analytics acumen: partnership with analytics on
MMM/MTA/incrementality , comfort with GA4/Adobe and BI (Looker/Tableau/Power BI), and executive command of
CAC/ROAS/LTV/payback .
Track record building scalable
creative testing systems
and landing page/CRO feedback loops.
Exceptional communication and executive storytelling; able to influence senior stakeholders and translate complexity into action.
Working knowledge of privacy‑safe measurement (consent modes, server‑side conversions, clean rooms) and audience governance.
Pay Transparency $220K - $250K, bonus + equity eligible
Additional Information AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:
We offer competitive salary, benefits, and industry leading commission opportunities for club employees
Complimentary Club membership
Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop
This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.
Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/
All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.
#J-18808-Ljbffr
Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands,
SoulCycle and Equinox Hotels
are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.
OURCODE:
We are passionate about
high performance living
and we practice what we preach – investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a
disruptive approach
to unleash it. We dream big
and don’t settle for the status quo. We sweat the details . We never accept less than
110%
to
help each other
deliver the Equinox experience and enable our members to get great results. We are obsessed with what’s new, what’s now,
what’s next . Never following, always leading, and living ahead of the moment in fashion, culture, and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value
humility
and a
team approach
at every level of the company.
If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.
Job Description The
Senior Director, Growth Marketing
is the enterprise leader for
performance marketing strategy across all channels
— Paid Social, Programmatic Display/Video, Paid Search (SEM), YouTube, TV, Digital OOH, and emerging media (e.g., Podcasts, Streaming). You will
own the growth roadmap, forecasting, and budget allocation , orchestrate our
agency partners
to execute with excellence, and
close the loop
between audiences, creative, landing experiences, and business outcomes.
This role partners closely with
Marketing Analytics ,
CRM & Martech ,
Brand/Creative ,
Digital (Web/App) ,
Product , and
Business Intelligence
teams to set ambitions, measure incrementality, and scale what works. You will lead both an external agency and lean but high‑performing team of channel leaders, drive a rigorous
test‑and‑learn
culture, and steward a data‑driven approach to profitable growth (CAC/ROAS/LTV/payback).
Execution model:
Agencies execute day‑to‑day media; you
set direction ,
pressure‑test strategies , and
hold partners accountable
to velocity of learning and results.
Responsibilities
Own channel strategy & portfolio:
Define the multi‑channel growth strategy, OKRs, and investment mix (prospecting vs. retargeting/loyalty; brand vs. non‑brand), including geo and audience prioritization.
Budgeting, pacing & forecasting:
Build bottoms‑up forecasts and scenario plans; manage budgets and in‑month reallocations to deliver
CAC, ROAS, payback, and LTV
goals in partnership with Marketing Analytics.
Agency leadership & vendor management:
Set briefs, SLAs, QA standards, and pixel tracking governance; run weekly WIPs/QBRs; manage platform/DSP relationships; pilot betas responsibly and codify learnings for scale.
Testing agenda & innovation:
Own the cross‑channel test roadmap (creative systems, audience/1P data, bidding, placements/inventory, frequency & sequencing, incrementality/holdouts) with hypotheses, guardrails, and roll‑out criteria.
Measurement planning & performance storytelling:
Partner with Marketing Analytics to define conversion taxonomy, consent‑aware tracking (including server‑side), dashboards/scorecards, and clear monthly/quarterly readouts; translate insights into decisions.
Creative feedback loop:
Turn auction and audience signals into creative briefs; monitor fatigue and creative win rates; collaborate with Brand/Creative and Digital teams on landing page/CRO alignment.
Cross‑functional leadership:
Align growth plans with CRM & Lifecycle, Brand, Product, and Regional teams; ensure channel learnings inform lifecycle messaging and owned experiences.
Data quality & governance:
Ensure data fidelity across pixels/tags, server‑side conversions, audience uploads, and offline conversion imports; maintain alerting and acceptance tests.
Team leadership:
Hire, coach, and develop a lean but high‑performing team; establish operating rhythms, decision logs, and a culture of curiosity, rigor, and accountability.
Compliance & brand safety:
Champion privacy‑safe targeting and measurement (GDPR/CCPA, ATT), and ensure brand suitability across buys and partners.
Qualifications
Bachelor’s degree in Marketing, Business, Analytics, or related field
12+ years
in performance marketing with
5+ years leading multi‑channel teams
and eight‑figure budgets across Paid Social, Programmatic, and SEM.
Proven
agency orchestration
experience (SLAs, QA, test roadmaps) and strong platform fluency (Meta, TikTok, YouTube/Google, DV360/The Trade Desk, Microsoft Ads; affiliate, CTV, and DOOH networks a plus).
Deep analytics acumen: partnership with analytics on
MMM/MTA/incrementality , comfort with GA4/Adobe and BI (Looker/Tableau/Power BI), and executive command of
CAC/ROAS/LTV/payback .
Track record building scalable
creative testing systems
and landing page/CRO feedback loops.
Exceptional communication and executive storytelling; able to influence senior stakeholders and translate complexity into action.
Working knowledge of privacy‑safe measurement (consent modes, server‑side conversions, clean rooms) and audience governance.
Pay Transparency $220K - $250K, bonus + equity eligible
Additional Information AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:
We offer competitive salary, benefits, and industry leading commission opportunities for club employees
Complimentary Club membership
Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop
This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.
Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/
All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.
#J-18808-Ljbffr