SalaryGuide
Director, DTC Customer Lifecycle Marketing (Remote)
SalaryGuide, El Paso, Texas, United States
Responsibilities
Own lifecycle marketing strategy and execution across all HCCP direct-to-consumer brands, including email, SMS, and loyalty programs, with end-to-end accountability for revenue outcomes and lifecycle performance. Serve as the primary lifecycle marketing partner to Brand and Publishing teams, advising on campaign strategy, sequencing, and channel optimization. Lead and participate in Brand & Platform and Campaign Planning meetings, translating brand vision into executable lifecycle roadmaps. Develop and oversee revenue forecasts, campaign projections, and performance pacing for lifecycle channels. Serve as primary lifecycle owner for HCCP’s highest-revenue and highest-complexity brands, while providing strategic oversight and quality assurance across the broader brand portfolio. Provide final QA and scheduling oversight for high-risk, high-revenue, and peak-period lifecycle campaigns, ensuring accuracy, compliance, and pacing integrity. Establish and maintain lifecycle marketing operating models, standards, best practices, and execution guardrails across brands, including role ownership, QA processes, and cross-team collaboration frameworks to support scale and quality. Balance priorities, capacity, and resources across multiple brands in a high-volume campaign environment. Requirements
7+ years of marketing experience, with at least 5 years focused on lifecycle marketing (email, SMS, retention, loyalty) in a direct-to-consumer or eCommerce environment, including 3+ years of people management experience. Proven experience leading lifecycle marketing strategy and execution across multiple brands, business units, or complex portfolios. Demonstrated ability to balance strategic leadership with hands‑on execution in high-volume campaign environments. Strong experience building and owning strategy plans, revenue forecasts, campaign projections, and performance pacing for lifecycle channels. Deep hands‑on experience working directly in ESP, SMS, and loyalty platforms (SailThru, Attentive and/or Yotpo preferred). Advanced experience analyzing multi‑source marketing and customer data (ESP, SMS, loyalty platforms, GA4), building pivot‑based reports and dashboards, and communicating results through clear, presentation‑ready decks. Experience partnering closely with Copy, Creative, Merchandising, Analytics, and Technology teams. Prior experience managing, mentoring, or coaching marketing team members. Preferred
Experience operating in a centralized lifecycle marketing team, center of excellence, or agency‑style model. Experience supporting both eCommerce and subscription‑based business models. Experience designing and evolving loyalty programs and long‑term retention strategies. Familiarity with Shopify and modern DTC marketing technology stacks. Working knowledge of HTML/CSS for email (not required, but a plus). Experience managing lifecycle marketing in environments with high campaign volume and tight timelines. Experience leading cross‑brand testing and experimentation programs. Benefits
In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.
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Own lifecycle marketing strategy and execution across all HCCP direct-to-consumer brands, including email, SMS, and loyalty programs, with end-to-end accountability for revenue outcomes and lifecycle performance. Serve as the primary lifecycle marketing partner to Brand and Publishing teams, advising on campaign strategy, sequencing, and channel optimization. Lead and participate in Brand & Platform and Campaign Planning meetings, translating brand vision into executable lifecycle roadmaps. Develop and oversee revenue forecasts, campaign projections, and performance pacing for lifecycle channels. Serve as primary lifecycle owner for HCCP’s highest-revenue and highest-complexity brands, while providing strategic oversight and quality assurance across the broader brand portfolio. Provide final QA and scheduling oversight for high-risk, high-revenue, and peak-period lifecycle campaigns, ensuring accuracy, compliance, and pacing integrity. Establish and maintain lifecycle marketing operating models, standards, best practices, and execution guardrails across brands, including role ownership, QA processes, and cross-team collaboration frameworks to support scale and quality. Balance priorities, capacity, and resources across multiple brands in a high-volume campaign environment. Requirements
7+ years of marketing experience, with at least 5 years focused on lifecycle marketing (email, SMS, retention, loyalty) in a direct-to-consumer or eCommerce environment, including 3+ years of people management experience. Proven experience leading lifecycle marketing strategy and execution across multiple brands, business units, or complex portfolios. Demonstrated ability to balance strategic leadership with hands‑on execution in high-volume campaign environments. Strong experience building and owning strategy plans, revenue forecasts, campaign projections, and performance pacing for lifecycle channels. Deep hands‑on experience working directly in ESP, SMS, and loyalty platforms (SailThru, Attentive and/or Yotpo preferred). Advanced experience analyzing multi‑source marketing and customer data (ESP, SMS, loyalty platforms, GA4), building pivot‑based reports and dashboards, and communicating results through clear, presentation‑ready decks. Experience partnering closely with Copy, Creative, Merchandising, Analytics, and Technology teams. Prior experience managing, mentoring, or coaching marketing team members. Preferred
Experience operating in a centralized lifecycle marketing team, center of excellence, or agency‑style model. Experience supporting both eCommerce and subscription‑based business models. Experience designing and evolving loyalty programs and long‑term retention strategies. Familiarity with Shopify and modern DTC marketing technology stacks. Working knowledge of HTML/CSS for email (not required, but a plus). Experience managing lifecycle marketing in environments with high campaign volume and tight timelines. Experience leading cross‑brand testing and experimentation programs. Benefits
In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.
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