Specialist Social Media Buyer & Planner Job at Ahold Delhaize USA in Chicago

Specialist Social Media Buyer & Planner

Company: Ahold Delhaize USA

Category / Area of Expertise: Marketing

Job Requisition: 469600

Location: 300 South Riverside Plaza, Chicago, IL

Primary Purpose
The Paid Social Media Buyer is responsible for developing, executing, and reporting on paid social media campaigns on platforms including Meta, Pinterest, TikTok, and YouTube to promote and drive traffic, products, and services. The Paid Social Media Buyer plays a vital role in helping the digital marketing team achieve their marketing goals by reaching KPIs vital to each social channel. By developing, targeting, and executing effective paid social media campaigns at efficient prices, this role will help with company success. Understanding paid media campaign set up in the native platforms for Meta Business Manager, Pinterest Ads Manager, TikTok Business Center, and YouTube DV360 are essential functions of the role.

Work Schedule
Our flexible/hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Core office locations include Chicago, IL, Quincy, MA, Carlisle, PA and Hyattsville, MD.

Eligibility
Applicants must be currently authorized to work in the United States on a full-time basis.

Duties and Responsibilities

• Develop and implement media strategies for the company's advertising assets across social media platforms
• Effectively establish bid price ceilings to keep pricing down but also maximize reach potential
• Use Ahold Delhaize USA 1st party data to target audience lists within each social platform
• Build and manage relationships with advertisers and agencies to deliver effective media campaigns
• Work closely with other cross-functional teams, such as sales, marketing, analytics, and product, to ensure that campaigns are aligned with overall business goals
• Help increase brand awareness by running targeted advertising campaigns to consumers who have expressed interest in similar products and who live in similar geographical areas
• Meet regularly with partners (via video conference and in person as needed) to strengthen relationships
• Provide weekly insights and optimizations to key departments and partners with invested interest in campaign delivery

Qualifications

• Business Manager's and Ad Account familiarity for Meta, Pinterest, and Google DV360
• Social media ad understanding of image ads, video ads, carousel ads, co-branding ads and best practices for creating and targeting effective social advertisements
• Social media analytics including ability to track and measure performance of social campaigns in real time and identify areas of improvement
• Digital marketing team KPI's and goals to effectively and efficiently deliver targeted media
• Be up to date on the latest trends, research, and techniques across all social media platforms and digital ad serving environments

Preferred Qualifications

• Bachelor's Degree in Marketing, Business, Communications, or equivalent
• Ability to plan, execute, measure, and report on multiple campaigns to multiple partners per day
• Ability to work effectively with partners at home and in office whenever needed

Salary Range (ME/NC/PA/SC)

$75,040 - $112,560

Salary Range (IL/MA/MD/NY)

$86,320 - $129,480

Actual compensation offered to a candidate may vary based on their unique qualifications and experience, internal equity, and market conditions. Final compensation decisions will be made in accordance with company policies and applicable laws.