Marketing Advertising Specialist Job at Genpact in Richardson

Job Title

Marketing Advertising Specialist

Base Pay Range

$21.00/hr - $24.00/hr

Type of Hire

Fulltime + Benefits

Salary Compensation

$21/hr to $24/hr

Summary

In this role, you are responsible for delivering on programs and processes that drive revenue growth in our segment of advertisers. As a Strategic Sales Specialist you will support innovative scalable sales programs for a global Social Media platform across a diverse set of customers, focusing on driving revenue and product adoption.

Responsibilities

• Manage and grow a portfolio of advertisers by building strong relationships and understanding their business goals.
• Drive engagement and revenue growth by identifying upsell opportunities, delivering tailored product recommendations, and leading strategic budget discussions.
• Conduct outreach through virtual meetings, phone calls, emails, and SMS to connect with clients and pitch marketing solutions.
• Represent the company in a consultative sales capacity, ensuring each client receives personalized, high-quality service that supports their marketing objectives.
• Assist clients in the setup, review, and optimization of digital advertising campaigns across platforms such as Meta Ads Manager, Google Ads, and other programmatic tools.
• Ensure all creative assets, tracking links, and targeting information are correctly submitted and aligned with campaign goals.
• Monitor live campaigns, analyzing key performance metrics such as impressions, clicks, conversions, and ROI to make data-informed recommendations.
• Track campaign performance and identify trends, underperformance, or technical issues.
• Compile reports and deliver insights to clients to help them understand campaign results and how to improve future performance.
• Use internal dashboards and CRM tools to manage activity and maintain accurate records of client interactions and campaign statuses.

Minimum Qualifications

• 1–3 years of experience managing paid social media advertising campaigns, with hands‑on experience using platforms such as Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, or X (formerly Twitter) Ads. Background in digital marketing, account management, or customer success within a performance‑driven environment is a plus.
• Proven ability to meet or exceed sales targets and maintain high levels of client satisfaction.
• Strong communication skills (verbal, written, and presentation) with comfort leading virtual meetings and strategic discussions.
• Working knowledge of digital advertising platforms (e.g., Google Ads, Meta Ads Manager).
• Proficiency in tools like Google Workspace, Excel/Google Sheets, CRM systems, and sales enablement platforms.
• Ability to multitask, prioritize workload, and thrive in a fast‑paced environment.

Preferred Qualifications/Skills

• Experience in a client‑facing sales or marketing role within an agency, ad tech, or digital media company.
• Understanding of marketing objectives such as brand awareness, lead generation, and conversion optimization.
• Passion for digital media, advertising, and staying ahead of marketing trends.
• Familiarity with creative formats for social media and programmatic ad campaigns.

Seniority Level

Not Applicable

Employment Type

Full-time

Job Function

Sales, Marketing, and Advertising

Industries

Social Networking Platforms