Content Strategist Job at The Keller Group in Phoenix

Associate Recruiter | Marketing + Creative, HR + Admin at The Keller Group

If you get excited about crafting stories that help people learn, we'd love to connect. Compelling content does more than share information - it sparks curiosity, builds connection, and helps people discover opportunities that can shape their future.

If you're the kind of strategic storyteller who loves turning insights into inspiration and transforming data and big ideas into engaging, digestible messaging, this role is for you. Our client, an innovative organization making meaningful strides across the education space, is looking for a Content Marketing Strategist who can bring creativity, energy, and strategic analytical thinking to their growing marketing team. In this hybrid Phoenix-based role, you'll elevate their brand voice, strengthen message alignment across digital channels, and drive engagement through high-impact storytelling. This hybrid role requires candidates to be based in the Greater Phoenix Area.

WHAT YOU WILL BE RESPONSIBLE FOR:

Drive Strategic Content Planning & Editorial Direction

• Build and own a multi-channel content strategy that supports brand awareness, marketing objectives, and prospective audience engagement.
• Conduct audience, trend, and SEO research to inform messaging approaches, uncover content opportunities, and guide editorial priorities.
• Maintain a forward-looking content roadmap ensuring timely, coordinated execution across platforms and campaigns.

Craft High-Impact Content & Refine Brand Voice

• Write, edit, and produce engaging content across digital and print platforms - including web copy, blogs, landing pages, social posts, email campaigns, ads, and more.
• Serve as brand voice champion by maintaining editorial standards and ensuring consistent tone and messaging across internal and external communications.
• Use SEO insights, analytics, and AI-powered research tools to enhance content quality, scalability, and performance.
• Translate organizational goals into compelling narratives that resonate with education-focused audiences.

Lead Integrated Campaign Development & Optimization

• Collaborate closely with digital, creative, and strategy teams to build end-to-end campaigns that map to each stage of the audience journey.
• Analyze content performance (traffic, engagement, conversions) to identify optimizations, refine messaging, and guide strategic pivots.
• Oversee A/B testing and iterative improvements to strengthen the impact of key campaigns and high-visibility messaging.
• Identify content gaps and proactively propose new concepts to support organizational priorities.

Enhance Marketing Operations & Creative Infrastructure

• Maintain editorial frameworks, brand guidelines, and content governance systems to streamline processes and ensure consistency.
• Support CMS updates, digital asset organization, and cross-team workflows that improve accuracy and efficiency.
• Partner with designers, videographers, and external creative partners to bring stories and campaigns to life.
• Stay current on emerging tools, technologies, and content trends that could elevate brand expression.

Support Engagement, Events & Cross-Functional Initiatives

• Develop messaging for internal updates, campaigns, community initiatives, and large-scale events.
• Produce compelling visuals and written assets that support recruiting, onboarding, engagement, and public-facing communications.
• Collaborate with cross-functional partners to ensure alignment across key organizational moments and external touchpoints.

WHAT YOU BRING:

• Bachelor’s degree in Marketing, Communications, Journalism, Education, or a related field.
• 3-6 years of experience in content strategy, copywriting, marketing communications, or editorial roles.
• Previous work experience in the education industry preferred.
• Proven ability to build and execute content strategies across web, social, email, and digital campaign ecosystems.
• Exceptional writing and editing skills with a portfolio that demonstrates clarity, creativity, and audience-centric storytelling.
• Experience using SEO tools (Google Search Console, SEMRush, etc.), project management tools (Jira), analytics platforms (Google Analytics), CMS systems (HubSpot), and AI-assisted content tools.
• Ability to manage multiple priorities while maintaining accuracy, brand consistency, and high editorial standards.
• Strong organizational, cross-team collaboration, and project management skills.
• A proactive, curious, and solutions-oriented mindset with the ability to identify trends, gaps, and opportunities.
• Passion for contributing to work that supports learning, advancement, and access within the education ecosystem.

If you're a Phoenix based Content Marketing Strategist who thrives at the intersection of storytelling, analytics, and mission-driven marketing, we'd love to connect. Apply today!