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Collyde

Collyde is hiring: Web & Content Manager in Town of Poland

Collyde, Town of Poland, NY, United States

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Role Summary

This role sits at the heart of HealthPrime’s day-to-day marketing execution. As the Web & Content Manager, you are the person who ensures that content gets published, pages get built, social posts go live, and HubSpot is properly configured.

You don’t need to be a designer or an analyst—but you should have excellent digital instincts, an eye for layout, and comfort navigating marketing tech.

Core Responsibilities

Website Execution & Publishing

  • Build and update WordPress pages using templates.
  • Implement new sections, modules, forms, and page layouts based on direction and analytics insights.
  • QA all updates for brand consistency, spacing, responsive design, and clarity.
  • Maintain and organize site assets (files, images, docs).

HubSpot Content Operations

  • Publish blog posts, resources, landing pages, and email templates.
  • Set up CTAs, embed forms, manage lists and tags.
  • Ensure content is properly linked, attributed, and measured.
  • Support the content team by preparing assets for editorial review.

Social Scheduling & Light Content Ops

  • Schedule pre‑written social posts across platforms (especially LinkedIn).
  • Upload images, format snippets, ensure tracking and tagging are correct.
  • Maintain the editorial and social calendars in coordination with the writer.

Quality & Brand Stewardship

  • Apply consistent formatting, layout structure, and brand rules.
  • Ensure the “visual experience” of pages matches HealthPrime’s tone and expectations.
  • Prepare simple visual assets when needed (cropping, resizing).

Bonus Skills Hiring Manager Loves

Bonus Technical Skills

  • Light HTML/CSS familiarity for adjusting blocks or templates
  • Experience with other CMS platforms (Drupal, Webflow)
  • Familiarity with basic SEO (titles, descriptions, redirects)

Bonus Creative Skills

  • Light design or UX sense from prior roles
  • Ability to build PowerPoint slides or apply templates
  • Understanding how to communicate visually (spacing, hierarchy, flow)

Bonus Marketing Ops Skills

  • Can help organize folders, content libraries, and spreadsheets
  • Good documentation habits—keeps SOPs, naming conventions, checklists
  • Experience with automation tools (Zapier, Make)

Extra Credit Superpowers

  • Comfort presenting ideas for layout improvements
  • Strong communication across teams (content, digital, events)
  • Ability to anticipate needs before being asked (Hiring Manager loves this)

Success Profile

You’ll thrive here if you:

  • Take joy in being the person who gets things “over the finish line”
  • Love checking things off a list and seeing the work go live
  • Are organized, responsive, and methodical
  • Notice details others miss (spacing, alignment, formatting)
  • Enjoy being the operational glue between content, design, and analytics
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