Collyde
Collyde is hiring: Web & Content Manager in Town of Poland
Collyde, Town of Poland, NY, United States
Role Summary
This role sits at the heart of HealthPrime’s day-to-day marketing execution. As the Web & Content Manager, you are the person who ensures that content gets published, pages get built, social posts go live, and HubSpot is properly configured.
You don’t need to be a designer or an analyst—but you should have excellent digital instincts, an eye for layout, and comfort navigating marketing tech.
Core Responsibilities
Website Execution & Publishing
- Build and update WordPress pages using templates.
- Implement new sections, modules, forms, and page layouts based on direction and analytics insights.
- QA all updates for brand consistency, spacing, responsive design, and clarity.
- Maintain and organize site assets (files, images, docs).
HubSpot Content Operations
- Publish blog posts, resources, landing pages, and email templates.
- Set up CTAs, embed forms, manage lists and tags.
- Ensure content is properly linked, attributed, and measured.
- Support the content team by preparing assets for editorial review.
Social Scheduling & Light Content Ops
- Schedule pre‑written social posts across platforms (especially LinkedIn).
- Upload images, format snippets, ensure tracking and tagging are correct.
- Maintain the editorial and social calendars in coordination with the writer.
Quality & Brand Stewardship
- Apply consistent formatting, layout structure, and brand rules.
- Ensure the “visual experience” of pages matches HealthPrime’s tone and expectations.
- Prepare simple visual assets when needed (cropping, resizing).
Bonus Skills Hiring Manager Loves
Bonus Technical Skills
- Light HTML/CSS familiarity for adjusting blocks or templates
- Experience with other CMS platforms (Drupal, Webflow)
- Familiarity with basic SEO (titles, descriptions, redirects)
Bonus Creative Skills
- Light design or UX sense from prior roles
- Ability to build PowerPoint slides or apply templates
- Understanding how to communicate visually (spacing, hierarchy, flow)
Bonus Marketing Ops Skills
- Can help organize folders, content libraries, and spreadsheets
- Good documentation habits—keeps SOPs, naming conventions, checklists
- Experience with automation tools (Zapier, Make)
Extra Credit Superpowers
- Comfort presenting ideas for layout improvements
- Strong communication across teams (content, digital, events)
- Ability to anticipate needs before being asked (Hiring Manager loves this)
Success Profile
You’ll thrive here if you:
- Take joy in being the person who gets things “over the finish line”
- Love checking things off a list and seeing the work go live
- Are organized, responsive, and methodical
- Notice details others miss (spacing, alignment, formatting)
- Enjoy being the operational glue between content, design, and analytics